IHG Hotels & Resorts (IHG) has teamed up with Hainan Airlines to debut the IHG Explorer, a branded aircraft featuring bespoke business class dining options, amplified member benefits and a co-branded safety video.
Together, IHG and Hainan Airlines are reimagining travel by incorporating diverse cultural elements into guests’ journeys, creating personalised in-flight travel experiences while driving the development of tourism. Through this partnership, IHG also aims to introduce a fresh travel experience that highlights the group’s localisation strategy and dedication to the Chinese market.
IHG and Hainan Airlines introduce the new branded aircraft IHG Explorer
Marking the first time that Hainan Airlines has launched a fully themed aircraft with a hotel group, the IHG Explorer aircraft features the comfort of 180-degree reclining seats, where customers can relax while watching a creative co-branded safety video that blends IHG’s extensive and varied brand portfolio in China into essential flight safety instructions.
For business class dining, IHG is introducing food from its Chinese restaurant brand, Cai Feng Lou, which comprises regional delicacies and a signature tea in collaboration with HUALUXE Hotels & Resorts.
Furthermore, IHG and Hainan Airlines will gradually introduce more diverse member benefits during 2Q2024, offering IHG One Rewards and Fortune Wings Club members a range of benefits from ground to sky.
Jerome Qiu, COO, IHG Greater China, said: “Partnering with Hainan Airlines extends our commitment to the air, providing both groups’ members with more immersive travel experiences. From the moment they step onto the plane, guests will be able to enjoy the sense of ‘True Hospitality for Good’ which we aim to convey every day.”
IHG Hotels & Resorts (IHG) has teamed up with Hainan Airlines to debut the IHG Explorer, a branded aircraft featuring bespoke business class dining options, amplified member benefits and a co-branded safety video.
Together, IHG and Hainan Airlines are reimagining travel by incorporating diverse cultural elements into guests’ journeys, creating personalised in-flight travel experiences while driving the development of tourism. Through this partnership, IHG also aims to introduce a fresh travel experience that highlights the group’s localisation strategy and dedication to the Chinese market.
Marking the first time that Hainan Airlines has launched a fully themed aircraft with a hotel group, the IHG Explorer aircraft features the comfort of 180-degree reclining seats, where customers can relax while watching a creative co-branded safety video that blends IHG’s extensive and varied brand portfolio in China into essential flight safety instructions.
For business class dining, IHG is introducing food from its Chinese restaurant brand, Cai Feng Lou, which comprises regional delicacies and a signature tea in collaboration with HUALUXE Hotels & Resorts.
Furthermore, IHG and Hainan Airlines will gradually introduce more diverse member benefits during 2Q2024, offering IHG One Rewards and Fortune Wings Club members a range of benefits from ground to sky.
Jerome Qiu, COO, IHG Greater China, said: “Partnering with Hainan Airlines extends our commitment to the air, providing both groups’ members with more immersive travel experiences. From the moment they step onto the plane, guests will be able to enjoy the sense of ‘True Hospitality for Good’ which we aim to convey every day.”