Tag: Longevity Travel

Ramakrishnan CN, co-founder and CPO of Greytt.ai, examines how the travel industry is failing to convert the fast-growing longevity traveller segment, and why aligning with behaviour-driven priorities – rather than traditional booking metrics – could unlock significant gains

Novotel, Accor’s founding brand, has launched Longevity Everyday, a global brand strategy focused on integrating well-being into everyday travel and reframing the role hotels...