Hong Kong sweetens deal for South-east Asian MICE

THE HONG Kong Tourism Board (HKTB) has boosted its ongoing Hong Kong Rewards incentive programme for MICE groups with two new features.

Available only to corporate meetings and incentives groups from South-east Asia, the two add-ons are a one-day Mass Transit Railway (MTR) pass and a See Hong Kong single tour pass, which are valid till June 2012.

To qualify for these incentives, groups must have between 20 to 300 delegates staying at least two consecutive nights in Hong Kong. Interested event planners are required to complete an application form, and requests will be answered within 14 working days.

According to Linda Tan, HKTB marketing manger, the one-day MTR pass and See Hong Kong single tour pass offer business delegates a chance to explore Hong Kong’s sights and attractions at their own pace.

“We have only just introduced these and the response from event planners has been very strong,” she said.

Meanwhile, Tan noted that Singapore arrivals to Hong Kong have been growing year-on-year. The destination welcomed 590,000 Singaporean visitors from January to September, an 11.5 per cent jump over the same period in 2010.

Tan said leisure travellers were still the dominant segment from Singapore, and that Hong Kong would continue to leverage on mega events such as the Hong Kong WinterFest, which kicks off tomorrow and ends January 1, 2012, to increase footfalls.

“There are a lot of programmes and activities involved in mega events, which offer value to leisure travellers who visit Hong Kong,” she explained. “Hong Kong WinterFest, for instance, will feature the first outdoor ice skating rink in Hong Kong.”

Sponsored Post