TTG Asia
Asia/Singapore Tuesday, 30th December 2025
Page 90

Tourism development breathes new life into Cambodian fishing village

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Trapeang Sangke Community-based Tourism turns local lives around

Only a few years ago, the Cambodian fishing community of Trapeang Sangke had hit rock bottom. Illegal fishing and overfishing, combined with development in the area that razed swathes of mangroves, led to rapidly depleting fish stocks that villagers have relied on for generations for their livelihoods.

The results were disastrous. Many residents in the area in Kampot, close to the Cambodian coast, were forced to illegally migrate to Thailand and Malaysia to work in often dire conditions. Children dropped out of school early to help their parents earn money, and the future looked bleak.

In 2019, community chief Him Sim decided to take action and tap into alternative sources of income for the 914-strong community. With the help of various organisations, including Asian Development Bank, they formed an ecotourism venture in the form of Trapeang Sangke Community-based Tourism.

Initially, the project ran as a small operation involving a handful of basic wooden huts perched over the river, and the chance to accompany fishermen, plant mangroves and learn more about the ethnic Cham people’s way of life.

“Before, many families didn’t have time or money to take their kids to school due to the hard livelihoods of fishing. They would bring their kids with them when they went fishing or to find any kind of income,” Sim said.

“Now, they only need one person for labour, not the whole family. Even though they haven’t become rich, they can now make enough money to support their family and send their kids to school, and they have enough food.”

While Covid-19 saw visitors drastically dwindle, the eco-tourism project is ramping up efforts to lure more visitors and has recently upscaled operations.

Today, more than 20 quaint, brightly-painted huts offer rustic overnight stays, and more fishing boats capable of transporting up to 16 people have been added to the fleet, with additional members of the community trained to professionally welcome visitors.

Fishermen now double up as boat drivers, guiding river cruises and accompanying guests who want to plant mangroves. In addition, women in the community have launched women-led cook groups to cater adequately to guests, while others are employed as cleaners and guides.

This also enables members to increase their earnings, with 20 per cent of the profits from all of the income earned through the ecotourism project being pumped back into a community fund to support the vulnerable.

For example, the community pot of cash is distributed to elderly members living in underprivileged households, struggling widows and students who drop out of school due to lack of funds.

Committee member Him Ny said that currently, the majority of visitors are domestic day trippers, visiting to cruise the river, plant mangroves and snap selfies at the many Instagrammable spots. However, the community is hoping to tap into the international crowd.

“The eco-tourism project helps us to protect our traditional jobs as fishermen, as well as protect the mangroves and the ecosystem, and tourists can help play a part,” he added.

Cebu Pacific sees strong growth in Hong Kong services

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Cebu Pacific’s services to Hong Kong from Philippine airports in Manila, Clark, Cebu, Davao, and Iloilo are now the airline’s second largest international operation. In 1Q2025, the airline carried over 312,000 passengers between the Philippines and Hong Kong, a nine per cent increase from the same period last year. Much of this growth came from routes outside Metro Manila, signifying rising demand for regional connectivity.

Spurred by strong demand, Cebu Pacific is scaling up frequencies on its Hong Kong-Philippines routes: Manila flight will go up to 28 times per week; Clark 14 times per week; Cebu 10 times per week; Davao four times per week; and Iloilo four times per week.

Cebu Pacific’s Xander Lao says the airline is studying options for new services to Hong Kong

President and chief commercial officer Xander Lao said Cebu Pacific’s Hong Kong operations are driven by outbound Filipino traffic. In 2024, Hong Kong welcomed record-high arrivals from the Philippines, in excess of one million visitors.

Lao said travel from the Philippines to Hong Kong is back to pre-pandemic levels.

He added that Cebu Pacific’s schedule to Hong Kong is attractive, as it offers “first flight” in and “last flight” out, allowing travellers a full day in Hong Kong. Such a schedule is especially useful for business travellers, allowing the airline to court value-conscious SMEs.

He also attributed the positive business performance to Cebu Pacific’s numerous secondary hubs across the Philippines, an archipelago with more than 7,000 islands.

Lao is optimistic about business for the rest of 2025, stating an expected growth of 15 to 20 per cent year-on-year. He also shared intentions to add on more connections to Hong Kong.

“We will continue to study (our options); perhaps a Puerto Princesa-Hong Kong service, which we had before the pandemic,” he said.

Cebu Pacific will work with Philippine government agencies and tourism board on destination marketing and to fend off competition from “traditional tourism powers in South-east Asia” and encourage Hong Kong visitation to the Philippines.

Go on an art trail with The Hari Hong Kong

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Five-star hotel, The Hari Hong Kong, has launched a cultural immersion experience that guides guests through a remarkable variety of art presented across the hotel as well as the surrounding Wan Chai neighbourhood.

The Monumental Melt by Rado Kirov is made with mirrored stainless steel

The Hari Art Trail is underpinned by a personalised art tour with the hotel’s in-house art ambassador, practicing artist Bibek Rai, who shares anecdotes behind the hotel’s eclectic art collection and contemporary design.

Spanning a variety of mediums including installations, mixed media, surreal photographs, graphic paintings, three-dimensional images and digital film pieces, the art is curated by London-based art advisory A Space For Art, which also selects works for sister hotel The Hari London.

Some outstanding permanent artworks within the hotel include The Monumental Melt by Rado Kirov, which is made with mirrored stainless steel, Tseng Kwong Chi’s iconic black and white self-portrait series, and Lee Leenam’s digital reinterpretation of the New Kiss. Meanwhile, the hotel’s rotating display includes works from The Hari Art Prize Hong Kong Edition, which supports talented emerging artists.

This exclusive art tour with Bibek Rai is available by appointment only and subject to availability; it is not limited to guests in residence.

Following The Hari Art Trail, guests are encouraged to continue the art trail by visiting two of Wan Chai’s hidden gems: 1960s tenement block-turned-creative hub Foo Tak Building and appointment-only gallery PHD Group.

For more information, email askme@thehari.com.

Wellness gets a new definition at Parkroyal on Beach Road

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Parkroyal on Beach Road has unveiled a brand new look and enhanced facilities across its wellness floor, which comprises the upscale St Gregory Spa, fitness centre, and swimming pools. The vision is for the wellness floor to offer a complete ecosystem of well-being.

Parkroyal on Beach Road’s revamped gym features three zones focusing on strength training, reformative exercises for body sculpting, and cardio workouts

The refreshed wellness sanctuary now features calming earthy tones, soft stone textures, gentle lighting, and abundant greenery. Natural materials are used throughout to create a warm, grounded atmosphere, while tall willows, reeds, and fountain grass lend a graceful, aquatic feel reminiscent of Asian resorts. The lush greenery also screens the space from surrounding tall buildings, framing views toward the horizon and reinforcing a resort-like seclusion.

The outdoor pool deck has been transformed to offer flexible spaces for yoga or social gatherings.

The refreshed St Gregory Spa has new fibre optic lights embedded in the ceiling to form constellations, bringing about a more tranquil experience.

The gym has been reconfigured into three areas – strength training, reformative exercises for body sculpting, and cardio workouts. A dedicated studio hosts weekly group classes, while a generous central seating area encourages rest and conversation between sessions. A highlight at the gym is the Body composition analyser, which allows in-house personal trainers to conduct a series of physical assessments for guests. The advanced machine is able to perform body composition analysis, body posture analysis, shoulder joint range of motion evaluation, and more.

Along with the enhanced infrastructure, the hotel has introduced tailored wellness packages and annual memberships designed to meet the needs of both hotel guests and the local community.

For more information, contact enquiry.prsin@parkroyalhotels.com

Jennifer Cronin joins The Star Gold Coast as interim CEO

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Australian casino group The Star Entertainment Group has appointed Jennifer Cronin as interim CEO of The Star Gold Coast, subject to regulatory approvals.

Starting on July 1, 2025, Cronin has agreed to assume the leadership of The Star Gold Coast for up to 12 months, while the company continues its search for a permanent CEO. She has also been appointed director of The Star Gold Coast.

The Gold Coast local was previously president and CEO of Wharf Hotels, Marco Polo Hotels and Niccolo Hotels in Hong Kong. Her extensive experience also includes working at Hyatt Regency Sanctuary Cove, Hololiday Inn Hope Island and at The Kooralbyn Hotel Resort on the Gold Coast before she pursued an international career working for global brands in Singapore and Thailand.

Bali’s tourism levy collection in 2024 exceeds expectations, money being put to good use

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The Bali provincial government has collected 318 billion rupiah (US$19.2 million) in 2024 through the Foreign Tourism Levy (PWA), which is paid by arriving travellers via the We Love Bali app or at designated counters at the airport. The collection had surpassed the target of 250 billion rupiah.

According to Ida Ayu Indah Yustikarini, head of marketing, Bali Provincial Tourism Office, the money collected in 2024 is being used this year “on protecting the environment; improving Bali’s waste management — collecting, processing and disposal systems, such as at Suwung landfill; and preserving Balinese culture (by supporting traditional performances) such as at the annual Bali Art Festival and funding artists communities”.

Bali’s Foreign Tourism Levy is being used on programmes that conserve the environment, improve waste management, and preserve local culture

Encouraged by the success of the PWA in 2024, the government now aims to collect 325 billion rupiah this year – 30 per cent more than the 2024 goal.

Bali governor Wayan Koster told the media that the 2025 PWA funds would be used to finance the development of Balinese culture and a healthy environmental ecosystem that will lead to quality tourism. He explained that money would be allocated to various programmes, including those that groom traditional villages for tourism. Each village would receive 300 million rupiah in financial support, while funding will also be provided to the Council of Traditional Villages.

To optimise PWA collection, Koster has formed the PWA Monitoring and Implementation Team, with Putu Winastra, chairman of the Association of the Indonesian Tours and Travel Agencies Bali Chapter, standing as coordinator.

Speaking at a press conference at the recent Bali and Beyond Travel Fair 2025, Putu said his team would tackle three major issues: the lack of payment control, the lack of accurate, real-time data of tourist arrivals to Bali, and the need for transparency in the programmes funded by PWA.

He shared that the Bali government is discussing with the central government on having a third party entity to collect the tourism levy.

“We’ve recommended that the regional government form agreements with airport and immigration authorities (to facilitate) a system (to share) real-time data on arrivals to Bali, allowing us to monitor payments and apply sanctions on those who fail to pay,” he added.

He added that transparency in the use of the PWA would allow travellers to clearly see how their contributions are being utilised.

Frasers’ investment in Japan bears fruit; Yotel Tokyo Ginza opens

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Frasers Hospitality has completed its first ground-up investment and development project in Japan with the official opening of Yotel Tokyo Ginza.

Situated in the upscale shopping, dining and entertainment district of Ginza, yet in close proximity to the business areas of Shimbashi and Shiodome, the new hotel is the Yotel brand’s first property in the country. With 244 keys, it features a fitness centre, a robotic concierge, motorised “smart beds,” digital check-in and check-out facilities, and a bar-restaurant called Komyuniti that acts as a social hub and co-working space.

Yotel Tokyo Ginza opens this month, marks Frasers Hospitality’s first ground-up investment and development project in Japan

The property marked its official opening in June with a party for some 200 guests featuring a taiko drum performance, a kagami biraki (sake barrel breaking ceremony), a DJ party, and F&B that included signature drinks and “global bites”. Guests were given Yotel-branded passports and invited to inspect the rooms via a series of interactive experiences, including arcade games and hand massages, all under the theme of Yotel to the World: Non-Stop.

Eu Chin Fen, CEO of Frasers Hospitality, said the hotel’s opening underscores Frasers Hospitality’s “commitment to deepening our hospitality investments in existing markets while optimising our portfolio for sustained performance”, adding that the company’s collaboration with Yotel “is well-positioned to set a new benchmark in Japan”.

Jason Leong, chief investment officer at Frasers Hospitality, told TTG Asia that the development is the culmination of the right time, right location, and right brand.

“We’ve been looking at Japan for a very long time,” Leong said, noting that Tokyo and Osaka are among the key cities in Asia for the company.

Within those cities, Leong prioritises sites where properties could cater to business travellers as well as FITs because the combination is “what we’re good at” as a company.

“We’re always thinking about our Unique Selling Proposition because real estate is about getting the best cash flow,” he explained.

The site in Ginza presented an opportunity as the area is popular with international tourists as well as the local market, while also being close to offices and lots of F&B, he said. The next step was choosing an operator.

The company’s approach to investment is “brand-agnostic,” Leong explained, noting that Yotel was chosen from many international brands based on the business model: who will stay, what is the price point of the property, what are the site constraints such as height and footprint, and so on.

Yotel was chosen as the three-star lifestyle brand is capable of charging a four-star rate due to its offering of comfort, including well-appointed rooms that make best use of the space available, convenience and technology.

The partnership with Yotel in Japan builds on Frasers Hospitality’s inaugural acquisition of premium rental apartment assets in Japan in 2023. Situated in Namba, a commercial district in Osaka, the 124-unit property is a freehold asset acquired through a joint venture with Alyssa Partners.

While Frasers Hospitality would like to increase its foothold in Japan, Leong recognises that it is a competitive market and the opportunity has to be right.

The company has an expanding portfolio in North Asia, with almost 3,400 units in 16 properties across Japan, China and South Korea.

Amrit Mukhopadhyay moves to Ecko Hotels & Resorts

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Ecko Hotels & Resorts has appointed Amrit Mukhopadhyay as area general manager.

Amrit has over 18 years of extensive expertise in the hospitality sector, and has held key leadership positions such as head of department and hotel manager (unit head) at hospitality businesses including The Fern, Royal Orchid, and Clarks Inn.

Cheong Wa Dae adjusts visiting procedures

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Popular landmark, Cheong Wa Dae, also known as the Blue House, will return to its original function as the Presidential Office, prompting changes to the current visiting procedures starting July 2025.

Opened to the public in 2022, the attraction in Seoul conveys South Korean culture and history, and offers a peek into what was once the official office and residence for South Korean presidents from 1948 to 2022.

Tours of the Blue House will change as the building returns to its original function as the Presidential Office

The current online and on-site reservation system will remain in place until July 14.

However, the number of reservations and sightseeing route will be adjusted starting July 16.

Reservations for tours conducted between July 16 and 31 will be available from 10:00 on July 1 via the Cheong Wa Dae Foundation website.

From August 2025, tours will be temporarily suspended for security and facility inspection.

According to the Cheong Wa Dae Foundation, there are plans to resume the visiting programme once the president officially relocates to Cheong Wa Dae, but the exact date remains undetermined.

Well and good

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There has been plenty of talk about how growing global tensions will impact travel and tourism. As the organiser of an event that facilitates the advancement of luxury travel and tourism, how are you reading this situation? Would this high-yield segment be less vulnerable to economic dips?
Travel, as a famous travel journalist once said, is “the industry of human happiness”. We know from well-known luxury brands that their guests are increasingly turning to experiences rather than high-end products, and we have not seen this demand slowing down recently.

Our ILTM Latin America, which took place in May, is the largest yet, and ILTM Asia Pacific next week is set to also break records.

Of course, what is happening in the geopolitical world is creating a level of uncertainty across the world but in the long term, we do believe high-net-worth travellers might be less likely to change their travel plans.

We are also seeing some luxury travel brands emphasising sustainability and craftsmanship to broaden their appeal to a new wave of consumers, especially within famously welcoming destinations such as Italy and California.

Given Asia’s robust economic growth – a region where almost half of the world’s largest trade routes reside and which is a major contributor to global GDP – as well as strong intra-Asia trade and travel flows, would luxury travel and tourism in this region be more stable than the rest of the world?
The Asian luxury market is a complex landscape with growth in some areas and slowdown in others, particularly in China. While China’s luxury market is facing challenges such as decreased consumer confidence, South-east Asian markets are showing resilience and growth, particularly in Singapore, Thailand and Vietnam.

Additionally, as mentioned, the concept of luxury is evolving, with a greater emphasis on experiences, cultural engagement, and sustainability, particularly among younger generations, all of which bode well for luxury travel and tourism in the region.

Will you shed light on some interesting travel trends picked up by your latest Buzz vs. Reality report that will be unveiled at ILTM Asia Pacific from June 30 to July 3?
Wellness is no longer a luxury add-on; it’s a defining priority for affluent travellers across Asia-Pacific who are planning their trips, according to ILTM’s latest report in partnership with Aliant. People (77 per cent) now incorporate wellness routines into their daily lives, and 55 per cent say wellness services are essential when choosing a hotel.

The concept of wellness has evolved beyond spa days to include fitness, mental health, and personalised therapies, reflecting a broader shift towards purpose-driven, meaningful travel.

Trends like slow travel, long-distance train journeys, and ‘coolcationing’ highlight this move toward intentional experiences. “White Lotus effect” destinations, like Thailand, which boast deep-rooted holistic traditions and modern wellness offerings, are well-positioned to ride on the wellness wave.

Savvy destinations like Thailand and Singapore have upgraded their wellness tourism development, choosing to pursue science-backed wellness products and experiences. How do you see this next stage of wellness tourism development shaping luxury travel demand into Asia-Pacific?
Recent years have seen the travel industry evolve in different directions. Travelling with purpose and meaning has become a cornerstone for many wealthy travellers’ plans.

Many countries in Asia have a long history in holistic and tradition-based practices, but they too are embracing the modern. The detailed research we will reveal at ILTM Asia Pacific 2025 will include evidence that travellers increasingly want wellness experiences to be unique and personalised. From bespoke health assessments to innovative therapies, luxury travel is being redefined by this demand for customisation.

Will there be a wider array of wellness exhibitors at ILTM Asia Pacific 2025 as a result of this growing interest in wellness travel ideas?
ILTM events always profile a wide range of luxury travel experiences to meet the demands of travellers from across the specific regions.

ILTM Asia Pacific 2025 will be no exception, with brands that focus on wellness, including Waldorf Astoria Maldives Ithaafushi; Forestis Dolomites in Italy; The Dolder Grand in Zürich, Switzerland; Rissai Valley, a Ritz-Carlton Reserve in Sichuan, China; and RAKxa Integrative Wellness in Thailand. These standout properties represent the pinnacle of wellness tourism, offering transformative experiences that blend holistic healing, advanced therapies and exceptional hospitality.

Whether it’s the overwater serenity and Aqua Wellness Centre at Waldorf Astoria Maldives, the nature-powered health philosophy of Forestis Dolomites, or the medical-grade spa excellence at The Dolder Grand, these destinations redefine wellness at the highest level.

Rissai Valley offers spiritual immersion and Tibetan healing in a stunning mountain reserve, while RAKxa Integrative Wellness merges Eastern tradition with cutting-edge functional medicine delivering deeply personalised wellness journeys.

Together, these brands showcase how wellness has become an essential pillar of the luxury travel landscape.