Tag: Event Travel
Tokyo Marathon drives US$100m in consumer spending
The Tokyo Marathon 2025 generated an estimated 155 billion yen (US$100 million) in incremental consumer spending over three days, according to analysis by the...
BTS tour dates prompt surge in accommodation searches across South Korea
Agoda has recorded increased travel interest in South Korea’s Goyang and Busan following the announcement of BTS’s world tour dates earlier this week. The...
Events now drive travel decisions as younger travellers reshape itineraries: Arival
The latest report from Arival highlights a significant shift in how younger travellers plan and spend. Events, from music festivals and cultural performances to...
Hilton survey reveals surge in sports and entertainment-led travel across Asia-Pacific
Hilton has released new research showing that nearly half of travellers in Asia-Pacific are planning international trips around major sporting and music events.
The survey,...
