Tag: Thailand Tourism
Thailand shows off Muay Thai tourism at ITB Berlin
The sounds of strong kicks and jabs reverberate through the busy Asia hall, and it is easy to spot the source: four Muay Thai...
The Standard highlights playful wellness at its Thai properties
The Standard, Hua Hin and The Standard, Pattaya Na Jomtien are positioning themselves as playful wellness hotels to attract a growing community of health-conscious...
Thai travel trade rolls out diverse strategies amid strong baht
Following a turbulent 2025 marked by natural disasters, political shifts and a strengthening baht that eroded regional competitiveness, Thailand’s inbound players are rolling out...
Thai operators cut new, deeper pathways into Thailand
Tour operators in Thailand are tapping into tertiary territories to ignite fresh appeal in the country amid a noticeable shift in visitors’ travel demand...
Thailand tourism leaders warn of strategic crossroads amid regional competition
Industry leaders at Thailand Tourism Forum 2026 warned that the kingdom is at a “defining nexus”, saying infrastructure gaps and the rise of neighbouring...
Lights on local festivals
Thailand has attracted global attention by securing international mega-events, but local organisers are reflecting on whether greater long-term value could come from investing in home-grown festivals – Pongsiri “Tom” Hetrakul, founder of Awakening Bangkok, shares his perspective on the potential of domestic events
Thai political parties detail tourism policies ahead of February election
The Association of Thai Travel Agents (ATTA) and the Thai Hotels Association convened their 22nd joint meeting on January 14, 2026 to address a...
Hat Yai Songkhla Hotels Association mobilises crisis support as floods cripple...
The Hat Yai Songkhla Hotels Association has stepped in as one of the key private-sector responders to the severe floods that have paralysed Songkhla...
Tourism operators in flooded Hat Yai plead for government aid
Hat Yai’s tourism sector has ground to a halt with “the heaviest single day of rainfall in 300 years” on November 21 as termed...
A green mandate
As Thailand’s hotel sector stabilises after the pandemic, Thienprasit Chaiyapatranun, president of the 62-year-old Thai Hotels Association (THA), discusses the industry’s push for higher standards, sustainability, and policy reform, while reflecting on the rise of FIT markets and efforts to maintain Thailand’s competitive edge
