Tag: Digital Technology

Stuart Stacy, vice president, managing director Asia-Pacific at Adara, shares how travel marketers need to gain deeper audience insights and adopt data-driven solutions to ramp up personalisation and deepen brand loyalty amid a flattening trajectory of the travel market.

It is not enough to keep up with the digital expectations of today's tech-savvy consumers, Expedia says. Exceeding these expectations is a "travel industry...