PATA’S half-day forum on outbound tourism from India and China, entitled Get the Insights – Build the Business, will take place in New Delhi on September 6.
The forum will focus on the present and future behavioural characteristics, expectations and consumption patterns of the 12.07 million Indian and 57.39 million Chinese travellers who travelled overseas last year.
According to PATA’s Strategic Intelligence Centre, Chinese travellers spend an average of US$55 billion each year when they travel abroad, up from US$8 billion 15 years ago. Indians spend US$11 billion each year when they travel internationally.
John Koldowski, PATA’s head of tourism strategy, said: “Our objective is to help PATA members and the travel industry understand where this phenomenal movement of people and money is going. With these insights, PATA members can position themselves to get a bigger share of this growth.”
Apart from Koldowski, Terence Mak, CEO of 3rd Planet, will demonstrate how to use technology to tap the Chinese and Indian markets; Jens Thraenhart, CEO of Beijing-based e-marketing company, Dragon Trail, will give an overview on China’s outbound situation; and Surekha Poddar, executive director of Consumer Research Nielsen India, will reveal the latest findings from Nielsen’s ongoing India and China outbound surveys.
Access to the forum costs US$100 per pax for PATA Travel Mart delegates (New Delhi, September 7-9) and US$150 for non-delegates.
