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Tag: ATF

ASEAN readies umbrella brand

THE PROMOTION of ASEAN under the Southeast Asia: Feel the Warmth branding is finally set to hit the ground running, after being plagued by...

A completely new DoT changes Philippines’ strategy

Speaking with the Daily, Jimenez said: “We are going to do things differently now. The Department of Tourism (DoT) is going to initiate more...

India’s NTO takes giant steps forward with equity tie-ups

VISITORS from ASEAN will stand to benefit from a host of new initiatives spearheaded by the India Development Corporation (ITDC), as it aims to...

ASEAN eTravel Mart expands

THIS YEAR's ASEAN eTravel Mart, an annual event organised by the Bangkok-based Tourism Technology Association (TTA) with support from ASEANTA, is set to be...

AirAsia sets sights to be ASEAN flag bearer

AIRASIA has taken several steps to enhance its image as an ASEAN airline, including joining ASEANTA last year as a chapter member and recently...

Quality Australian tourism players to be recognised with TQUAL mark

AUSTRALIA has launched a national trademark known as the TQUAL mark, which gives its stamp of approval to reputable tourism operators. Launching the trademark and...

Accor enters Sihanoukville

THE ACCOR Group will be present in Sihanoukville, the port city in southern Cambodia, with the opening of a new-built 54-room Ream Resort in...

Brunei Tourism steps up marketing with two overseas offices

BRUNEI Tourism has appointed Beijing-based Longway as its marketing representative for China/Hong Kong and the Walshe Group to represent it in Australia/New Zealand. The...

Philippines moves on from fiasco

THE PHILIPPINES is reverting to tried-and-tested slogans such as WOW Philippines as it develops a new brand campaign for 2011 and beyond after the...

Europe finds itself squeezed out of Bali

EUROPEAN buyers decry being squeezed out of Bali, which is expecting another spurt of growth in the Australian market this year. A UK buyer has...

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