Hong Thai ups youth, FIT and online offerings

HONG Thai Travel Services will target young travellers, promote more FIT products and shorthaul destinations as well as start to sell packages on its online platform this year, following a robust rebound in 2010 that saw annual turnover increase by 30 per cent.

The Hong Kong-based agency will market more chic hotel stays and trips to nearby locations such as Guangdong province and Macau. In addition to selling just air tickets and hotel rooms online, it will now also upload group tour and FIT packages.

Hong Thai is also setting aside HK$7 million (US$900,000) to reward its staff for a successful 2010. Volume of traffic handled by Hong Thai rose five per cent for the first 11 months of 2010 compared to the same period in 2009. The agency’s Macau office also outperformed the Hong Kong market for the first time, with turnover increasing by 30 per cent and profit surging by 60 per cent.

General manager Jason Wong said: “Leveraging on the launch of the Wuhan-Guangzhou high-speed train, the Xiaoguang route recorded 10 times more traffic whereas the Singapore-Malaysia and Eastern China routes also showed 50 per cent and 40 per cent growth, owing to new tourism facilities and the World Expo respectively.”

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