PANORAMA Tours recently launched its Let’s Help Japan package, even using a “100% safe” label in their ads, to help build outbound traffic confidence to Japan.
Working together with Singapore Airlines and Keihan Universal City Hotel, the six-day package that covers Osaka, Nara, Kyoto and Kobe, is sold at US$999 for four departures in May.
Panorama Tours Indonesia managing director, leisure travel management, Meity Monica Lukito said: “The first ad was launched on April 7, and we have gotten many queries and a couple of bookings so far. We understand that clients need to take time to consider. We provide press releases, data and maps from related authorities to show or send clients.”
Lukito said that the tours would push through even if they got a number below the break-even point “We need to start building the good feeling among travellers because the fact is, not the whole of Japan is affected by the radiation.”
According to her, the package was created based on reports by IATA, the World Health Organization and Japan’s Ministry of Land, Infrastructure, Transportation and Tourism, which showed that the cities included in the itinerary were radiation free and suffered no aftershocks.
She added: “The Japan market was really good before the tsunami. It made up 30 per cent of our total outbound business. If we don’t start doing something now, there is so much potential loss for us and our Japanese counterpart, with the Indonesian school holiday season coming in June to July, followed by the Hari Raya holidays end of August.”
