MORE companies in Indonesia are looking to organise MICE events at home, as awareness of domestic MICE facilities is growing.
Bank Danamon Indonesia American Express (Amex) Corporate Cards head, Silvy Widyaningrum, said: “We have seen growing corporate card members organising MICE events in Indonesia (rather) than overseas in the last couple of years. In 2010, the use of Amex Corporate Cards for MICE events increased by 60 per cent.”
In her evaluation of the Indonesia MICE and Corporate Travel Mart (IMCTM), which Amex Bank Danamon has been co-organising with RajaMICE.com for the past three years, Widyaningrum said that the show has increased the awareness of MICE facilities available in the country.
IMCTM brings Indonesian MICE suppliers and top Amex Corporate Card national and multi-national members in Indonesia under one roof. The annual show is supported by the Ministry of Culture and Tourism.
The ministry’s MICE director, Nia Niscaya, said: “With the buyers comprising Amex members, the result is easy to monitor. Last year’s event produced some 50 billion rupiah (US$5.6 million) in corporate and incentive business.
“However, we need to expand the show. Now that the show is entering the fourth year, we will also invite regional and international buyers, those we met at international MICE shows and road shows, who have an interest in Indonesia.”
This year’s IMCTM will take place in Manado, North Sulawesi from May 17 to 22.
RajaMICE.com CEO, Panca Sarungu, said 100 MICE suppliers will be selling their products to 130 buyers during the table-top business sessions.
Apart from the mart, delegates will be participating in a familiarisation trip of Manado and the surrounding areas.
