Best Western Hotels & Resorts will introduce its new soft brand, BW Signature Collection by Best Western, to Asia for the first time this year, following the signing of a lakeside resort in Thailand’s Prachinburi province.
Tawaravadee Resort, owned by My Green Resident, is scheduled to launch in 3Q2018.
Nestled in verdant countryside about 160km from Bangkok, the low-rise resort features 199 rooms and suites, ranging from traditional Thai rooms to larger lakeside suites.
Guests can choose from an all-day dining restaurant specialising in Thai, pan-Asian and international cuisine with views of the pool, and the Lobby Lounge. In addition, the karaoke rooms are ideal for evening parties.
The hotel also features facilities such as an outdoor pool, fitness centre and spa, while activities available to guests include tennis, badminton, cycling, snooker, and a golf driving range.
For meetings and events, the hotel offers an 800-guest convention hall and several other meeting rooms that can cater for between 10 and 200 delegates.
In a statement, Best Western said it has identified Thailand as one of its key target markets. At present, the company operates nine hotels and resorts across the country, covering five of its brands: Best Western, Best Western Plus, Best Western Premier, BW Premier Collection by Best Western and SureStay Plus Hotel by Best Western.
Best Western has 17 new properties in the pipeline for Thailand. In addition to BW Signature Collection by Best Western, the company will introduce Vīb, its millennial-focused hotel concept, to Thailand later this year.