Tag: Greytt
TTG Conversations: Five Questions with Preethi Sanjeevi, Greytt
Travellers aged 50 to 70 are discovering gaps in hospitality products and services, which are often designed for either younger travellers or older guests...
New benchmark ranks Asia-Pacific hotels for over-50 travellers
Greytt has launched the inaugural Greytt 50, a new independent ranking of hotels for travellers aged 50 and above, with Banyan Tree Kuala Lumpur...
The longevity traveller: Travel’s hidden growth engine
Ramakrishnan CN, co-founder and CPO of Greytt.ai, examines how the travel industry is failing to convert the fast-growing longevity traveller segment, and why aligning with behaviour-driven priorities – rather than traditional booking metrics – could unlock significant gains
Silver travel gains focus as a new platform targets older explorers
When Preethi Sanjeevi realised there was a gap in the market for travel services catering to those aged 50 to 70, she decided to...
