Tag: Splash Soft Power 2025
Thailand’s event creators underscore strong value in influencer collaboration
As Thailand moves to position itself as a global festival destination, tourism leaders are placing renewed focus on a powerful yet often under-valued asset...
Home-grown festivals take centre stage in Thailand’s soft power push
As Thailand eyes its evolution into a global festival nation, event leaders are urging a fundamental rethink: move beyond importing big-name acts and instead...
