TTG Asia
Asia/Singapore Friday, 2nd January 2026
Page 1934

STB seeks star power to thrill Indonesians with new campaign

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THE Singapore Tourism Board (STB) yesterday launched a new Singapura, Serunya Bareng-Bareng! campaign – which roughly translates to “Singapore, it is thrilling to travel together” in Bahasa Indonesia – in Jakarta to attract Indonesians to visit the Lion City together with their friends and families.

Edward Koh, executive director South-east Asia of STB, said: “Indonesians like to bond with their family and friends, and traveling provides the perfect opportunity for them to do so, thus STB is launching this integrated marketing campaign to invite Indonesians to create special memories with their friends and family in Singapore.

“With close to 500 flights a week to Singapore and the constantly rejuvenating landscape of the city, Indonesians have the unique opportunity to enjoy an extension of lifestyle in a different environment, just two hours away,” he added.

Indonesia is Singapore’s largest market, both in terms of visitor arrivals and tourism receipts. Of the 15.1 million total arrivals to Singapore in 2014, Indonesians accounted for over three million arrivals.

As Indonesian arrivals have softened this year due to the global economic slowdown and regional competition, this campaign is expected to boost interest and maintain last year’s performance, added Koh.

In its latest campaign for Indonesia, STB has also taken a fresh approach by leveraging the star power of local celebrities.

Michele Wooi, area director Indonesia of STB said: “We are very pleased to have Titi Kamal and Christina Sujiono as our key opinion leaders to inspire Indonesians to enjoy Singapore like they do. Widely known as celebrities who love to travel and explore new experiences with their family and friends, they are well-suited to be the face of our advertising campaign.”

She added: “We are very happy to have the support of the travel trade and airline partners who have come together to offer special airfare and attractive travel packages that are themed for family and friends.

“Indonesians can look forward to an exciting line-up of travel deals that will be featured in our promotions.”

Lasting till March 2016, the campaign will reach audiences through channels such as newspapers, lifestyle and parenting magazines, websites and social media.

Singapore opens auto immigration gates for Australians

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singapore-opens-auto-immigration-gates-for-australiansThe immigration checkpoint at Changi Airport. Credit: 123rf

AUSTRALIANS flying into Singapore Changi Airport can now enrol in the enhanced-Immigration Automated Clearance System (eIACS), allowing them use of the airport’s electronic clearance lanes from October 1, 2015.

The automated clearance systems can be found at all Changi Airport terminals and are usually reserved for Singaporean passport holders.

The service is now open to all eligible holders of Australian passports, requiring them to first apply for it at enrolment centres located at Changi Airport, Woodlands Checkpoint, Tuas Checkpoint and the Immigration & Checkpoints Authority (ICA) Building in Singapore.

According to ICA, holders of Australian passports aged six and above who have visited Singapore at least three times in the past 12 months immediately before enrolment and have no adverse record in Singapore are eligible to enrol for eIACS.

There are no costs involved in the application process and further details can be found on ICA’s website.

Extending access to the automated clearance lanes for Australians is a move done out of goodwill, according to a statement from ICA, providing greater convenience and enhanced links between Singapore and Australia.

Eligible holders of Singapore passports already enjoy similar facilities when visiting Australia.

PATA adds tourism resilience content on knowledge sharing portal

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IN AN attempt to motivate the industry to move away from reactive crisis communication strategies to a more proactive tourism resilience approach, especially in light of a recent increase in frequency of both natural and man-made disasters, PATA is now encouraging organisations to share their relevant expertise on its sustain.pata.org website.

“For too long the travel and tourism industry has been focusing on crisis communications and how to respond to a disaster, however it is now vital for all organisations to place their attention on tourism resilience and preparedness,” said Mario Hardy, CEO of PATA. “It is time now for destinations to be proactive, rather than reactive.

“Severe disasters can have an immense impact not only on the lives of the people affected but also on tourism and employment in the long term. The industry needs to play an important role in encouraging disaster risk management at all levels,” he added.

While sustain.pata.org was first founded earlier in 2015 as a platform to disseminate knowledge on sustainable and socially responsible tourism, the inclusion of tourism resilience content now hopes to highlight the aforementioned vital issue, according to PATA in a statement.

Organisations can contribute to the knowledge base through this webpage or by emailing to ssr@PATA.org.

More Asian MNCs shift to global travel management system

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MORE Asian multinational companies are cutting down on local TMCs in favour of a centralised global corporate travel management system for greater convenience and savings.

Singapore-based Applied Materials South East Asia awarded its travel management contract to Carlson Wagonlit Travel (CWT) in November last year and is now using a call centre in Poland.

The company’s regional travel manager of global travel services, Winnie Liew, told TTGmice e-Weekly that using CWT helped because many of her travellers head to the US where they fly on Southwest Airlines whose “best deals can’t be purchased in Asia”.

“We need a lot of non-GDS carrier content, especially for Southwest Airlines in the US,” Liew explained. “This prompted staff to buy direct from the airline’s website and as a result we lost track of our travellers.”

She added: “Furthermore, our people move from country to country so there are a lot of challenges in profiling. CWT enables us to move profiles from country to country, saving our travellers the hassle of having to fill out their profiles every time they are transferred.”

Swiss global financial services company UBS had also recently replaced 13 different relationships with its TMCs in 13 markets with two in the US and Asia-Pacific. It also set up four to five call centres across the world.

Debbie Winston, executive director, regional head of travel, Asia Pacific, commented: “We see the value of a global travel programme which offers better compliance. The online booking tools particularly drive better behaviour as the number of touches per transaction is less than 25. Disciplined bookers drive efficiency and bring savings.”

However, travel managers pointed out that content gaps in Asia-Pacific, especially in air and hotel components in China and Japan, are limiting the real potential for companies to move entirely to a centralised travel management system.

Liew said: “GDS system is different here in Asia and languages are diverse. We still have to rely on local TMCs in China and Japan. In China we use Ctrip.”

CWT predicts positive growth ahead

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THE latest 2016 Meetings and Events Forecast published by CWT Meetings & Events is taking on a tone of cautious optimism in its business prediction for the new year ahead.

The fourth edition of the annual report expects Asia-Pacific to see the largest rate of growth globally, compared to other regions. Group sizes are expected to grow by 11 per cent, whie the cost per attendee per day is forcasted to rise by five per cent.

While the unpredictable economy in Asia-Pacific could cause challenges in the region, stronger demand from China and India could drive up group size and prices.

The report also noted that supplier negotiations will be more important than ever to meeting planners, as as attrition and cancellation terms are becoming stricter.
Other key findings from around the world include:

  • High demand for meeting venues in North America is exceeding supply, resulting in a sellers’ market
  • In Europe, buyers are gaining greater negotiating power as the region sees slow but steady growth
  • Pockets of high demand will be created around the Rio 2016 Olympics and Paralympic Games next summer, resulting in a potential shortage of meeting space in the destination

Bearing its forecast in mind, the report has dished out a range of practical tips for meeting planners. It advises meeting planners to plan ahead, as some hotels in high-demand destinations will no longer hold space when responding to availability requests; to adjust F&B patterns to manage budget while promoting healthy alternatives that remain popular with attendees; and to increase lead time for larger events which will give meeting planners greater negotiating power.

Views of a transformed Perth now available on a new product video

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THE Perth Convention Bureau has put together a Perth Product video to showcase the various new hotel and infrastructure developments in the destination, following years of rapid expansion in the city.

Featured on the video are the highly anticipated projects, Elizabeth Quay and Perth City Link.

The Elizabeth Quay development, which includes landscaped terraces, boardwalks and promenades fringed by shops, cafes, restaurants and entertainment venues, will open its public spaces at the end of 2015. A development closely watched by MICE players, Elizabeth Quay also houses the upcoming Ritz Carlton (2018) and the nearby DoubleTree by Hilton Perth Waterfront (2017), and sits minutes away from the Perth Convention and Exhibition Centre.

The two new hotels will join the numerous properties opening in Perth over the next five years, providing an additional 2,000 rooms.

In addition, Crown Perth has transformed into a fully-integrated tourism resort with two hotels while work is progressing on the six-star, 500-room Crown Towers, due to open at the start of 2017. The Crown Perth Events and Conference Centre development will provide approximately 4,800m2 of new multipurpose venue space.

A more immediate development available to event planners is the luxury hotel COMO The Treasury which will open this month.

The Perth Product video can be viewed on Perth Convention Bureau’s own website and on Youtube.

Four Points by Sheraton Sydney redevelops, focuses on MICE

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FOUR Points by Sheraton Sydney, Darling Harbour is well advanced in implementing its new MICE strategy ahead of unveiling its AU$200 million (US$142 million) redevelopment in eight months’ time.

Scheduled to open on June 1, 2016, the ambitious project by owners M&L in partnership with Starwood will offer 4,800m2 of conference space comprising 23 meeting and breakout rooms, two pillar-less ballrooms that can accommodate 2,100 pax theatre-style, and an open-air rooftop bar for outdoor events.

A new 25-storey tower will provide a further 222 guestrooms, taking the hotel’s room inventory to 905.

Four Points by Sheraton Sydney’s general manager, David Fraser, said the hotel’s expansion provided the opportunity to take a larger portion of the business events market in Sydney.

“The hotel is receiving important global exposure, both through our attendance at international and domestic trade expos and events across Europe, North America and Australia,” Fraser said.

He added that the opening of the hotel would help address the reduction of event space in the city centre while the finishing touches were put on the International Convention Centre Sydney, due to open in December 2016.

“We have been hosting hard hat tours of the new space for industry leaders, clients and partners to showcase the quick progress of the redevelopment and to bring the new convention features and facilities to life.”

Four Points by Sheraton Sydney recently appointed Marjolein Chandler as the director of catering and conventions and Anne-Sophie Pouzin will start in the role of director of sales and MICE this month.

Suntec raises the bar on banqueting options for events

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KEEN on improving the way banquet services are offered to event planners, Suntec Singapore Convention & Exhibition Centre is rolling out today an extensive collection of customisable dinner menus that offer clients 168 dishes to choose from.

Twenty-one eight-course Chinese menus across seven series have been created, with the cheapest priced at S$788++ (US$554++) per table. Each series will offer two Halal menu options, while one series will cater for vegetarian diets.

Event planners are able to swap dishes from menus in the same series at no extra cost, while changes made between menus from different series will come with “a little bit more money”, said Suntec Singapore’s CEO, Arun Madhok.

Describing the new banquet programme as a revolutionary one in the MICE business, Madhok said: “Venues in the market today typically offer only two or three set menus with fixed items. We see the opportunity to do things differently and better by giving price-sensitive clients who appreciate good food the chance to provide their delegates with a great dining experience at Suntec Singapore, but without breaking the bank.”

“Industry colleagues have told me that my new banquet programme is suicidal for business; how could the kitchen manage so many dining options for multiple large-scale events, they asked. But this is not an issue for us, as our kitchen operations have been computerised and optimised with new processes,” he said.

“Take for instance our new induction ovens which can cook many dishes at once but are safe and use less heat, which also brings down electricity usage as our air cooling system will no longer need to work as hard. We have also reduced the number of suppliers, keeping only the top quality ones and employing a Just In Time delivery system to keep produce fresh and use less storage space.”

To spread demand away from the popular Friday and Saturday evenings, Suntec Singapore is offering a discount of S$50++ per table for banquets hosted on Sundays to Thursdays.

All menus come with free-flow soft drinks and Chinese tea, fresh flower centrepieces, one VIP table service per 50 tables booked, and other perks. Terms apply.

BCCK enhances delegate experience with a river cruise service

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BORNEO Convention Centre Kuching (BCCK) will soon manage a catamaran and offer customised river packages to its clients.

The catamaran, owned by the Ministry of Tourism Sarawak, is scheduled to be operational by 4Q2015, and will ply two routes – Kuching Waterfront to Borneo Convention Centre Kuching and from the Marina Jetty to Bako National Park. It can hold 40 pax in theatre-style on the lower deck and 30 in cocktail fashion on the upper deck.

BCCK’s CEO, Eric Van Piggelen, said: “We are excited about this new product as it will allow associations to hold outdoor dining and themed events on the catamaran. It is this new product that will make us different from other convention centres in Asia. This will be our unique selling point and we will accommodate customised requests from clients – be it an event for privileged customers of a company or as a means to ferry our conference delegates back to their hotels at the Waterfront area through this scenic route.”

Sarawak Convention Bureau’s managing director, Mike Cannon, commented: “The services will enhance the delegate experience. The beautiful waterways offer (an authentic view) of the destination. It passes through villages, jungles and wetlands.”

Gracie V Geikie, director/ principal consultant of Planet Borneo Group of Companies, is eager to offer the catamaran as a venue for pre-dinner cocktails for conference speakers and important guests.

Meanwhile, the state government will build an overhead bridge linking the convention centre to the jetty for the convenience of passengers. This facility will be ready in 2016.

Stefan Thumiger becomes COO of Treasure Bay Bintan

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LANDMARKS has chosen Stefan Thumiger as the new COO of Treasure Bay Bintan.

Effective September 2015, Thumiger will be tasked with the overall business performance of the 338ha development, including its owned and managed properties and strategic partnerships.

An experienced hotelier with over two decades of hospitality experience, Thumiger was most recently the area general manager for Banyan Tree and Angsana Bintan. At the Banyan Tree Group, he took on operational roles in various cities such as Bintan, Bangkok, Seoul, Macau and Dubai over a period of 10 years.

Other previous hotels under his portfolio include the Burswood Resort Hotel & Casino in Perth, Hotel Sol Melia in Indonesia, the Le Meridien Resort & Casino in Vanuatu and Hilton International in Egypt, Turkey and Abu Dhabi.