CARLSON has signed a management contract with the Philippines’ largest retailer, the SM Group of Companies, via its subsidiary SM Hotels and Conventions, to operate in Davao the group’s first Park Inn by Radisson property in Asia Pacific.
Construction on the 750 million-peso (US$17.3 million) 200-room mid-market hotel, located in the Lanang area of Davao City, will begin in the third quarter of 2011, and is scheduled for completion by 2013.
SM’s shopping mall subsidiary, SM Prime Holdings, will build a supermall and a convention centre on the 175,000m2 land plot where the Park Inn is located.
“The Park Inn hotel will benefit from the business synergies that will be created with the other upcoming SM projects within its vicinity,” said Elizabeth Sy, president of SM Hotels and Conventions Corporation.
Carlson manages another SM Group property in Cebu, a 400-room Radisson Blu hotel launched last September, and is reportedly in talks for future deals with the conglomerate.
