Tag: Rebranding
Thailand hotel investors focus on structure and resilience
Global law firm Watson Farley & Williams and hospitality consultancy C9 Hotelworks have released the Thailand Hotel Investment Guide 2026, a 30-page publication indicating...
Norwegian Cruise Line refreshes brand identity
Norwegian Cruise Line (NCL) has introduced a refreshed brand identity built around its 1990s tagline, It’s Different Out Here, positioning the update as a...
Lufthansa Group unveils new brand identity
Lufthansa Group has introduced a new design on December 11, 2025 aimed at making the strength of the group more visible. Service offerings will...
Swire Hotels unifies House Collective under global Upper House brand
Swire Hotels has introduced Upper House, a global brand that unites its House Collective properties and marks a new phase of international growth.
The move...
