THAILAND will continue to count on its decade-old Amazing Thailand marketing slogan to achieve its target of 19.5 million foreign arrivals and 760 billion Thai baht (US$24.85 billion) in revenue next year.
The country will use its popular theme, first introduced in 1998, with the updated tagline Always Amazes You.
Tourism Authority of Thailand (TAT) governor, Suraphon Svetasreni, said the NTO was planning to introduce two key messages – one for Asian markets and the other for the US and European markets – as well as continue to be more aggressive in its digital marketing strategy via social network channels.
Meanwhile, TAT has revised its 2011 target to 18-18.3 million foreign visitors and 700 billion baht in revenue, an increase over its original target of 15.5 million and 600 billion baht. The revision was in view of the country registering a 24.3 per cent year-on-year increase to 8.2 million visitors over the first five months of the year.
Last year, Thailand welcomed 15.9 million arrivals, up 12.6 per cent over the year before, despite almost three months of political crisis in Bangkok, the global economic downturn and the volcanic eruption in Iceland in April.
– Read more in TTG Asia, July 8 issue
By Sirima Eamtako
