ORGANISERS of the Thailand Tourism Marketing-Mapping the Future Conference, held in Bangkok last Thursday (TTG Asia e-Daily, April 28), are due to convene at a roundtable discussion in mid-June to form four working groups to help drive the country’s tourism industry forward.
PATA Thailand Chapter chairman, Bert van Walbeek, said that the organisers, which included PATA Thailand Chapter, Skal International Thailand, the Joint Chambers of Commerce, and the Tourism Authority of Thailand, would form working groups on four subjects – branding, sustainable tourism, e-marketing & social media, and reputation management.
Van Walbeek added that the high turnout at the conference demonstrated that the trade was keen on playing a part in the development of the country’s tourism industry.
By Sirima Eamtako
