Tag: EyeForTravel
Content marketing key for travel businesses leveraging Google
TRAVEL companies must begin to think of themselves as content publishers to survive Google’s landmark shift to a semantic search algorithm.
Speaking yesterday at the...
Tours and activities the ‘final frontier’ in online distribution
ASIA'S market for peer-to-peer tours and activities is just beginning to heat up as the region’s travellers and industry suppliers warm to the idea...
Savvier online strategies urged to win new creed of Chinese FITs
AS China witnesses a burgeoning number of free independent travellers (FITs), companies are increasingly sharpening their digital marketing strategies to target this lucrative segment.
Speaking...
Online travel companies play by different rules in China
MAJOR players in the online travel industry are taking a cautious approach to the fast-growing Chinese market as they seek an edge in what...
Google to revolutionise travel search through ITA acquisition
SEARCH engine giant Google last month bought US-based ITA Software, a travel industry software company that specialises in airfare search and pricing systems. It...