Tag: PATA

As the next generation begins to explore more of the world, what they want from travel is markedly different from previous generations. According to three...

Measuring tourism success has to go beyond simply tallying visitor arrivals or tracking tourism expenditure – a more holistic approach should take into account...

A feature on China’s affluent female travellers, a segment that is shaping the future of luxury travel, has won PATA Gold Awards 2025, Best...

PATA will hold the PATA Youth Symposium 2025 at Srinakharinwirot University in Bangkok, Thailand, on Monday, August 25, ahead of the PATA Travel Mart...

PATA has lined up three days of knowledge exchange, B2B meetings, youth development discussions, board meetings and social functions for its PATA Travel Mart...

PATA Travel Mart 2026 (PTM 2026) will be held for the first time in Sarawak, Malaysia, at the Borneo Convention Centre Kuching from August...

PATA has named Yeji Cho, assistant manager at the Korea Tourism Organization (KTO), as the Grand Winner of the 2025 PATA Face of the...

Despite mounting challenges in travel and tourism, business leaders and industry professionals continue to maintain a vigorous appetite to learn and grow through virtual...

PATA has released the first edition of Tourism in Focus, a new monthly publication highlighting key tourism trends and developments across the Asia-Pacific region...

The Aseer Region Development Authority (ASDA), the government body leading the development of Saudi Arabia’s Aseer Province, has joined PATA as its newest member. Known...