US$12 million mobile tech boost for Singapore hospitality and tourism

THE INFOCOMM Development Authority of Singapore (IDA), in partnership with SPRING Singapore, the Singapore Tourism Board (STB) and Employment and Employability Institute, has called upon businesses in the F&B retail, hotel and attractions sectors to submit proposals on the development and adoption of mobile solutions.

Some S$15 million (US$12 million) has been set aside for this initiative, which aims to enhance the competitiveness and productivity of firms in the retail, hospitality and tourism sectors.

STB will be participating in the evaluation of proposals received, and will also be assisting the IDA in engaging the tourism industry for this project.

In a fact sheet released by the IDA detailing the programme, some possibilities cited include mobile apps that allow self-guided tours and a mobile hotel concierge.

According to a spokeperson for the IDA, hotels such as Mandarin Orchard and Parkroyal on Kitchener Road have successfully deployed mobile solutions to better track and manage customers’ requests, and consequently, there has been a decline in complaints received.

The IDA and its partners are looking to fund around 30 projects, which will have to be completed within a timeframe of two years.

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