Onyx Hospitality Group introduces new campaign for its Shama brand
Onyx Hospitality Group (Onyx) has launched a new campaign that will focus on creating immersive experiences and fostering a strong sense of community, redefining serviced apartment living for the modern traveller.
The Live Your Blended Life at Shama campaign will also be accompanied by a new brand video.
Shama, a serviced apartment brand originally from Hong Kong, was acquired by Onyx in 2010 and has since been expanding both in Thailand and internationally. The company recently launched three new Shama locations in 2024: Shama Hub Metro South in Hong Kong, Shama Hub Qiantang Hangzhou in China, and Shama Suasana Johor Bahru in Malaysia, with Shama Rayong in Thailand scheduled to open in 2027.
The Shama brand encompasses three distinct categories: Shama Luxe, Shama, and Shama Hub – Onyx has plans to expand Shama Hub in Thailand, Shama Luxe in Malaysia, and Shama in Laos in the near future.
A key feature of the Shama brand, and part of the new campaign, is the Shama Social Club.
As part of the Live Your Blended Life campaign, three exclusive Shama Social Club activities will be introduced each month. From October to December 2024, these activities comprise the Explorecation (explore + vacation) activity in October, which features a Floating Sound Bath experience; the Workshopping (work + shopping) activity, scheduled for November, which will help guests understand their unique colour profiles for outfit selection; and the Foodventure (food + adventure) activity, happening in December, that will allow guests to embark on a bike tour through Bangkok, sampling local flavours and learning photography tips.
“In addition to its prime location and excellent facilities, the Shama Social Club, a lifestyle programme of the Shama brand, will elevate the living experience by fostering connections, familiarity, and integration with surroundings and the local community. This programme is designed to make guests feel welcomed and at home from their very first visit, ensuring they adapt quickly and comfortably to their new environment,” said Onyx CEO Yuthachai Charanachitta.
Robust hotel pipeline enriches Philippine tourism development, boosts job creation
The Philippine hotel sector is showing resilience as investors seek opportunities throughout the country and put their money in upscale properties with international and homegrown brands.
Some 158 accommodation establishments are either planned or currently under development, and are set to add 40,084 new keys to the country’s room inventory over the next few years. These projects also represent a staggering 250 billion pesos (US$4.5 billion) in private investment and will create over 55,000 direct jobs, according to the 2024 Philippine Accommodation Pipeline Report of the Philippine Hotel Owners Association (PHOA) and Leechiu Property Consultants.
Geographically, half of the pipeline projects are in Luzon, the country’s economic hub, with 85 new accommodation and 20,116 keys.
Tourism centre Visayas gets 42 per cent of the lion’s share with 57 accommodation and 16,830 keys.
Mindanao represents eight per cent of the total or 16 new accommodation and 3,138 room keys, but is expected to continue on an upward trajectory as its economy continues to grow, the report said.
The report also noted the shift towards decentralisation of investments, with developers from Luzon and Visayas actively seeking expansion opportunities in a diverse range of locations, from Baguio City and New Clark City in Luzon to Davao and Cagayan de Oro in Mindanao.
The rise of alternative accommodation models like branded residences, serviced apartments and condotels signal a shift in market preferences as travellers seek home-like stays and investors look for long-term returns.
As integrated resorts (IR) thrive in the Manila Bay area, major developers are coming in with 2,863 keys in the pipeline, including Westside City Resorts, Hotel Okura Manila Bayshore, and Banyan Tree Manila Bay.
Visayas, particularly Cebu, Boracay and Panglao, is experiencing significant growth in upscale, upper upscale and luxury segments largely attributed to international connectivity. Resorts are seeing a notable surge in popularity especially in Panglao, Mactan and Palawan.
By 2028, when the Philippines aims to have 12 million foreign tourist arrivals, it will be supported by 8,969 new hotel keys across the country, 46 per cent of which will be from international hotel brands.
Centara Life elevates travel with flexible checkouts and late breakfasts
The Centara by Centara hotel brand has been reimagined as Centara Life, a rebranding exercise that is designed to offer greater brand clarity as well as improved convenience and flexibility for guests.
Centara Life introduces several innovative guest perks such being able to check in any time and enjoy a full 24-hour stay; flexible breakfasts served until 16.00; an always-open complimentary snack bar showcasing local snacks from each hotel’s locale; and a night-time noodle bar where travellers can enjoy late-night suppers.
According to Tom Thrussell, vice president – brand, marketing & digital of Centara Hotels & Resorts, the rebranding was driven by both functional and emotional needs and will “breathe new energy and life into the upper-midscale hotel sector” by focusing on what modern guests truly want – comfort, flexibility, and convenience at an attractive price.
The rebranding followed extensive market research and surveys of existing customers, with Thrussell saying that the new name and visual identity were influenced by the brand’s key customers.
“We learnt that the previous name, Centara by Centara, was not really very well understood by our customers,” Thrussell noted, adding that the decision to leverage the Centara name, while adding the term “Life” to differentiate it, has helped strengthen the brand’s identity and make it more relatable.
Furthermore, the brand caters to all types of travellers, from business to leisure, solo adventurers to families.
He added: “We also learnt that while customers and guests still crave security, comfort, quality of service, they need more than that now. Particularly in a post-Covid world, they crave flexibility, efficiency, and a break away from some of the traditional hotel rules. So, that’s what we’re looking to integrate into our service experiences.”
Operationally, offering these new perks across all rooms presents challenges, particularly during peak times. Thrussell acknowledged this, stating that in the interest of balancing guest expectations with operational feasibility, these offerings are available at a bookable rate, allowing guests willing to pay a premium to access full 24-hour stays and other benefits.
Centara Life hotels are already open in Bangkok, Krabi, Koh Samui, and other locations, with more destinations planned as part of Centara’s goal to double its global portfolio by 2027.
To celebrate the launch, the brand is offering a special promotion, allowing CentaraThe1 members to enjoy extra benefits, such as stay-three-pay-two deals and double points.
IndiGo and Amadeus enter strategic NDC partnership
India’s IndiGo has reached an agreement with Amadeus to provide travel sellers in India and around the world with access to the airline’s NDC content via the Amadeus Travel Platform.
The airline, which will carry more than 110 million passengers in 2024 and has growth ambitions backed by one of the largest aircraft order books in the industry, will strengthen its competitive edge through access to new markets and customer segments, thanks to Amadeus’ 96 per cent global market coverage of NDC-ready travel sellers across the globe.
With Amadeus’ NDC capabilities and seamless integration with the airline’s IT systems powered by Navitaire, IndiGo is able to build dynamically price-tailored offers and expose them to customers – boosting ancillary sales and optimising the customer experience, regardless of which sales channel they choose.
Indigo has gone live with NDC booking and servicing capabilities in the UAE and Singapore, with other markets to follow.
Pieter Elbers, chief executive officer, IndiGo, said: “IndiGo celebrates its 18th anniversary this year and has introduced exciting new products, including IndiGoStretch and IndiGo BluChip. This is a part of our strategy, Towards New Heights and across New Frontiers, to address the evolving needs of travellers. This agreement with Amadeus will enable us to take our distribution strategy to the next level and provide travellers with our exciting new products on an even greater scale in India and around the world.”
Elbers added that Amadeus’ “deep integration into the ecosystem of travel sellers around the world (will allow) IndiGo to leverage IATA’s NDC and ONE Order visions while ensuring an exceptional travel experience for our customers”.
Decius Valmorbida, president, travel, Amadeus, said: “Amadeus is the world’s largest travel distribution platform and the largest provider of IT solutions to airlines, which puts us in a unique position to drive NDC forward. Our technology will enable the airline to easily tailor its offers using the latest merchandising capabilities, and efficiently present and distribute them in a way that enriches and enhances the shopping experience for both its passengers and travel sellers worldwide.”
Norwegian Luna opens debut voyages for sale
Norwegian Cruise Line (NCL) has opened its latest ship, Norwegian Luna of the Prima Plus Class, for sale, with a variety of roundtrip voyages from Miami to choose from. Voyages sail from April 4, 2026 through November 2026.
Norwegian Luna will kick off its inaugural Caribbean season with two western itineraries to Roatan Island, Honduras; Costa Maya and Cozumel, Mexico; and Harvest Caye, Belize, the brand’s resort-style destination. The ship will then sail seven-day cruises with calls to the beautiful Eastern Caribbean destinations of Puerto Plata, Dominican Republic; Tortola, British Virgin Islands; St. Thomas, US Virgin Islands; and Great Stirrup Cay, NCL’s private island in the Bahamas, which will feature a brand-new pier by late 2025.
At almost 322 metres long and accommodating approximately 3,550 guests at double occupancy, Norwegian Luna boasts an overall 10 per cent size and capacity increase from Prima Class ships, Norwegian Prima and Norwegian Viva.
Onboard, Norwegian Luna promises to thrill guests with the NCL-exclusive Aqua Slidecoaster, a first-of-its-kind hybrid rollercoaster and waterslide; the Glow Court digital sports complex, where a variety of interactive guest activities are conducted by day and which transforms into a nightclub in the evening; The Drop, a 10-story free-fall slide; and Stadium, an outdoor space offering complimentary activities.
Norwegian Luna offers the luxurious Three-Bedroom Duplex Haven Suites in the keycard-access-only-complex, The Haven by Norwegian. Here, expansive two-story suites feature separate living and dining areas; three bathrooms; a balcony; and three bedrooms. Haven guests can enjoy 24-hour butler service and a dedicated concierge team as well as access to a sprawling sundeck; an infinity pool overlooking the ship’s stern; an outdoor spa complete with a glass-walled sauna and cold room; two hot tubs; a private lounge; and an exclusive bar pouring rare spirits and vintages.
New dining and bar experiences also await, such as Sukhothai, a Thai specialty restaurant, and Indulge Food Hall with 10 different food stations.
Norwegian Luna is designed as a twin sister-ship to Norwegian Aqua, which is due for delivery in March 2025. Both ships are currently being built by renowned Italian shipbuilder Fincantieri, with interior designs across the ship created by world-class architects AD Associates, Piero Lissoni, Rockwell Group, SMC Design, and Studio Dado.
David J Herrera, president of NCL, said: “The debut of Norwegian Luna truly showcases our ongoing commitment to providing guests more of what they enjoy and value – a brand-new ship with the latest, innovative offerings sailing to the beautiful, tropical destinations of the Caribbean. It’s important to give our guests more to see, more to do, more to enjoy on board, and ultimately more out of their cruise vacation.”
Ben Angell, vice president and managing director, NCL Asia-Pacific, added: “This Class offers everything Asian cruisers love – more space to relax, diverse dining options, upscale health and wellness facilities, and world-class entertainment venues. With the launch of Norwegian Luna, we continue to deliver more opportunities for our guests to embark on the holiday of their dreams across a choice of 400-plus destinations.”
Sabre-Google roundtable highlights AI’s relevance, impact on travel industry
Product and innovation experts from Google and Sabre have underscored the value artificial intelligence (AI) and generative AI (GenAI) brings to the technological transformation of the travel industry, and emphasised that AI will radically reshape the travel industry.
The discussion took place on September 12 over a virtual roundtable involving Carrie Tharp, vice president of global solutions & industries, Google Cloud; Garry Wiseman, chief product & technology officer, Sabre; Sundar Narasimham, senior vice president, labs technology & platform, Sabre; and Amy Read, vice president, innovation, Sabre Hospitality.
Narasimham noted that more corporate boards are recognising the value of AI and investing in it, with 74 per cent of travel organisations currently re-working their strategy to incorporate AI.
He added that the value of GenAI in terms of increased global revenue for businesses could be over US$28 billion.
Both Google and Sabre caught on to the winds of change in 2020, and chose to work together to leverage Sabre’s data and travel-related domain knowledge and Google Cloud’s platforms and capabilities for innovation, so as to “provide AI-based, intelligent, personalised experiences to the end traveller”.
Narasimham explained that travellers desired the kind of seamless, personalised experiences that have become commonplace in other industries, such as retail.
Google and Sabre leadership said the partnership has helped to accelerate digital transformation in the travel industry. The partnership has so far resulted in the creation of Sabre Travel AI, which powers solutions such as the new Offer and Order platform for airlines, SabreMosaic.
The two companies shared previews of new use cases, including AI-powered prototypes set to launch this year, or already in the testing phase with customers. One of them is the SynXis Booking Engine Concierge.AI, a conversational tool for hoteliers that personalises guest experiences with tailored recommendations and itineraries.
Sabre is also using AI, and GenAI in particular, to improve customer care and boost innovation cycles with faster coding.
Narasimham emphasised that Sabre is accelerating its product innovation and implementation, with a focus on creating products for both the external marketplace and internal users.
Wiseman said during the roundtable that AI application could bring productivity gains and cost savings internally as well as potential improvements for travellers and advantages in marketing, sales, and service externally.
Google and Sabre panelists also discussed how AI and GenAI solutions are enabling greater personalisation to meet traveller expectations.
Tharp remarked that the travel industry has “gone from having an individual travel agent to the advent of platforms where you could book it all yourself”.
“(It is) now almost coming full circle where we are using technology to bring back a lot of that service level,” she said.
Both Narashimham and Tharp said AI has the ability to combine numeric or data intelligence with language intelligence to create levels of personalisation the industry has yet to see. Such high levels of personalisation, according to Tharp, would “break down the friction in a journey and not only lead to higher revenue but also potentially more trips and more things purchased during a traveller’s journey”.
Looking ahead, Wiseman said AI would be “table stakes for anyone in the industry”.
Meanwhile, Read shared that Sabre Hospitality is working with customers to “build foundations to understand their requirements and what we can do to solve for them”, adding that this effort is a “huge investment area for us”.
Aviation roundup: Hong Kong Airlines, Philippine Airlines and more
Hong Kong Airlines flies to Chiang Mai
Hong Kong Airlines will commence daily direct flights to Chiang Mai, Thailand on October 27. This will be the airline’s third destination in Thailand, joining Bangkok and Phuket.
Philippine Airlines makes Cebu-Osaka comeback
Philippine Airlines will relaunch its regular nonstop service between Mactan-Cebu and Osaka Kansai beginning December 22. It will fly three times a week for a start, and add an extra weekly frequency by February 26, 2025.
A 199-seater Airbus A321 CEO will be deployed for the Cebu-Osaka service.
Air France connects Paris and Manila
Air France is expanding its Asian network with a thrice weekly service linking Manila with Paris-Charles de Gaulle. Starting December 7, the airline will operate direct flights every Monday, Wednesday, and Saturday on an Airbus A350-900 with 34 Business class seats, 24 Premium seats, and 266 Economy seats.
The introduction of Manila marks Air France’s fifth new route for the winter 2024-2025 season.
Cathay Pacific offers complimentary Wi-Fi
Customers travelling in First or Business class onboard connected Cathay Pacific aircraft can now enjoy complimentary Wi-Fi service on their flight.
The airline has been providing complimentary Wi-Fi services to First class customers since 2022. It will extend the service to Cathay Diamond members travelling in all cabins this November.
New facets of a paradise
The tapestry of Bali is changing. From sun-soaked beaches, big swells that draw surfers, majestic temples, and serene padi terraces, the Indonesian destination of leisure now dishes out a lot more choices for a holiday with variety.
Sanur, once regarded as a laid-back beach destination, has become more vibrant. New hotels, convention facilities, restaurants, trendy bars, and shops have sprung up over the last few years.
One of the newest kid on the block is Icon Bali, said to be the biggest shopping and lifestyle mall in Bali. It houses the island’s first IMAX immersive theatre along with an indoor floating market that retails local foodstuff and knick-knacks. The mall boasts a four-storey vertical forest featuring local flowers and vegetation.An amphitheatre nearby stages periodic performances.
More than just a place for shopping and entertainment, Icon Bali and its surroundings pledge to offer visitor well-rounded recreation. Icon Beach Promenade is already popular for its sunrise views and draws active individuals with its cycling and jogging tracks.
More facilities will soon be added – a Butterfly Park and Edible Garden, where tropical fruits, vegetables and herbs will be grown.
Another prominent development in Sanur is the Bali International Hospital (BIH). Scheduled to open in September, the BIH will be the centre of health and wellness tourism development in the Sanur Health Special Economic Zone.
Erick Thohir, minister of state owned enterprises said in a statement that BIH will realise president Joko Widodo’s vision to make Indonesia a world health tourism destination.
“For this reason, BIH is expected not only to become a leading hospital in Indonesia, but also to be able to attract patients from abroad to seek treatment in Indonesia,” stated Erick.
BIH will serve the fields of cardiology, oncology, neurology, gastroenterohepatology, and orthopedics. It will have 250 rooms for patients and will work with neighbouring hotels, The Meru Sanur and Bali Beach Hotel, the Heritage Collection to house non-residential patients, such as those in town for check-ups or port-surgery rehabilitation.
Meanwhile, Bali’s family-friendly reputation will gain a notch up with the new AeroXSpace indoor adventure park. It is built for all ages, with facilities that encourage guests to disconnect from their devices and reconnect with their body and mind. Set over 6,000m² of space are 26 attractions, some of which are the first for Indonesia and all adhere to international safety codes.
Highlight attractions include Launch Pad slides, which offer the rush of a free-fall; AeroXCourt, which offer the sensation of walking on the moon while scoring a spectacular slam-dunk or kicking an intergalactic goal; and Space Coaster, swings that go 100 metres above the park.
AeroXSpace also offers three party rooms for 10 to 120 guests.
Tourino Dilaga, general manager of AeroXSpace, said: “The visually striking imagery of planets, stars and rockets; the thrill of exploring the unknown; and inspiring astronaut role models have long captivated people of all ages. This is why we have chosen the space theme for the attraction. We are striving to be more than just an adventure park.”
Over in Tabanan, about 20 minutes from Canggu and an hour from the I Gusti Ngurah Rai International Airport, another new development has surfaced. Nuanu is an integrated area with a diverse range of facilities. The project will soft open in September, and aims to provide education, art and culture, wellness, entertainment and nature-inspired living.
Ida Ayu Astari Prada, brand & communications director at Nuanu, described: “The project is set in a unique coastal ecosystem where a river meets the sea, surrounded by lush greenery and bordered by a protective mangrove area.”
Nuanu will open progressively, with some of the first facilities to launch include Ash multifunctional venue, Aurora Media Park, The Art Village, Floating Market bar and restaurant, and Nuanu Magic Garden. The latter is an educational attraction with orchid and insect labs as well as butterfly and dragonfly domes.
Another highlight set to open early at Nuanu is the Luna Beach Club, which welcomes all ages.
Nuanu’s Astari told TTG Asia that phase two developments will be ready in 2025. These will include residential units, advanced cultural and wellness facilities, and the Eugene Museum.
Acadia, a vibrant hub where creativity, cuisine, and culture intersect, will also debut in this phase. It will house ethically curated F&B venues and boutique stores, and promises to foster a lively community atmosphere.
“We are committed to complementing our educational institutions while exploring creative ways to evolve and create new opportunities, staying true to our mission to search for the future,” she added.
Harry Dong leads as new president and CEO of BWH Hotels China
BWH Hotels has named Harry Dong as the new president and chief executive officer of BWH Hotels China (Hong Kong, Macau, Taiwan), Mongolia, and Nepal.
In his new role, Dong will be responsible for the development strategy for new properties and supporting the already established hotels in his region.
He has been with BWH for over 16 years, previously managing procurement, quality analysis, and project development for property hotels in this region.
Contiki has announced a special departure of their brand-new trip France in a Week that gives travellers the chance to live out their French fantasies, inspired by Netflix’s series Emily in Paris.
The Inspired by Emily departure is a seven-day trip where fans can experience all things French, like visiting Paris’ most famous locations, creating their own signature scent at a perfumery, touring a château and a champagne house, going behind the scenes of a cabaret set that was used in the show, and more.
Additionally, travellers will take a tour of some filming locations in Paris and also visit the Palace of Versailles & Loire Valley after stopping at a classic Parisian pâtisserie for a pain au chocolat.
The limited-edition departure is in response to the growing trend of set-jetting, where travellers are flocking to locations popularised by movies, television and even games.
Keeping up with popular trends, Contiki also introduced the Taylor your Contiki campaign for fans who were travelling to see Taylor Swift’s Eras Tour in Europe.
The brand also launched a Paris to Rome by Train trip, which lets Emily-inspired travellers take their exploration one step further and visit Rome, taking them to Europe’s most romantic spots, including Venice, Milan & Lausanne, on comfy trains in just nine days.
“Understanding the latest youth travel trends and offering our travellers the right product to experience them is very important to us. So, when there was an opportunity to do a spin on one of our newest trips and make it exciting, we just knew we had to do something and give our travellers the chance to step into Emily’s shoes and live their main character moment in France,” shared Contiki CEO Adam Armstrong.
“It’s an exciting opportunity for anyone who wants to see more of France, and this special departure is such a great way to experience it as more and more people want to visit the show’s iconic spots and filming locations. This trip covers that, and so many more experiences that are quintessential to the show. It’s going to be a blast for Emily fans,” added Nick Lim, CEO (Asia), The Travel Corporation.