Tag: Greytt

Ramakrishnan CN, co-founder and CPO of Greytt.ai, examines how the travel industry is failing to convert the fast-growing longevity traveller segment, and why aligning with behaviour-driven priorities – rather than traditional booking metrics – could unlock significant gains

When Preethi Sanjeevi realised there was a gap in the market for travel services catering to those aged 50 to 70, she decided to...