Tag: Consumer Insights
Gen Z demand for experience-led travel rewards: Agoda
Agoda research suggests Gen Z travellers across Asia are taking more frequent, experience-led trips, creating new opportunities for banks, airlines and loyalty providers to...
Travellers prioritise experiences despite rising costs: Klook
Travel demand across Asia-Pacific has remained resilient despite rising travel costs, with new research from Klook finding that 95% of travellers did not cancel...
Marriott debunks Gen Z myths in new luxury travel study
The long-held stereotype of Gen Z consumers as screen addicts, uninterested in traditional luxury, passive travellers and prone to impulsive trips has been challenged...









