TTG Asia
Asia/Singapore Tuesday, 19th May 2026
Page 1732

50 best ASEAN travel experiences

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Much has changed in the region’s tourism landscape since the ASEAN community was established 50 years ago. Industry players take us on a trip down memory lane, sharing their most remarkable South-east Asian travel experiences, then and now.

20jan ASEAN HIGHTS
Clockwise from top left: Asian Trails’ Laurent Kuenzle; Diethelm Travel Group’s Lisa Fitzell; Morning Star Travel Service’s Wilson Yeung; Khiri Travel’s Edwin Briels; Exo Travel’s Hamish Keith; and Luxury Travel Vietnam’s Pham Ha

1. Albert Lee
Senior business development director, CYTS M.I.C.E. Service, China

THEN My first trip to South-east Asia was to Medan in the 1980s. I visited Lake Toba and the Berastagi Highlands. I like nature so the peaceful surroundings were a true joy to behold. I also enjoyed the Batak culture and meeting the locals.

NOW My most recent trip to South-east Asia was to Penang over the Chinese New Year in 2015. Penang is now much cleaner, more organised and with many more attractions in George Town. The beach, food, hotels and sights were pleasant too.

2. Alicia Yao
General manager, IME Consulting, China

THEN It was more than 20 years ago when I visited Bali for an incentive trip. I arrived from the winter in China, so being among the greenery, tropical climate and fresh air was really nice. I enjoyed the culture, food and value-for-money experience.

NOW My most recent ASEAN trip was to attend ITB Asia 2015 in Singapore. I was impressed how well Suntec Singapore’s joint marketing alliance with nearby hotels to bid for international events was working. Singapore may not offer many venues for gala events, but always creates something special with top-notch service.

3. Andre van der Marck
Managing director, 
Asia DMC Thailand

THEN It was Bangkok in September 1993. The rain was so heavy on the way to Siam Beverly Hotel (now Bangkok Cha-Da Hotel) that the taxi got flooded. The taxi driver apologised to me for getting my feet wet and I was stupefied why he did so when it was his taxi being flooded. Amazing Thailand indeed at the time.

NOW The amazing friendliness I encountered while cruising Halong Bay on the Au Co ship last summer. The staff was so natural in their services; nothing was pushy, it just came with the right touch and flow. And the food with the views were simply amazing.

4. Anthony Chan
Group managing director, 
Chan Brothers Travel, Singapore

THEN It was in Bali about 10 years ago. The hotels and food there were good and I really enjoyed the resort vibe.

NOW I was in Bangkok in early 2016 and enjoyed the food there. The hotel and golfing facilities were great too.

5. Ashwani Sharma
CEO, Sheraton Travels, India

THEN One of my earlier memories was Bangkok in the late ’90s, when I had an enjoyable stay at Crowne Plaza in Silom. On the second day, I was about to set off for a floating market tour in the morning without having breakfast. To my surprise, the hotel staff had breakfast packed for me.

NOW The staff at Mayfair, Bangkok – Marriott Executive Apartments made me feel at home during my stay. The breakfast was sumptuous and I had a nice time sipping drinks by the rooftop pool at night.

6. Bernadette Arnaiz
Managing director, 
Rajah Travel Corp, Philippines

THEN My first ASEAN experience was in Malaysia. Where Kuala Lumpur was cosmopolitan, Penang provided a nice contrast as a laid-back destination teeming with cultural and heritage sites. I enjoyed the street food and tasted durian for the first time – I’ve made it a point since to taste and compare the different durian varieties in other ASEAN countries.

NOW In Bagan, I marvelled at the magnificent temples and scenery after a steep climb of the Shwesandaw Pagoda. It was a sight to behold as the sun rose and revealed the beautiful landscape.

7. Caroline Ang
Executive director, Bonasia Holiday, Brunei

THEN Seven years ago, I visited Mulu Caves in Sarawak. It was a memorable experience with a long walk through the jungle to get to the caves. Watching the bat exodus in Deer Cave was a sight I will never forget.

NOW
Last year, I visited Laos and stayed in a tree house owned by a friend. I had to travel by zipline to get there – the experience was truly special.

8. Cindy Young
Managing director, 
Sunflowers Travel Service, Hong Kong

THEN It would be Luang Prabang. There were few tourists back then so the land felt untouched – it really reminded me of Hong Kong in the 1950s. I had my hair washed and a massage in the streets at only US$1.

NOW For my 60th birthday, my daughter planned a surprise party for me in Singapore and we stayed at the Ambassador Suite in the Four Seasons Hotel. I was moved to tears when my other two daughters showed up from Melbourne.

9. Cindy Zhang
CEO, Faces of China, China

THEN I have been to Thailand many times over the years as it’s such an easy destination to visit, the food is good and the culture is interesting.

NOW I spent six days in Phuket during the Chinese New Year period in 2015. I usually stay in a resort where my children can enjoy the on-site facilities. Phuket is now very Chinese-friendly and there’s a lot to do like bike rides, diving, boat excursions and island hopping to Koh Phi Phi.

10. Charlotte Harris
Business development manager, 
Charlotte Travel, Hong Kong

THEN I have been to Bali as a solo traveller, then as a couple and finally as a family, and it has been perfect every time.

NOW My current favourite is Amankila, hidden away from the hustle and bustle of Bali. The private beach, food and best of all, three-tiered swimming pool, quite easily beats a lot of properties in Bali.

11. Clifford Neo
Managing director, 
Dynasty Travel, Singapore

THEN Ten years ago, when I travelled without a kid to Penang, the local coffee-shop culture of years past still existed. It was quieter and the pace of life was slower.

NOW Travelling to Penang with a kid a decade later, I discovered that the island has gone through tremendous development, especially the new compounds on the hillside towards Batu Ferringhi. There are many child-friendly beach resorts with kids’ clubs and buffet breakfasts.

12. C P Foo
General manager, 
Century Travel Centre, Brunei

THEN A memorable experience was staying at Westin Siray Bay Phuket, outside of the main tourist strip. I cycled around, enjoyed street food and durian, played table tennis and had relaxing massages.

NOW A relaxing beach break at Sofitel Bali Nusa Dua Resort, where the combination of massages and Bali exploration is absolutely heavenly.

13. Edwin Briels
General manager, Khiri Travel Myanmar

THEN My first memorable ASEAN experience was as a tour leader in the Golden Triangle in 1995. While enjoying the boat ride close to Myanmar, I was fascinated by the mystique of the then-closed 
country. A few months later I visited Yangon and joined the water festival celebrations. From that first experience, I knew that Myanmar would be my home one day.

NOW I’ve been working and living in Myanmar for over 15 years. The recently developed three-day trips following the Old Opium Trails deep into the Golden Triangle is now one of my favourite. Staying in traditional bamboo longhouses is an amazing experience, as are the Palaung and Shan village walks.

14. Francis Cheong
Managing director, 
Apxara Travel & Events, Malaysia

THEN I had such a great time visiting Genting Higlands with my family. I enjoyed the boat rides, theme park and most of all the cool weather.

NOW I took up a friend’s offer and re-visited Phuket Banyan Tree, an all-villa enclave in Laguna Phuket and boy was I 
glad! Set among swaying casuarinas and palms, my one-bedroom pool villa offered the ultimate serenity for my three-day sojourn.

15. Fred Seow
Senior vice president, 
Asiatravel.com, Singapore

THEN A decade ago, Bali and Phuket were my favourite destinations for short family getaways. The kids loved these destinations, which had nice beaches and diverse activities to keep a day fully packed.

NOW In recent years, we started visiting destinations like Kuala Lumpur and
Ho Chi Minh City, which I found to have developed with better and more varied facilities and activities. Not only are all modern creature comforts available, we also get to experience culture and heritage.

16. Gracie Geikie
Director/Principal consultant, Planet Borneo Group of Companies, Malaysia

THEN I loved the rich heritage and culture in Siem Reap. The experienced tour guide we had made our temple tours that much more special and meaningful.

NOW My last visit to Singapore in April 2016 showed me a quaint side of the city I had not seen before. I stayed in Clover 33, where cafes and bars were within walking distance. I loved the mix of Arabic, Chinese, Malay cultures in that area – it was great walking around taking in the sights and aromas.

17. Guldeep Singh Sahni
Managing director, 
Weldon Tours & Travels, India

THEN The white sand beaches of Boracay provided a pleasant setting for my vacation. Besides the beach resorts, the sunset, live music, colourful parasails and fire dancers were huge attractions as well.

NOW JW Marriott Khao Lak Resort & Spa, located in Phang Nga province near Phuket, gave me total relaxation by the Andaman Sea. Khao Lak offers lush tropical greenery and stunning waterfalls.

18. Hamish Keith
Group managing director, 
Exo Travel, Thailand

THEN I moved to Thailand 25 years ago and started my travel career as a tour leader, hence being fortunate enough to have visited many of Asia’s top sites before they became packed with tourists. My favourite early experiences include wandering around the Angkor complex in 1992 where the only tourists I encountered were a group of NGOs with armed escorts.

NOW My favourite experiences are mostly cycling related as I find this the best way to get off the beaten track. I recently rode from Yangon to Hpa-An and Mawlamyine in Myanmar, where I was able to experience the Asian roads less travelled.

19. Henry Ong
Head business development, 
Holiday Tours, Malaysia

THEN My favourite experience was in Yangon in the late 1970s for a Buddhist pilgrimage. Myanmar stood out from other ASEAN destinations as it was relatively undeveloped.

NOW Myanmar is still memorable. During my latest visit a few years back, I could see its transformation for the better. There was a vast change in culture, the way people dressed and their openness to embrace modernity.

20. Hiran Cooray
Chairman, Jetwing Hotels Group, Sri Lanka

THEN In 1990, I was a rookie in the trade and attended a PATA meeting in Penang, which brought me to Malaysia for the first time. I was newly married and took my wife along – this gave us kind of a second honeymoon! We had a wonderful time at Genting Highlands after the meeting.

NOW In 2002, we took a family trip to Sabah and Sarawak with my three sons. I remember my eldest boy (then nine years old) was so attached to the tour guide that he cried when it was time to leave. It was an emotional moment for all of us.

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21. Jackie Wong
Managing director, Hong Thai Travel Services, Hong Kong

THEN I paid my first visit to Pattaya 40 years ago. The Coral Island was stunning and I was impressed by the area’s tranquillity as well as the sunshine and beaches. At that time, Hongkongers seldom went overseas, so it was a perfect escape for city dwellers from Hong Kong.

NOW Singapore’s Gardens by the Bay gets a thumbs up for its creative and modern facilities which have drawn me there several times. It’s exciting to stroll indoors and admire the supertrees and vast array of plants in a big glasshouse. Hong Kong doesn’t offer that!

22. John Paul Cabalza
Managing director, 
Cencorp Travel, Philippines

THEN My best ASEAN experience was in Bali. My visit to Ubud was complemented by relaxing times at the beach in Kuta and Nusa Dua. Seeing and exploring the luxurious Bulgari Resort Bali was another one for the books.

NOW A recent best experience was in Ho Chi Minh City. The museum tour stood out as it took us through lessons of war, its aftermath, and wounds inflicted for generations. My family went away with a greater appreciation of peace and a reminder to pursue the life we envision.

23. Joyce Jocson
Operations manager, 
Nexus Travel, Philippines

THEN My trip to Genting Highlands seven years ago remains firmly etched in my memory. The destination was a novelty as the weather was cool and we enjoyed the cable car ride to the mountaintop. Also, there were many rides and hotels 
to choose from within the integrated resort.

NOW Last July, I visited Thailand with my mother, aunt and four-year-old daughter. Thai food is so yummy and inexpensive whether it’s at the floating market or hotel breakfast. I love the seasonal fruits especially mangosteens, and my family was thrilled by their first elephant ride and sightseeing at the temples.

24. Juergen Gallistl
COO, Tripfez, Malaysia

THEN My best ASEAN travel experience was a visit to Borobudur five years ago. It was like stepping back in time and seeing an ancient culture and civilisation. The Buddhist monuments were impressive.

NOW Penang, because it a melting pot of cultures and home to well-preserved heritage buildings and houses. I thoroughly enjoyed the visit to Kek Lok Si Temple.

25. Julie Maballo
Operations manager, 
New Era Travel and Tours, Philippines

THEN My family took a trip to Hong Kong and my kids really enjoyed Disneyland and other theme parks. We’ve been to Hong Kong several times since and the enjoyment never ceases.

NOW On a recent trip to Singapore, I was bowled over by the Gardens by the Bay. The way they used creativity, ingenuity and imagination to make flowers the main attraction is unsurpassed.

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26. Keller Mak
General manager and chief distribution officer, Lotus Tours, Hong Kong

THEN My best experience was visiting Bangkok during the Songkran period, playing with water guns and painting our faces with clay. Knowing we were foreigners, the Thai people asked our permission to bless us with waters. What good fun!

NOW It’s the boat ride down the Singapore River, which took me past old shophouses along Boat Quay, the Merlion Park, Singapore Flyer and Marina Bay Sands.

27. Khirul Zainie
Managing director, 
MegaBorneo Tour Planner, Brunei

THEN Most memorable was my first visit to Thailand 30 years ago. I visited Hat Yai and the smiles of the Thai people were so warm and genuine. The food was also great.

NOW I recently visited Jakarta and was impressed by the Indonesians. They are hospitable even to each other. The traffic was hellish, but people kept their cool, even during minor accidents.

28. Kousik Bhattacharya
Head of marketing and B2C business, 
Via.com, India

THEN My favourite ASEAN experience was in Bangkok. There is so much history intertwined with modernity there. What fascinated me were the floating market, Chinatown, palaces and temples. The city also has a great nightlife.

NOW Today, my favourite is Langkawi. I particularly like the cable car to the summit of Mount Mat Cincang, Langkawi’s second highest mountain, which gives unrivalled views of the island and beyond. The boat tours to Tasik Dayang Bunting and Gua Cerita are great too. I also like trekking through the pristine rainforest that covers most of Langkawi.

29. Larry Lo
Managing director, 
Westminster Travel, Hong Kong

THEN My second trip to Bali was truly memorable. I was invited to the wedding of my clients’ daughter. It gave me an opportunity to meet new friends and gain insight into their culture. The passion and hospitality was palpable.

NOW When I first attempted scuba diving on a one-day programme in Kota Kinabalu, it enticed me to explore a new underwater world and learn what the 
other 70 per cent of this planet is all about. I am planning my next dive trip in Sipadan, which is reputed to be one of the world’s top diving sites.

30. Laurent Kuenzle
CEO, Asian Trails, Thailand

THEN The full solar eclipse in Angkor in 1995 is a moment I will never forget. The memory of being surrounded by majestic temples, the chanting of Buddhist monks, and watching the sky suddenly turn pitch black still makes my hair stand.

NOW I love sailing and there’s no better way to discover island life than to be on a catamaran in the Andaman Sea. This is paradise, every journey is unique and everyone connects in his own way to the magnificent natural surroundings.

31. Leslie Chiang
Manager, BorneoGuide, Brunei

THEN Visiting Tunku Abdul Rahman Marine Park in Kota Kinabalu, Sabah. I found the place very relaxing, and there were many species of marine life which made snorkelling fantastic.

NOW Singapore, as it is very easy to get around with its efficient public transportation. I visited a variety of attractions in the city and enjoyed myself very much.

32. Lisa Fitzell
Group managing director, 
Diethelm Travel Group, Thailand

THEN I travelled to Bali as a 19-year-old and visited Candidasa, Mas, Ubud, Sanur, Kuta and Legion. I loved the smells, sights and people. One of my clearest memories is waking up in Ubud to a funeral procession outside.
NOW My favourite part of travelling in the region, where I now live, is getting close to local life, such as by cycling through the rural areas. I’m also a massive fan of wellness holidays; Asia does them so well and I believe this segment will continue to grow.

33. Mary Ann Ong
General manager, Luxus Pacific Travel and Tours, Philippines

THEN My happiest ASEAN travel memory was in Boracay. Then, I knew by memory the resorts and restaurants from Stations 1 to 3. This is no longer possible with so many new hotels, resorts, and malls sprouting up all over the island.

NOW My best travel experience would be El Nido, Palawan. There is something mystical about taking a kayak ride 
around the Big Lagoon and Small Lagoon. Against a serene backdrop, I took in the peaceful sea and magnificent limestone cliffs.

34. Minoru Sato
President, Blue Ground Japan

THEN Twenty years ago, I visited the Philippines for the first time and was stunned by the beauty of the islands of Boracay and Palawan. The friendly locals made the experience even more special. I’ve not been there recently but I know Boracay has become very popular so maybe it’s better I keep my memories of the place rather than make a return trip.

NOW The beaches and resort towns within a couple of hours by car of Danang are spectacular. Many areas of central Vietnam are still relatively unknown to Japanese tourists. Numerous beachfront properties have excellent hotels, casinos and restaurants. I would recommend that people visit this new destination soon before the secret gets out.

35. Mint Leong
Managing director, 
Sunflower Holidays, Malaysia

THEN I was in Cambodia about 10 years ago for a travel trade show. A dinner was arranged for us with Angkor Wat as a backdrop, leaving me with memories of the beautiful and well-maintained site.

NOW Bali is my favourite destination for rest and relaxation. It has many good properties at reasonable rates. I love Balinese massages and walks by the beach.

36. Nigel Wong
Director, Urban Rhythms Tour 
Adventures & Travel, Malaysia

THEN My first ASEAN experience, after 10 years living abroad, was scuba diving off Tenggol Island, Terengganu, Malaysia. It sparked my appreciation of the beauty and infinite sense of adventure that the region has to offer.

NOW My latest and best ASEAN experience is standing at the edge of the crater 
of Mount Bromo in East Java, an active 
volcano. It was then I knew deep down that my ASEAN adventures had only just begun.


37. Peggie Chung
Outbound deputy general manager, 
Hong Thai Travel Singapore

THEN Thailand remains one of my favourite ASEAN countries because of the warm service, quality accommodation at affordable prices, value-for-money food, and shopping. Thailand has lots to offer in terms of history, culture, sporting activities, beaches and more.

NOW I visited central Vietnam in 2014 and was won over by the picturesque beaches and French colonial influence in Danang. Hoi An also left a deep impression with its mix of Chinese, French, Vietnamese and Japanese influences.

38. Pham Ha
CEO, Luxury Travel Vietnam

THEN Ten years ago, I visited Bali and Lombok for the first time. It was an experience of a lifetime with a Buddhist temple visit, street food tasting, volcano and coffee field tours, nature walks, and a visit to the rice fields in Ubud.

NOW In April 2016, my friends and I revisited Bangkok, Phuket and Chiang Mai in Thailand. I visited safaris, did cooking classes, encountered local tribes and visited a rice field. A private jet took us from Bangkok to Phuket, where we took a private yacht down Phang Nga Bay.

39. Pornthip Hirunkate
Managing director, 
Destination Asia Thailand

THEN My first trip to Phuket 35 years ago was love at first sight! Patong Beach was a far cry from today with pristine beaches and basic infrastructure. I also travelled to Phang Nga Bay by road and the indigenous fishermen at Koh Panyi caught me lobsters by hand, a wonderful memory I hold close to heart to this day.

NOW On a trip to Myanmar, I visited the temples of Bagan and was treated to a leisurely ride on a horse and cart and sat atop one of the majestic pagodas, which offered amazing views of the entire landscape. I tried to imagine how the place looked a hundred years ago with all the golden spires twinkling in the sunlight.

40. Pranowo Gumulia
Commissioner, 
Bayu Buana Travel, Indonesia

THEN Riding a bicycle in total darkness in early morning at 04.00 from Sofitel Angkor Phokeethra Golf & Spa Resort to catch the sunrise at the Angkor Wat temple was one for the books.

NOW My most desired experience would include playing a round of golf at Phokeethra Country Club in Angkor Wat while watching the sunrise!

41. Ravi Gusain
Managing director, Erco Travels, India

THEN My best ASEAN travel experience was to Halong Bay in Vietnam. It was one of the most picturesque sites I have seen. The Thien Cung Cave was exceptional.

NOW I visited Gardens by the Bay in Singapore and was blown away by its world-class design concept based on environmental sustainability.

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42. Seki Kato
President, Green Travel, Japan

THEN When I visited Cambodia in 1992, I felt that Phnom Penh was such a small town that left me profoundly affected by its poverty and dark history. But Angkor Wat was a paradise, and this was before it was registered as a UNESCO World Heritage site.

NOW I returned to Cambodia earlier this year and was impressed by how much 
has changed. Phnom Penh has developed politically, socially, culturally and economically. I’ve been to Cambodia more than 80 times now and every time I return, I feel like a time traveller there.

43. Soontarut Wattanahongsiri
General manager, 
Abercrombie & Kent Thailand

THEN My very first memorable experience was a trip to Cambodia back in 2004 when I first started my career, and I’ve returned over 10 times.

NOW Since I was inspired by my first climb to the summit of Kota Kinabalu in Malaysia a few years ago, mountain climbing has become part of my travels. I love every aspect of the natural wonders from base to summit.


44. Starry Wong
Deputy manager, outbound, Century Holiday International Travel Group, China

THEN I visited Ho Chi Minh City with friends in 2009. We enjoyed the fresh seafood and had a good time exploring the many small streets in the city to see how the locals live and work. One of my favourite places is the Ho Chi Minh City Central Post Office for its architecture, lovely smell of stamps and quaint interior with music in the background.

NOW I took a 12-day trip to Chiang Mai and Hua Hin in October 2015. My interest in discovering the peaceful local lifestyles is what has brought me back to Thailand time and again.

45. Tedjo Iskandar
Founder, TTC Travel Network, Indonesia

THEN Singapore was one of the only destinations in ASEAN I used to visit, and I recall shopping in Orchard Road.

NOW Happy hour in Siem Reap while watching the sunset; tasting a glass of beer and half-cooked chicken eggs from roadside stalls in Hanoi’s Old Quarter; and hunting for Hard Rock Cafe souvenirs in Phuket and Ho Chi Minh City are some activities I enjoy.

46. Tobias Fischer
Director of business development, 
Go Vacation Thailand

THEN My first visit to Koh Samui was 15 years ago, when the airport had just opened and the Chaweng Beach Road was partially still a dirt road. A trip by bus and ferry to the shopping centre in Surat Thani town was a monthly highlight then. Over time, small stalls had made way for concrete shopping arcades, big supermarket chains arrived and bungalow resorts became hotels.
Despite this modernisation, I feel that Samui hasn’t lost its charm. I appreciate the mix of good infrastructure and local touch and get the island feeling every time I return to my favourite destination.

NOW In 2007, I did an overland tour from Hanoi to Luang Prabang with my parents. The border between Vietnam and Laos at Dien Bien Phu was just 
open for international tourists. We enjoyed the scenic mountainous road 
from Sapa to Dien Bien Phu, and meeting the locals hill tribes was a great cultural experience.

47. Umberto Cadamuro
COO Inbound, Pacto, Indonesia

THEN I did not fall in love with ASEAN countries until 1986, when I visited Lake Toba in Indonesia. In the rainy season the lake changes colour through the day, and watching it from the balcony of a cottage in Samosir was well worth the bumpy ride. Somehow, the lack of infrastructural development remains part of its charm to this day. This holiday kept me in Indonesia for the past 26 years.

NOW I have a preference of putting up at local accommodation chains to see how they measure up to international standards. I had a wonderful stay last year at the Victoria Angkor Hotel in Siem Reap, a colonial gem in the centre of town serving exquisite Cambodian food. However, I left feeling that much effort is needed to maintain the splendour of Angkor Wat.

48. Violet Wang
Destination manager, Pacific World, China

THEN My first time in South-east Asia was in 2006/07, when I visited Bangkok and Pattaya on a company incentive trip. Teambuilding at the Royal Cliff Beach Hotel was particularly memorable.

NOW My most recent trip to South-east Asia was to Singapore. Compared with 
10 years ago when I visited for the first time, so much has changed. There are many more restaurants, more attractions on Sentosa, and many international and boutique hotels to choose from.

49. Wilson Yeung
Director of marketing, 
Morning Star Travel Service, Hong Kong

THEN My first ASEAN experience was a trip to Bangkok. The taste of food was so much different from Hong Kong – yummy! The place provided a carefree room for relaxation. I tried the famous Thai massage which was incredibly awesome.

NOW My best ASEAN visit was a sailing to Danang. When I got on the cruise, my trip began. The travel time to Danang is fully utilised. I could enjoy the cruise facilities, dinning in world-class restaurants, and visit my favourite city at the same time.

50. Zerny Packeer
Chairman/managing director,
Asian Exotica, Sri Lanka

THEN About nine years ago, I had an interesting experience in Myanmar when I travelled in a 1960 model car with the door tied shut by rope. Food was cheap and just by changing a US$100 note, I was treated like a millionaire!

NOW Having visited Myanmar in recent times, I believe this country is one of the few unspoiled countries.

 

S Puvaneswary, Rosa Ocampo, Paige Lee Pei Qi, Mimi Hudoyo, Prudence Lui, Xinyi Liang-Pholsena, Caroline Boey, Rohit Kaul, Feizal Samath and Julian Ryall contributed to this feature.

20JAN visit Asean 50 LOGO

This article was first published in TTG Asia January 2017 issue. To read more, please view our digital edition or click here to subscribe.

Shaken but not broken

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The recent string of natural disasters has only strengthened the resolve of Kyushu’s tourism stakeholders to welcome tourists back to the destination by rebuilding its infrastructure and offering attractive promotions. Julian Ryall reports.

20JAN-japanTwenty-sixteen was a year of upheaval for the travel trade in Kyushu, as Japan’s southernmost island suffered a series of powerful earthquakes and aftershocks in April – which caused 50 deaths and wrecked havoc on landmarks such as Kumamoto Castle. Barely six months later, Kyushu was dealt another blow in early October when Mount Aso – one of the region’s most popular attractions – erupted for the first time in nearly two decades.

Despite the double blows from these disasters, the Kyushu Tourism Promotion Organization (KTPO) accepts that the local travel sector needs to work hard to rebuild its reputation, but remains confident that can be achieved.

Sharing the immediate fallouts on the local trade, Hisatoshi Sakamoto, director of KTPO’s overseas division, said: “As of April 23, 96 different tourism-related facilities were closed – 60 in Kumamoto Prefecture and another 35 in Oita. As of May 8, there were 700,000 cancellations to destinations in Kyushu.”

To enable visitors to better understand the ground situation, KTPO set up an earthquake information portal in five different languages including English, and provided updates on transportation and road conditions in the affected regions, Sakamoto told TTG Asia.

The Japanese government was also swift to lend a helping hand to the local tourism industry, announcing an 18 billion yen (US$156.2 million) emergency budget on May 11 to be shared among Kyushu’s seven prefectural tourism organisations.

“Using this budget, the Visit Kyushu Special Campaign was introduced over the summer, providing discounts of up to 70 per cent on lodgings in Kumamoto and Oita and 50 per cent everywhere else in Kyushu,” said Sakamoto.

In tandem with the campaign, the Ministry of Economy, Trade and Industry launched a scheme to leverage foreign media and bloggers to promote Kyushu as a holiday destination.

In addition, Shinya Katanozaka, president of All Nippon Airways Holdings, in July slashed the cost of a one-way flight from Tokyo to Kyushu throughout September to 9,700 yen, down from an average of 12,000 yen.

Similarly, both Kinki Nippon Tourist Co and Nippon Travel Agency have been providing discounted accommodation packages to the region since last summer, which have received strong interest at least among domestic travellers. As well, Kyushu Railway Co introduced a special one-day discount pass in June and July that could be used on the company’s local and bullet train lines.

Regardless, early indications are showing positive impacts from the combined programmes.

In the first six months of 2016, total arrivals were up 40 per cent compared with the same period in 2015. Of that total, 767,000 arrived aboard cruise ships, a sector that saw no cancellations in the wake of the disasters that struck the region.

The KTPO estimated that total arrivals in 2016 to reach 3.6 million, which would represent a remarkable increase of 30 per from the record 2.8 million foreign tourist arrivals in 2015.

“We are currently promoting Kyushu as a wonderful tourist destination with natural beauty and building a brand image for Kyushu. In the minds of many foreign visitors to Japan, Kyushu is not perceived as a holiday destination, something that we are trying hard to change,” said Sakamoto.

 

This article was first published in TTG Asia January 2017 issue. To read more, please view our digital edition or click here to subscribe.

HRS welcomes new APAC management team in Singapore

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HRS is expanding its reach globally with a new management team for Asia-Pacific, based in its regional headquarters in Singapore.

Emmanuel Ebray has been named managing director in charge of South-east Asia, India and South Korea, having been with the company as managing director in France since 2011.

Emmanuel_Ebray_-_MD_SG_Office
Emmanuel Ebray

Joining him is Carol Chia as head of corporate solutions, holding an extensive track record in regional sales and business development in the US and Asia-Pacific.

HRS has also added two management positions to the team with the role of director of global partnerships APAC, helmed by Roelant Horree, and head of sourcing APAC, filled by Markus Flamman.

The new management team joins Alex Tan, head of hotel solutions, and Santosh Kumar, head of corporate solutions India, in leading the HRS group to better service and cater to the needs of its corporate clients in the region.

Airbnb’s not hitting hotel ADR, occupancy: STR

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airbnb

Hotels are outperforming Airbnb in terms of occupancy and have seen an increase in ADR, according to a recent analysis by STR.

STR compared hotel performance data from its global database with Airbnb-sourced data in 13 markets from December 1, 2013 through July 31, 2016, and excluded Airbnb data for units deemed incomparable to hotels (such as shared accommodations).

Seven of the 13 markets STR looked at are US cities: Boston, Los Angeles, Miami, New Orleans, San Francisco, Seattle and Washington DC. The remaining six are Barcelona, Sydney, London, Paris, Tokyo and Mexico City.

According to the report, Airbnb occupancy was the highest in markets where hotels had high occupancy. For example, during the 12 months ending July 2016, Tokyo reported the highest Airbnb occupancy level (61.5 per cent) among the 13 markets and ranked second with an 84.8 per cent hotel occupancy level.

In the 12 months ending July 2016, hotel occupancy was highest in Sydney (85.4 per cent) and lowest in Mexico City (68.7 per cent); while Airbnb occupancy was highest in Tokyo (61.5 per cent) and lowest in Mexico City (18.4 per cent).

With the exception of Paris, the study found that hotel ADR increased in 12 of the 13 markets surveyed.

In comparison, Airbnb rates decreased in eight markets and increased in five, with STR suggesting that supply growth could be a contributing factor. A majority of the markets analysed saw at least 40 per cent increase in Airbnb inventory.

In general, Airbnb’s share of business travel (an estimated 10 per cent) was substantially smaller than its share of leisure travel.

The full report can be viewed here.

Swissôtel Beijing welcomes new GM

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Swissôtel Hotels and Resorts has appointed Thomas Reupke as general manager of Swissôtel Beijing Hong Kong Macau Center.

In his new role, Reupke will be responsible for overseeing the smooth and efficient operations of the property, planning and direction of the hotel.

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Prior to joining Swissôtel Hotels and Resorts, Reupke was general manager for Centara Grand Beach Resort and Villas in Krabi, Thailand. He first joined Swissôtel Hotels and Resorts in 2014 as general manager of Swissôtel Le Concorde Bangkok.

Reupke has 25 years of hospitality experience internationally, beginning his career in Germany with Sheraton and Intercontinental Hotel and Resorts, and has since worked with Kempinski Grand Hotel in Heilgendamm and The Empire Hotel and Country Club in Brunei.

Etihad’s CEO James Hogan will step down this year

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James Hogan

The Etihad Aviation Group Board of Directors have announced that James Hogan will step down as president and CEO in 2H2017 after a decade-long service.

The board and Hogan first initiated the transition process last year with the formation in May of the Etihad Aviation Group, a diversified global aviation and travel organisation.

Mohamed Mubarak Fadhel Al Mazrouei, chairman of the board of the Etihad Aviation Group said: “We are very grateful to James. In just 10 years, he has overseen the growth of the company from a 22-plane regional carrier into a 120-aircraft global airline and aviation group, with seven airline equity partnerships which together serve more than 120 million guests every year.

“Under his leadership, the company has provided new opportunities for thousands of Emiratis and has been a critical element in the remarkable progress of Abu Dhabi and the UAE. We look forward to James’ continued association with Abu Dhabi in new ways,” he added.

Hogan will join an investment company along with Etihad Aviation Group CFO James Rigney, who will also leave the company later this year. A global search for a new Group CEO and a new Group CFO is already underway.

Last month, Etihad Airways unveiled plans to create a new European leisure airline group in a joint venture with TUI AG. A new codeshare agreement with Lufthansa and an aircraft leasing agreement between airberlin and Lufthansa were also announced. As a minority shareholder, Etihad is actively participating in the next phase of Alitalia’s restructuring plan.

Book on early days of Thailand tourism

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Dusit International’s Chanin Donavanik

Dusit International, in partnership with Thai companies such as Bangkok Bank, Boon Rawd Brewery, Central Group, Chiva-Som International Health Resort, Jim Thompson, Siam Piwat, Thai Airways and the Tourism Authority of Thailand, have come together to publish a tourism book.

Titled Thailand Tourism: The Early Days, the book details the history of the tourism industry in Thailand and the pioneers behind its early development, including icons such as Kusa Panyarachun, founder of Thailand’s first travel agency; Prasert Prasarttong-Osoth, founder of Bangkok Airways; and Chanut Piyaoui, founder of Dusit International.

Priced at 1,500 baht (US$42.50), the book will be available at Asia Books and all Dusit hotels in Thailand from February onwards.

All proceeds from the book sales will be donated to the Royal Project Foundation, which helps to improve the living conditions of Thailand’s rural communities.

For more information visit www.thailandtourismtheearlydaysbook.com.

David Cameron to address WTTC Global Summit in Bangkok

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David Cameron

Former UK prime minister David Cameron will address the World Travel & Tourism Council (WTTC) Global Summit this year, which is taking place in Bangkok from April 26-27, 2017.

At the summit themed Transforming Our World, Cameron will be discussing some of the key geopolitical issues currently facing the world in which the sector operates.

The event will see leaders in their fields addressing a range of issues, including the future of travel and tourism in a globalisation age, the impact of security threats and climate change on the rights and ability of people to travel, the constraints to increased connectivity and infrastructure development in South-east Asia, and the innovations which will enable travel and tourism growth over the coming decades.

Sessions will also include a discussion on digital borders, and how to balance security with travel facilitation; the growing internationalisation of Chinese tourism, both in terms of acquisitions and outbound travellers; how the sector can balance projected growth with protecting destinations; and future trends in business and luxury travel.

Other speakers include Thai minister of tourism and sports Kobkarn Wattanavrangkul, UNWTO secretary general Taleb Rifai and AirAsia CEO Tony Fernandes.

As well, WTTC’s Tourism for Tomorrow Awards will be presented on April 27, showcasing the leaders in sustainable tourism in 2017.

The WTTC 2017 Global Summit is hosted by the Thai Ministry of Tourism and Sports and Tourism Authority of Thailand, and is endorsed by the Royal Thai Government.

Are GDSs still useful for travel agents?

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Gibergues: truth is distribution business is still growing

The question of whether GDSs remain a relevant middleman in today’s evolving travel landscape continues to be a hot topic of discussion at ASEAN Tourism Conference during ATF last week, as industry players bring different sides of the argument to the table.

Amadeus maintains that its traditional travel distribution function is still strong despite its diversification strategy into the airport and hospitality technology sectors, said Sebastian Gibergues, Amadeus IT Group’s head of leisure and online travel, global customers.

The travel technology giant acquired Singapore-based airport technology provider UFIS in 2014 and last year rebranded Newmarket International, which it had bought to accelerate expansion in the hotel software space, into Amadeus Hospitality.

Still, Gibergues stressed that these new areas of focus do not imply a decline in its distribution business. “Our strong technology and distribution play makes our company very resilient. The reality is the distribution business is still a growing and healthy (sector).”

This is especially so given the “organic growth the company enjoys from regions like South-east Asia, where people are travelling more than before”, he said.

Moreover, the current state of market fragmentation has only reinforced the need for airlines to “not ignore all the channels they can use to get reach”, added Gibergues.

Agents that TTG Asia spoke with at the conference, including Vivek Khanna, president of Tourcan Vacations, and Suli Purnawarman, consultant at Indonesia’s Astina Tours & Travel, still favour going through GDSs for airline bookings.

On the other hand, Margaret Siah, manager at Singapore’s PIL Travels, which handles leisure and corporate bookings, foresees some challenges ahead of GDSs with direct booking channels offering more inexpensive options.

This is certainly not the case for Gibergues, who is adamant that “bringing costs down, despite what airlines might say, is still the job of the GDS”.

Tour veteran joins Asia DMC to drive expansion

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Linh He

Linh Le has been named group managing director of Asia DMC as the company looks to accelerate its growth across Asia this year.

Le, who has 14 years of experience in tour operations, joins the company following a six-year tenure with boutique luxury tour operator Trails of Indochina.

In his new role, he is tasked with consolidating Asia DMC’s position in Vietnam, Thailand, Myanmar, Cambodia and Laos where its existing offices are located, as well as drive expansion into Sri Lanka, China, India and the Philippines this year.

The appointment follows the rebranding of the Hanoi-headquartered company at World Travel Market in London last year after 20 years of operating under HG Travel.

Meanwhile, Tran Thanh Nam will step down from his position as CEO of Asia DMC to focus on developing the hospitality arm of HG Holdings, the owning company of Asia DMC.