Indonesia promotes tourism offerings through cinema

FOLLOWING the success of Eat, Pray, Love, which was filmed in Bali, another Hollywood movie, The Philosophers, is set to feature even more of Indonesia as a tourist destination.

Directed by John Huddles and produced by George Zakk and Cybill Lui, the film, which will premiere in May or June next year, has just finalised shooting at the Indonesian tourist destinations of Mount Bromo, the Prambanan temple complex and Belitung island.

Indonesian Minister of Culture and Tourism, Jero Wacik, said: “This is the second achievement of our efforts to promote Indonesia as venue for world movie-making.”

The drive to promote Indonesia as a movie-making destination has two aims, according to Wacik. The first is to create jobs for locals, while the second is to “promote tourist destinations through films”.

Wacik said: “If Eat, Pray, Love promoted Bali, through The Philosophers, we will promote Bromo, Prambanan, Belitung and Jakarta. This is what we call the low-cost high-impact marketing strategy that we have taken.”

According to Wacik, another filmmaker from France is planning to create an adventure film featuring Rajaampat, one of Indonesia’s best diving spots, while a US television programme has just finished shooting in Jogjakarta.

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