Trip.com has launched its Just Like That social campaign, leveraging the latest traveller preferences and insights to make it easier for consumers to meet loved ones abroad and explore the world again as borders reopen and restrictions ease.
Just Like That is Trip.com’s first social campaign in South-east Asia post-pandemic, and will see the company collaborating with over 100 KOLs in markets across Singapore, Thailand and Malaysia. Through storytelling, it will highlight the emotional aspects of travel, such as reconnecting with loved ones, and showcase the ease of using Trip.com for travel bookings.
With many avid travellers already setting out for their next adventure and exploring global destinations, the campaign will demonstrate how simple it is to book a travel experience that fits each consumer’s needs, be it planning a honeymoon in the Maldives or a culinary trip in Tokyo.
As part of the campaign, Trip.com will also be having a giveaway on social media where participants can win prizes like Trip coins, hotel vouchers, tickets and more.
As an advocate and strong supporter of Gold Coast’s tourism industry, O’Callaghan will continue to promote the destination and the wider Queensland tourism economy in her new role.
Far East Hospitality (FEH) is planning to enter Indonesia with its Oasia and Quincy brands, with Bali, Jakarta and Surabaya as its initial target locations.
The plan is part of the strategic alliance which the Singapore-based company signed with Indonesia’s Artotel Group last year. Under the partnership both companies will collaborate across operations, cross-branding exposure and training as well supporting business growth across markets.
Speaking on the partnership at a media round-table in Jakarta recently, Arthur Kiong, CEO of FEH Management said: “Singapore and Indonesia are key inbound markets for our respective sector. As such we see strong synergies for both countries.”
To develop the business in Indonesia, Kiong said he needed Artotel’s expertise to accelerate the process.
“We don’t presume to come in here to do the job…by ourselves. Pak Erastus and his team are an ideal partner…as they understand the connection, have the network, and (speak) the language,” he explained.
On the other hand, Erastus Radjimin, founder and CEO of Artotel Group said: “We may be strong in Indonesia but we are nobody overseas, while FEH is huge. We have never run more than 50 hotels before, while they have.”
On the choice of hotels to enter Indonesia, Kiong said both hotel brands provide unique offerings in the market. He shared how Quincy was “designed for the non-conformist travellers – people who do not want to follow traditional hotel rules”, where guests have the freedom to check-in and out, and enjoy coffee tea and snacks at the lobby any time they want.
As for Oasia, Kiong said: “Indonesia has a reputation as a wellness destination and natural attractions (so) we want to bring our brand here. We want to be here to bring yet another differentiator (to the existing variety of wellness products) with a practical or very pragmatic delivery of wellness.”
Meanwhile, Artotel Group is aiming to flag its brand in the region while providing a platform for Indonesian talents to gain international experience and exposure through the collaboration with FEH.
Erastus said: “(With FEH assistance), we want to export our brands to Singapore as well as Japan, Malaysia and Vietnam – destinations where FEH has set to grow its business into.”