Tag: Rebranding

Norwegian Cruise Line (NCL) has introduced a refreshed brand identity built around its 1990s tagline, It’s Different Out Here, positioning the update as a...

Lufthansa Group has introduced a new design on December 11, 2025 aimed at making the strength of the group more visible. Service offerings will...

Swire Hotels has introduced Upper House, a global brand that unites its House Collective properties and marks a new phase of international growth. The move...