Tag: Longevity Travel
Where Ayurveda meets science
Following an investment of more than US$100 million, tulåh opened in Kozhikode, Kerala, earlier this year – founder and chairman of Tulah Clinical Wellness and KEF Holdings, Faizal Kottikollon, discusses the retreat’s approach to Ayurveda, ambitions to position Kerala as a global wellness destination, and demand from both Indian and international travellers
The longevity traveller: Travel’s hidden growth engine
Ramakrishnan CN, co-founder and CPO of Greytt.ai, examines how the travel industry is failing to convert the fast-growing longevity traveller segment, and why aligning with behaviour-driven priorities – rather than traditional booking metrics – could unlock significant gains
Novotel places everyday well-being at centre of new brand direction
Novotel, Accor’s founding brand, has launched Longevity Everyday, a global brand strategy focused on integrating well-being into everyday travel and reframing the role hotels...
