Tag: Tourism Marketing
Inbound travel to New Zealand to benefit from marketing boost, smoother...
An additional NZ$13.5 million (US$8.1 million) has been allocated to Tourism New Zealand (TNZ) as part of the government’s Tourism Boost package, with money...
Visa moves its Asia-Pacific travel campaign into next phase with airline...
Riding on the success of its #TravelWithVisa initiative in Asia-Pacific, digital payment specialist Visa has elevated the campaign with partnerships with five international airlines...
Attention to travel trends, partnerships crucial for successful tourism marketing
Veteran destination marketers and communicators urge attention to trending travel motivations, partnerships to drive awareness and bookings, and the use of AI to sharpen messaging and reach
Xiaohongshu is most consulted by Chinese travellers, whose travel sentiments are...
Chinese outbound travellers polled by Dragon Trail International (DTI) six weeks before the May Day holiday reveal emerging trends on preferred information and booking...
WebBeds, TAT use the power of videos to spur wanderlust
WebBeds and the Tourism Authority of Thailand (TAT) have created a new series of inspiring videos that highlight new draws in Bangkok with the...
Luxury travel shines on
Wealthy travellers around the world are increasingly drawn to Asian destinations, which have plenty to offer, from new and refreshed hotels to wholesome experiences
A splendid time
Travel and tourism’s road to recovery have given birth to some of the liveliest and most creative case studies in marketing.
From leveraging the power...
TTG Conversations: Five Questions with Lina Ang, Sojern
Changes in consumer's travel preferences, media diet and media channels along with continued pandemic challenges require travel and tourism marketers to take a different...
Tourism Australia lines up US$9.2m for marketing push
Tourism Australia has unveiled a new A$12 million (US$9.2 million) content creation initiative aimed at supporting tourism businesses across Australia in their recovery and...
Tourism ad blitz launched to get Aussies hitting the road again
A week-long tourism advertising blitz has kicked off across Australia this week, aimed at getting locals to book domestic holidays to give the sector...
