Patee Sarasin, former CEO of Nok Air, has launched his latest travel venture, Really Really Cool, which aims to make “exclusive packages and unique travel experiences” accessible to holidaymakers travelling into and out of Thailand.
The company will place an emphasis on packages designed specially with curated, authentic experiences.
Recognising that Thailand is home to a young and fast-expanding middle class, he intends to introduce new destinations to Thais and send them out to see the world, with the Maldives being the launch destination.
Really Really Cool has partnered Dusit Thani to bring travellers for its launch package, which will include round-trip air fare from Bangkok to the Maldives with Thai AirAsia, accommodation at the Dusit Thani Maldives, a full-board meal plan, complementary snorkel gear, domestic land and speedboat transfers, personalised butler service and a discount coupon redeemable for a 90-minute massage at the Devarana Spa.
The company is in the process of negotiating with other travel suppliers, hoteliers and airlines to create more experienced-based promotions.
“Travellers are rewriting their bucket lists and seeking out cool alternative experiences and fresh ways to travel, see and do things. So, we are starting by building experiences from scratch and taking a different approach to destination marketing,” Patee said.
“We believe in the future of this industry especially if we can capture a percentage of the ever-increasing numbers of visitors from around the world who are visiting Thailand.”