PATA has signed an agreement with the European Tour Operators Association (ETOA) to enhance cooperation in the sharing of research, intelligence and information, as well as the execution of joint lobbying and policy development activities.
The deal offers the two associations reciprocal arrangements in sharing data and the results of their studies, reports and surveys, and will also facilitate lobbying activities for the benefit of both organisations’ members.
Bill Calderwood, PATA Interim CEO, said: “Both PATA and ETOA will start to work together in pursuit of our shared interests. We’re seeking to minimise the obstacles to two-way growth between Asia-Pacific and Europe.”
Tom Jenkins, executive director, ETOA, said: “As Europe works towards economic recovery, the Asia-Pacific region is a vital partner.”
“The impulse to explore the world is something that can easily be discouraged. Visa and tax arrangements are problematic, health and security concerns are exaggerated. The industry needs to respond to a wide range of consumer concerns and interests,” he added.
