TTG Asia
Asia/Singapore Tuesday, 17th March 2026
Page 816

Dream Cruises spotlights Singapore brands in upcoming collaborations

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Amadeus accelerates NDC adoption in APAC to help rebuild travel

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First flight from Hong Kong arrives in Phuket under Sandbox scheme

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The Thai resort island of Phuket has welcomed its first direct flight from Hong Kong under the Sandbox programme, with 134 passengers arriving at Phuket International Airport via Cathay Pacific flight CX771 on Tuesday (August 10).

The passengers landed to a dramatic water cannon greeting and warm welcome from the Airports of Thailand staff and Tourism Authority of Thailand (TAT) officials.

Cathay Pacific weekly service adds another source market for foreign arrivals to Phuket; Kata Beach in Phuket pictured

The weekly Cathay Pacific service which operates every Tuesday added Hong Kong to a number of points in Asia, Europe, and the Middle East from where major airlines have been flying direct to Phuket since the Phuket Sandbox programme began. This includes Thai Airways International from Copenhagen, Frankfurt, Paris, London, and Zurich; Singapore Airlines from Singapore; Etihad Airways from Abu Dhabi; Emirates from Dubai; Qatar Airways from Doha; and EL AL Israel Airlines from Tel Aviv.

Under the Phuket Sandbox programme, which signalled the beginning of Thailand’s tourism revitalisation with Phuket as the pilot destination, fully vaccinated foreign tourists can visit without the need to quarantine. However, tourists must stay at hotels certified with SHA Plus certification, which indicates that the hotel meets the Covid-19 safety standards, and also that at least 70 per cent of its workforce has been fully vaccinated.

From July 1 to August 10, the Phuket Sandbox has seen a total of 19,166 international arrivals. The first month of the programme recorded more than 14,055 arrivals, generating over 829 million baht (US$24.8 million) in revenue for the local economy.

TAT expects 100,000 foreign tourists will visit Phuket in 3Q2021 (July-September) and inject some 8.9 billion baht of revenue into the local economy.

New Anantara resort to land on Dubai’s World Islands

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Agoda pilots Vaxxed To Go campaign in Malaysia

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ASEANTA partners with Fusionex in launch of virtual platform to amplify business opportunities

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The ASEAN Tourism Association (ASEANTA) has signed an agreement with Malaysia-based analytics and big data company Fusionex to develop ASEANTA Travel Exchange (ATEX), a comprehensive virtual exhibition and engagement platform, to help facilitate an inclusive business environment and provide greater access to new markets.

By leveraging ATEX to pivot from physical to virtual during this pandemic, ASEANTA will be able to seamlessly improve accessibility, connection and engagement while removing the restrictions of time and space through virtual exhibitions, webinars, digital marketing campaigns, and more.

Eddy Krismeidi Soemawilaga, president of ASEANTA, said that the collaboration between ASEANTA and Fusionex will help “take tourism in the region to new levels and to firmly establish (South-east Asia) as one of the most viable and attractive tourism destinations in the world”.

Powered by Fusionex technologies, the platform is expected to go live in 4Q2021, offering a suite of innovative solutions to empower ASEANTA in organising virtual events while driving meaningful and measurable online interactions.

The platform offers an intelligent B2B matchmaking feature that connects local enterprises with global businesses, thereby expanding market reach.
Travel and tourism players can also leverage the platform’s global distribution system to conduct secure and uninterrupted business transactions.

In addition, the platform enables businesses to showcase their offerings via virtual booths, facilitate pitching sessions through livestreaming, provide real-time reporting capabilities as well as performance monitoring and measurement features. It will also allow enterprises to capitalise on AI-powered digital marketing tools to tailor personalised campaigns.

ATEX enables ASEANTA to not only create engaging online events but also generate vital business prospects and develop networking opportunities in a data-driven way.

Nigel Wong, secretary-general at ASEANTA, shared that the association will leverage the platform to organise virtual talks and seminars for its members, with attendees being able to interact with speakers. As well, there will be static travel-related content curated by ASEANTA in a variety of formats.

The ASEAN Tourism Forum (ATF) 2022 and its B2B Travex will be hosted by the Cambodian government in Sihanoukville from January 16-22.

Thong Rathasak, chairman of ASEAN National Tourism Organisations and director general for tourism development and international cooperation at Cambodia’s Ministry of Tourism, shared that the ATF 2022 might take on a hybrid format, but nothing is set in stone yet.

Wong shared that the ATEX would complement the B2B travel exchange component by providing industry players with an extended opportunity to continue leveraging the awareness generated about the ASEAN member countries through the ATF and other similar regional events online.

New Zealand eyes reopening borders to vaccinated travellers early 2022

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New hotels: Raffles Udaipur, Mercure Ambassador Jeju, and more

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India’s hotel industry on the mend

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Minor Hotels to debut in Bahrain with two new signings

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