INDIA will get even more exposure in the international scene through special programmes by foreign tour operators who previously did not feature the country.
Gino Bassaletti, product manager of Chile’s Viajes Falabella, said his market’s growing fascination with spiritualism and Buddhism warranted a dedicated programme on India.
“We promote new destination every year. This year, we will do India. We will invest a lot in marketing it but expect good returns,” said Bassaletti.
Zainabz Kutty, director of Singapore’s Travel Z2000 Tours, said she would definitely push India to her clients. “Having now seen the country firsthand, my understanding of India is much better. It is a matter now of deciding which destination to promote first.”
Anita Travel Singapore director Raj Singh also plans to sell India programmes to his largely expatriate clientele. He said he would start with free and easy tours to destinations other than the Golden Triangle of Delhi, Agra and Jaipur, and expects to send at least 100 pax per quarter in the first year.
– Read more in TTG India
By Ollie Quiniquini
