Tag: Quality Tourism
Singapore readies for quality tourism reinvention
Singapore Tourism Board (STB) unveiled in April its plans to sustain and future-proof the industry, with chief executive Keith Tan stating that the blueprint zeroes in on “quality tourism”, “driving higher yield” and “creating good jobs”
Tourism performance gets new yardsticks
The metrics by which tourism is measured “will be completely different” from pre-pandemic yardsticks, PATA CEO Liz Ortiguera said at the Southeast Asia Development...