India tradeshows hot up

MESSE Berlin is terminating its partnership with SATTE (South Asian Travel & Tourism Event), now that it has been bought by UBM Asia, and looks set to go to bed with the Goa International Travel Mart (GITM).

GITM is holding a conference this afternoon at the Hotel Royal Plaza, Delhi to speak about its “new partnership with ITB Berlin”. Full details of the partnership were not forthcoming at press time, with the Daily only able to ascertain that there was no equity involved on the part of ITB in the show.

India’s steady rise as an inbound, domestic and outbound travel giant is set to reshape its travel tradeshows. Encouraged by the success of its Great India Travel Bazaar (GITB) in Jaipur, the Federation of Indian Chambers of Commerce and Industry will organise a Great Indian Domestic Travel Bazaar in Delhi in August 2012. TTG Asia Media is also finalising plans to organise a MICE show in India.

But for a destination that sends out over 12 million travellers, has 705 million domestic visitors and eyes eight million arrivals by 2015 (from 5.6 million last year), India does not yet have one main tradeshow that showcases most of the country.

The main four are GITB, SATTE in Delhi, Kerala Travel Mart and GITM, and the jostling to be the biggest has started, with SATTE claiming its 2012 edition will be spread over 16,500m2 gross, thus making it India’s biggest travel and tourism event.

PATA mart buyers and Indian sellers interviewed said a big show was needed.

– Read more in TTG-PTM Official Daily – Day 1 issue

Additional reporting from Raini Hamdi

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