THE MALAYSIA Convention & Exhibition Bureau (MyCEB) launched on Tuesday its Industry Partner Programme (IPP), a platform meant to help business tourism players compete more effectively for clients.
Industry partners will benefit from a cooperative sales and marketing platform under the MyCEB banner, access to sales leads and business referrals, and professional development opportunities. The programme will also facilitate sharing of knowledge, expertise and quality of service delivery.
MyCEB CEO, Zulkefli Sharif, said: “The programme will act as a platform for MyCEB to engage with industry players and to encourage cooperation in order to increase Malaysia’s success rate in securing international business events and to grow overall business tourism arrivals from the current five per cent to eight per cent by 2020.”
Putrajaya Lake Cruise director, planning and business development, Syamsani Mansor said: “Networking with members nationwide will allow us to know what is happening in other cities and states, and we will be able to tap each other’s strengths.”
Asian Overland Services Tours & Travel managing director Yap Sook Ling added that the IPP will encourage greater synergy between the industry and government.