TTG Asia
Asia/Singapore Wednesday, 11th March 2026
Page 2033

Destination club Ku De Ta relaunches as Ce La Vi

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L CAPITAL Asia’s Ku De Ta, perched atop the SkyPark of Singapore’s Marina Bay Sands, now sports the name Ce La Vi.

An abbreviation of the French phrase “C’est la vie,” which means “This is life”, the restaurant, bar and nightclub will also be renovated in phases from this month until September.

This follows the conclusion of Ku De Ta’s five-year-long legal tussle with a Bali beachfront club with the same name, which saw the court weighing in favour of the Bali outfit.

Speaking to TTG Asia e-Daily at the brand’s launch yesterday, Ce La Vi’s CEO Kirk Martin said plans for the name change had already been in the works before the court ruling.

He said: “(But) the lawsuit accelerated our plans to introduce a new name. We thought this was the right way to go as we are still young, and we can build a new brand. With the previous history (as Ku De Ta), it is also confusing for the customers as we may have different goals with the previous brand name.”

Ce La Vi aims to be “the international titan of lifestyle and sophisticated hedonism” through five core pillars: an iconic rooftop location, inspirational architectural design, a modern Asian menu, innovative cocktails, and entertainment by renowned DJs.

A new Ce La Vi venue will open next month in Hong Kong on the top three floors of California Tower, right in the heart of the Lan Kwai Fong dining and entertainment district.

Martin said: “With each venue occupying a distinctive soaring site with 360º views at iconic locations in key cities, Ce La Vi reimagines and reinvigorates the concept of the adult playground.”

Work is already underway to open the next Ce La Vi within the next five years in key cities such as Dubai and Taipei.

Travel Revolution returns for a second round

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FOLLOWING the success of the inaugural Travel Revolution 2015 in April, a second edition has been confirmed for July 24 to 26.

The exhibition will take place at Marina Bay Sands Expo Halls D to F and spans 17,000m2, with more than 70 exhibitors participating.

The event will see a 20 per cent increase in booth take-up rate compared to its April instalment, with pioneer exhibitors taking up bigger spaces and new exhibitors coming on board.

Admission to the event is free and the show runs from 10.00 to 21.00 over three days.

Organised by the newly formed Singapore Outbound Travel Agents Association after a number of big-name travel agencies broke away from NATAS’ eponymous travel fair, Travel Revolution is thought to have impacted the performance of the last NATAS Travel Fair 2015.

NATAS has since announced it is bringing two tourism veterans, Steven Lek and Yap Puay Beng, on board to get the association back on the right track, and hopefully fill its vacant outbound chairman position.

The next NATAS Travel Fair is scheduled for July 31 to August 2, 2015.

Malaysia Tourism Council gets US$269k grant for tourism development

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MALAYSIA Tourism Council (MTC) has been given a RM1 million (US$269,000) grant by the government to hold programmes and development projects to attract more tourists to the country.

“The grant will be spent on capacity building, education, research and tourism development programmes to improve the industry as well as marketing programmes overseas,” said MTC president, Mohd Sharkar Shamsudin.

Formerly known as the National Tourism Council Malaysia, MTC is the umbrella organisation for private sector associations, destination marketing organisations and regional tourism organisation, such as the Malaysian Inbound Tourism Association.

Two international events that are set to benefit immediately from this grant are the National Cycling Tourism Summit 2015, taking place in Kuantan this Saturday, as well as the upcoming Community Homestay World Summit 2015.

The National Cycling Tourism Summit 2015 is full-day programme of talks on organising cycling events, marketing cycling packages and the health benefits of cycling.

On the other hand, the Community Homestay World Summit 2015 will be held in Kuala Lumpur from November 26 to December 2, jointly organised by MTC, the Homestay Association of Malaysia and the Australia-based International Community Homestay Tourism Network.

Gathering community homestay hosts and partners from Malaysia and overseas, the event will see exhibitions, forums, workshops and networking opportunities.

Sahariman Hamdan, president of Homestay Association of Malaysia and vice president of MTC, said: “The objective of this world summit is to promote Malaysia and strengthen relationships between different communities in the world who are engaged with community homestay tourism.”

Thailand rolls out new campaign to woo Muslim travellers

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THE Tourism Authority of Thailand (TAT) is allocating 10–15 per cent of its annual marketing budget to a new campaign focused on promoting the country as a Muslim-friendly tourism destination.

The Muslim Friendly Destination campaign was launched at Thailand Travel Mart Plus yesterday.

Muslims account for about 23 per cent of the world’s population, or 1.6 billion people. Thailand, which currently ranks second on the Global Muslim Travel Index 2015 of Muslim-friendly destinations (for a non-Muslim country) after Singapore, will target Muslims within South-east Asia and further afield, said Tanes Petsuwan, executive director for Europe, Africa and Middle East, TAT.

“Muslim countries in the region, such as Brunei, Malaysia and Indonesia already have strong ties with Thailand, so our promotional activities in those markets will differ from those in places like Dubai, North Africa and Europe.”

The strategy will also attempt to tap emerging source markets such as Kazakhstan and Uzbekistan, as well as large Muslim communities in non-Muslim countries including England, Germany and Canada.

The NTO will help educate buyers working with Muslim travellers about Thailand, as well as supporting local businesses in developing services and facilities, including prayer rooms, for such visitors.

“It’s about a lot more than just serving halal food,” said Tanes.

Not all Muslim visitors to Thailand declare their religion on their immigration cards, which means authorities have to make a “best guess” as to the current size of the market segment and related targets.

“We’re using the UAE as a yardstick,” he said. “We had about 350,000 arrivals from there last year and we’re targeting about 8.5 per cent growth.”

TAT is this year targeting 28 million international arrivals generating revenue of US$41 billion.

Travel will hold its own in the face of terrorism: UNWTO

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THE spectre of terrorism perpetuated by groups like ISIS is unlikely to impact on global travel as the number of travellers is forecast to rise from 1.1 billion last year to 1.8 billion by 2030.

Addressing reporters this week on the sidelines of UNWTO regional meeting at the Bandos Resort and Spa in the Maldives, UNWTO secretary general Taleb Rifai said: “We will continue to travel because this is the antithesis of terrorism and the forces of darkness.”

Travel is no longer a luxury or secondary activity in people’s lives, he explained, and the impression that there is more instability in the world than before comes from being better informed today.

The Maldives’ deputy tourism minister, Hussain Lirar, concurred, saying his country has had its share of political unrest but this has not adversely impacted tourism. “Tourism will grow despite all problems.”

Likewise, Hiran Cooray, chairman of Sri Lanka’s Jetwing Leisure Group and former PATA chairman, commented: “People have short memories, and within a month I’m sure visitors will go to Nepal, which suffered a devastating earthquake recently.”

But Sri Lanka Tourism Development Authority’s managing director, Malraj Kiriella, warned: “Nobody wants to go to a place where there are life-threatening problems. My take is in case of a major crisis, they will go elsewhere.”

His comments reflect how Sri Lanka’s 30 years of civil conflict kept tourists away until its resolution in 2009.

According to UNWTO, the number of inbound travellers to Asia could hit as high as 560 million by 2030. The world’s main source markets are also shifting to Asia, especially China, from Europe and North America, commented Rifai.

Build teams and friendships at Angsana Laguna Phuket

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ANGSANA Laguna Phuket is promoting its “friendship meetings” to meeting planners, a collection of fun activities that are meant to generate team spirit, and offering nett-priced room rates to go along with it.

Meeting planners who book their next event at the resort can secure room rates of 3,200 baht (US$95) nett, with those chalking up bookings worth 500,000 baht to receive a free iPad.

Also on offer is the resort’s range of friendship meetings, activities that will add a dash of fun to the daily schedule.

For instance, the half-day Cast Away session takes delegates back in time. Participants travel to Rang Yai island where they are unable to use smartphones, Wi-Fi or any other form of modern technology, and must work together in teams to overcome the challenges presented.

Educational experiences can also be arranged, whether in the form of a massage workshop, cooking classes, or cocktail-making sessions.

Angsana Laguna Phuket features a range of event spaces including the XANA beach club for after parties and function rooms for up to 400 guests, while a dedicated events team will ensure that each meeting proceeds without hiccup.

For more information, email mice-lagunaphuket[at]angsana.com.

New trade association hub aims to strengthen capabilities

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THE more the merrier could be the slogan of the recently announced Trade Association Hub (TA Hub) scheduled to open by early 2017 and become both a work space and melting pot of ideas for local trade associations and chambers (TACs).

TA Hub, established by the Singapore Chinese Chamber of Commerce & Industry (SCCCI) and JTC Corporation at the old Jurong Town Hall, will allow the sharing of facilities and amenities among the 10 TACs permanently housed there to bring down operating costs.

Speaking at the Local Enterprise and Association Development (LEAD) programme 10thanniversary dinner earlier this week, Thomas Chua, president of SCCC, explained the rationale behind TA Hub: “The chamber’s objective is to cluster the trade and industry associations under one roof, learn from one another’s experiences and stimulate innovative ideas.

“The TA hub is not just an office space and activity venue, but can provide professional services and be a hub of activities. It can be used to bring in targeted training programmes beneficial to industry development, or even tap on shared resources to organise overseas networking activities,” he added.

Also present at the dinner was Singapore’s minister for trade and industry, Lim Hng Kiang, who said: “Besides more efficient resource utilisation through the availability of shared facilities, the co-location will catalyse more cross-industry collaborations amongst the TACs. This is an important mark of this step forward in collaboration among TACs.”

He also hailed the 10-year old LEAD programme as a key form of government assistance supporting capability development and growth for TACs.

The scheme was rolled out in 2005 and has supported around 160 industry projects with a total of about S$100 million (US$74 million) in grants, for 31 TACs.

The 10 TACs collaborating with SCCCI are: the Association of Electronic Industries in Singapore; Association of Singapore Marine Industries; Association of Process Industry; Container Depot Association (Singapore); Singapore Renovation Contractors & Material Suppliers Association; Singapore Cranes Association; Singapore Food Manufacturers’ Association; Singapore Precision Engineering and Technology Association; Singapore Plastic Industry Association; and the Singapore Timber Association.

Saujana KL suits up for more meetings & incentives business

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THE Saujana Kuala Lumpur is targeting business events from the Asia-Pacific region after its extensive two-year refurbishment programme was completed earlier this week.

Peter J Hourigan, vice president of operations for Saujana Hotels & Resorts, and general manager at The Saujana Kuala Lumpur and The Club Saujana Resort, said: “Previously we were dependent largely on corporate meetings which made up 65 to 80 per cent of our business mix.

“But now we want to grow our incentives segment as we have the space for outdoor teambuilding activities,” he said, referring to the resort’s 160ha of tropical gardens.

Hourigan also pointed to the seven in-house concept restaurants, a 700-pax ballroom and 15 meeting rooms of varying configurations that make the resort suitable for business events.

“We are targeting meeting planners and incentive houses from the Asia-Pacific region as more than 70 per cent of Malaysia’s international tourist arrivals are from this region,” he said.

Costing RM100 million (US$27.3 million), the Saujana Kuala Lumpur’s top-to-toe refurbishment was conducted in stages over two years. The hotel sits in the heart of Shah Alam district and is a five-minute drive to Subang Skypark, a 10-minute drive to Sunway Lagoon theme park and Sunway Pyramid shopping mall, and half an hour to Kuala Lumpur City Centre and Kuala Lumpur International Airport.

“Good accessibility is a boon for delegates and speakers on a very tight schedule. They have easy access to the resort and can immediately fly out afterwards,” noted Hourigan.

The resort will grow its meetings and incentives segment through participation at selected MICE shows and sales calls to overseas MICE organisers, and through its affiliation with Worldhotels.

Singapore MICE Forum gains nod from Convention Industry Council

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THE CONVENTION Industry Council (CIC) has accredited the Singapore MICE Forum 2015, marking the first time the forum will be included in CIC’s Preferred Partner Programme.

It means that attendance at the forum will yield 14 Continuing Education Clock Hours, which are credits that MICE professionals must accumulate to qualify for CIC’s Certified Meeting Professional (CMO) programme.

This year’s Singapore MICE Forum is the fifth edition of the event and organised by SACEOS. It will run from July 2-3 at Marina Bay Sands.

Ong Wee Min, CMP, chairman of SACEOS’ education and professional development subcommittee, commented: “The accreditation by the CIC is a strong endorsement of the quality of our courses. Being a preferred partner of the Council shows SACEOS’ commitment to steer the content of our courses towards professional industry accreditation.

“It will also enhance the standing of Singapore’s MICE professionals in the region and beyond, cultivate and grow our pool of local talents.”

Singapore MICE Forum 2015 is part of Singapore MICE Week, which is held from June 29 to July 3, and will run alongside other MICE events including the Asia Meeting & Incentive Travel Exchange, the Asian Federation of Exhibitions & Convention Association Board Meeting, the International Association of Exhibitions & Events Board Meeting, and two master classes.

Kuala Lumpur clinches logistics association congress

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MALAYSIA has won its bid to host the International Federation of Forwarders Associations (FIATA) World Congress 2017.

The annual get-together for international logistics industry leaders will attract some 1,200 delegates to Kuala Lumpur in October 2017, including freight forwarders, port and airport authorities and operators, government agencies, and related freight associations.

The total economic contribution from the six-day FIATA World Congress 2017 is estimated at RM10 million (US$2.9 million).

The bid was led by the Federation of Malaysian Freight Forwarders (FMFF), whose president, Alvin Chua Seng Wah, commented in a press release: “Freight logistics plays a large role in sustainable development, a pressing issue for many countries today. As such, we are pleased to play our part in supporting this global agenda by hosting the FIATA World Congress 2017.”

Zulkefli Haji Sharif, CEO of Malaysia Convention & Exhibition Bureau, said: “With two ports listed in the top 20 of the World Shipping Council’s World Container Ports 2013, this event will reaffirm Malaysia’s reputation as a logistics hub at the crossroads of Asia.”