Tag: Guest Loyalty

New research from Global Hotel Alliance (GHA) indicates that loyalty programmes are playing an increasing role in how travellers choose and book hotels, with...

Hotel groups have been pulling out all the stops, such as VIP access to money-can’t-buy-experiences, to attract and retain loyal guests

Travel brands that leverage loyalty through subscriptions are building on solid foundations and are much better placed to survive downturns, say experts on the...

We’re living in such exciting times now. Travel technology continues to evolve at a dizzying pace which, aided by connectivity, artificial intelligence (AI), automation,...