Singapore MICE Alliance established

SINGAPORE will get its very own MICE coalition, which aims to band together key industry stakeholders to create a MICE-friendly environment.

The brainchild of Edward Liu, the Singapore Association of Convention and Exhibition Organisers and Suppliers’ (SACEOS) outgoing president, the proposed entity was given the green light by SACEOS’ executive committee on January 7.

Liu, who will not be standing for re-election this year, told TTG Asia e-Daily that the MICE alliance was something he wanted to create before leaving SACEOS.

The idea was to gather key travel trade associations such as the Singapore Hotel Association, Association of Singapore Attractions and National Association of Travel Agents Singapore (NATAS), said Liu.

This would help create a strong MICE eco-system, and hopefully see a collective effort to winning and executing events in Singapore.

NATAS CEO, Robert Khoo, said Singapore’s first MICE alliance was different from other alliances in the past, that were formed to bid for or manage specific events.

Said Khoo: “There is strength in numbers, especially in winning projects. As many NATAS members are involved in MICE, it is natural that NATAS will support this alliance wholeheartedly.”

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