Tag: Greytt
New benchmark ranks Asia-Pacific hotels for over-50 travellers
Greytt has launched the inaugural Greytt 50, a new independent ranking of hotels for travellers aged 50 and above, with Banyan Tree Kuala Lumpur...
The longevity traveller: Travel’s hidden growth engine
Ramakrishnan CN, co-founder and CPO of Greytt.ai, examines how the travel industry is failing to convert the fast-growing longevity traveller segment, and why aligning with behaviour-driven priorities – rather than traditional booking metrics – could unlock significant gains
Silver travel gains focus as a new platform targets older explorers
When Preethi Sanjeevi realised there was a gap in the market for travel services catering to those aged 50 to 70, she decided to...
