TTG Asia
Asia/Singapore Wednesday, 24th December 2025
Page 66

Trunk names new international president

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Tokyo-based hospitality group Trunk has appointed Toni Hinterstoisser as president – international, as the brand enters a new phase of global expansion. He will lead strategic planning and business development.

Hinterstoisser brings more than 30 years of experience in the development, operations and management of luxury and lifestyle hotels across Europe, North America and Asia. He was most recently vice president – Asia at citizenM Hotels, where he oversaw operations across the Asia-Pacific region.

Holiday Inn Singapore Atrium welcomes new hotel manager

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Holiday Inn Singapore Atrium has appointed Mia Jaafar as its new hotel manager.

Jaafar has over 17 years of experience in hospitality, with leadership roles across Asia, including ANA InterContinental Tokyo, Holiday Inn Express Singapore Katong and InterContinental Singapore. She is recognised for her people-focused leadership, customer-centric approach and innovative mindset.

Her vision for Holiday Inn Singapore Atrium emphasises enhancing guest experiences and creating an inclusive environment for both leisure and business travellers.

Philippines pushes tourism recovery in Catanduanes with industry tour and CSR activities

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The Tourism Promotions Board (TPB) Philippines brought its latest tourism recovery initiative to Catanduanes from July 8 to 12, 2025, giving industry members a first-hand look at how community-based tourism efforts are helping the island province rebuild after last year’s severe storm.

The inspection tour, part of the TPB’s Destination Marketing Assistance for Tourism Recovery Program (DMATRP), combined site visits with corporate social responsibility (CSR) activities aimed at supporting local livelihoods and strengthening ties between tourism stakeholders and host communities.

Industry members took part in site visits and CSR activities supporting local tourism and livelihoods in Catanduanes

Located in the Bicol region, Catanduanes has long experienced the effects of typhoons due to its position within the typhoon belt. Once referred to as The Land of the Howling Winds, the province is now informally known as a “Happy Island”, a name picked up from remarks by visiting tourists.

The DMATRP was developed to support tourism recovery efforts, promote volunteerism, and build community resilience following Severe Tropical Storm Kristine, which hit the island in 2024. Catanduanes is the second location for this initiative, following an earlier tour in Batanes held from May 19 to 23, 2025.

Over five days, 14 TPB members visited communities and tourism sites across Catanduanes. Upon arrival in Virac, the delegates were received by governor Patrick Azanza and provincial government tourism officer Carmel B Garcia, followed by a courtesy visit to the Provincial Tourism Office and museum.

CSR activities included the handover of school materials and an art therapy session for students at Talisoy Elementary School, protective gear for Virac’s agricultural division involved in sea turtle conservation, tourism site signage, and uniforms for community tour guides. Environmental efforts included root crop planting at the community garden of Summit View Park, tree planting at Binurong Point, and mangrove planting at Batalay Mangrove Ecopark.

The tour also included visits to Tuwad Tuwadan Lagoon, Cagnipa Rolling Hills, Puraran Beach, Bato Church, and Maribina Falls, as well as island-hopping to Patag Islet, Poseidon’s Rock, and Turtle Island. Participants observed a demonstration of latik preparation, a traditional rice cake from the province.

TPB members also attended a networking dinner with 21 private sector stakeholders from Catanduanes to discuss business opportunities in support of local recovery. Maria Salee O Mora, assistant director of the Department of Tourism – Regional Office V, and Garcia presented updates and product offerings from the region.

Since 2015, TPB has carried out 40 CSR programmes nationwide, maintaining its commitment to supporting local economies through community-based tourism, a focus continued during the visit to Catanduanes.

“This programme has become an avenue for tourism stakeholders to join our collaborative efforts towards resilient, sustainable tourism recovery,” said Marge San Jose, chief of TPB domestic promotions’ industry relations and services division.

“Catanduanes, truly the ‘Happy Island’, embodies a spirit of remarkable resilience among its people. We want to support this province in showcasing their island’s unparalleled beauty along with the stories that define the Catandunganons,” added TPB COO Maria Margarita Montemayor Nograles.

Japan sees surge in summer outbound travel as demand climbs

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Japan’s travel trade is seeing increased sales of outbound trips this summer, with more consumers choosing to travel overseas compared to last year.

JTB Corp., the country’s largest travel agent, expects some 2.4 million people to travel abroad for at least one night between July 15 and August 31, equating to an increase of 21 per cent over the same period last year. Average traveller spend is estimated at 289,000 yen (US$1,961), six per cent more than in summer 2024.

More Japanese travellers are heading abroad this summer, with Europe, South Korea and Hawaii among the top destinations; Haneda airport, pictured

HIS Group, meanwhile, reports an 8.2 per cent rise in bookings year-on-year for overseas trips between July 19 and August 31, with an average cost increase per booking of seven per cent.

The trend is being driven by increased flight capacity, a stronger yen and larger-than-usual summer bonuses. Public and private sector campaigns to encourage overseas travel – such as gift certificates, discounted fares and subsidies for new passports – are also supporting outbound sales, according to agents.

Among this year’s summer destinations, Europe and South Korea are the most popular with JTB customers, each accounting for 17 per cent of bookings, followed by Taiwan and Southeast Asia at 14 per cent each. The company has also recorded a rise in bookings for Hawaii compared to the same period last year.

Similarly, HIS said Seoul, Taipei and Honolulu remain top choices for its clients this summer. However, strong growth has also been seen in emerging destinations such as Cairo, Shanghai and Barcelona.

Singapore Tourism Board, Grab to boost tourism and promote local business growth

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The Singapore Tourism Board (STB) and Grab, South-east Asia’s leading superapp, have partnered to improve visitor experiences and support Singapore’s tourism industry. Both organisations aim to attract more international visitors and increase tourism spending, while providing smoother travel experiences across the city.

The partnership focuses on strengthening Singapore’s position as a destination that offers value and easy travel. STB’s expertise in marketing and partnerships will be combined with Grab’s technology and data on dining and transport trends to help travellers explore Singapore more easily and get better value from their trips.

The collaboration aims to attract more international visitors and boost tourism revenue in Singapore

Sharing data insights will help both parties understand visitor behaviour and find better experiences for tourists. This supports STB’s Tourism 2040 plan to increase visitor numbers, improve Singapore’s appeal, and encourage quality tourism growth.

STB will connect Grab with tourism partners in Singapore to encourage closer cooperation. Using these insights and Grab’s marketing tools, they aim to increase visitor numbers and spending across the island, benefiting local businesses.

One key initiative is improving the Grab Travel Pass, which offers discounts on transport and services for international visitors. The pass simplifies travel planning and makes it easier to get around Singapore, helping both tourists and tourism partners.

The partnership will also support events in Singapore. Grab will work with STB and event organisers to improve event experiences using its transport, food, and payment services, which are popular with leisure and business travellers.

Food remains an important part of Singapore’s tourism appeal, from high-end restaurants to local hawker centres. In 2024, F&B contributed 14 per cent of tourism receipts, up 6.3 per cent from 2023 and 73 per cent above pre-pandemic levels – this shows how important food experiences are for visitors.

To help visitors find food options, Grab’s Dine-Out Discovery uses maps and reviews to highlight nearby places to eat, encouraging tourists to explore both central and neighbourhood areas.

This collaboration helps local businesses by making them easier to find for visitors. Grab’s platform features heritage hawker stalls, family-run eateries and smaller local outlets, helping attract visitors and boost sales at nearby shops. This spreads tourism spending beyond the city centre.

Singapore has seen strong tourism growth in 2025, with 8.33 million international visitors in the first six months and S$8.07 billion (US$5.95 billion) spent in the first quarter. As competition for tourists grows, partnerships like this aim to support steady growth by offering better experiences and sharing tourism benefits across communities.

Terrence Voon, executive director for Southeast Asia at STB, shared: “Visitors today seek good value and unforgettable experiences when they travel – and Singapore is a compact, yet exciting destination that delivers on both. Together with Grab, we hope to inspire more travellers to consider Singapore, and when they are here, to make every ride an adventure. Grab’s extensive reach and capabilities, coupled with STB’s destination know-how, will help us understand our customers better, while making it easier for them to discover more, and get the most out of every moment in Singapore.”

“One of Singapore’s greatest charms lies in the richness of its everyday experiences – from its distinctive neighbourhoods to the hawker centres and small eateries that define its culinary identity. Through our partnership with STB, we hope to help travellers uncover these authentic moments, showcasing Singapore’s heritage and encouraging deeper exploration of its diverse precincts. In doing so, we not only enrich the visitor experience but also support local businesses by connecting them with a broader international audience,” added Alejandro Osorio, managing director of Grab Singapore.

PATA picks Korea Tourism Organization’s Yeji Cho as 2025 rising star

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PATA has named Yeji Cho, assistant manager at the Korea Tourism Organization (KTO), as the Grand Winner of the 2025 PATA Face of the Future Award.

Cho has played a key role in strengthening KTO’s partnerships with organisations such as the UN World Tourism Organization and the Global Sustainable Tourism Council. She has contributed to expanding the PATA–KTO Internship Programme and helped secure Gyeongsangbuk-do Province as the host for the 2026 PATA Annual Summit. From 2021 to 2023, Cho led KTO’s Accessible Tourism Project, improving travel infrastructure and education for tourists with disabilities, which earned KTO the PATA Gold Award 2022 for Tourism for All.

PATA recognises four emerging leaders, naming KTO’s Yeji Cho as 2025 Face of the Future

As the 2025 Face of the Future, Cho will join the PATA Board representing youth and will participate as a panellist at the PATA Knowledge Forum 2025.

Three other professionals were recognised for their achievements: Poornaka Delpachitra of Intrepid Travel for Sustainability Initiatives; Bella Vongvisitsin of Hong Kong Metropolitan University for Strategic Management; and Nikhil Jeet of DDP Group for Leadership.

Cho shared: “Receiving this award is a meaningful milestone in my journey through tourism. I hope this award might inspire other young people to believe in their ability to create global impact. By sharing our stories and experiences, I believe we can shape a more inclusive and meaningful future through tourism.”

PATA CEO Noor Ahmad Hamid commented: “I sincerely congratulate Ms Yeji Cho on this well-deserved recognition. It reflects her dedication, skills, and achievements, qualities that will undoubtedly inspire other young professionals in our industry. Her contribution exemplifies the potential of the next generation of tourism leaders in the Asia-Pacific, and the innovative, determined, and resilient spirit they bring to shaping a new era for our sector.

“My commendations also extend to the other three recognised youths, all the nominees, and every young person working hard for our industry. Your efforts do not go unnoticed. You are the key to our future and the ones who will define it.”

Accor Plus to rebrand as ALL Accor+ Explorer across Asia-Pacific

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Accor Plus, a travel loyalty subscription programme in the Asia-Pacific region, will rebrand and transition all existing memberships to a new format under the ALL Accor+ Explorer subscription from October 1, 2025.

The updated subscription will include guaranteed ALL Accor Gold status or higher within Accor’s global loyalty programme, two complimentary nights per year, and wider global discounts. Existing members will automatically be upgraded to the ALL Accor+ Explorer membership.

The new ALL Accor+ Explorer offers expanded discounts and guaranteed loyalty status for members; Pullman New Delhi Aerocity India, pictured

The shift aligns with the broader growth of subscription models globally. ALL Accor+ Explorer will provide members with access to two free nights annually across Asia-Pacific, hotel stays at up to 50 per cent off under the Red Hot Rooms offer, and a 15 per cent discount off public rates at over 4,500 hotels worldwide under more than 30 hotel brands.

Dining discounts include 30 per cent off food and 15 per cent off drinks at more than 1,600 restaurants and 1,200 bars across the region. Members will also receive 30 Status Nights annually, securing ALL Accor Gold status, which includes benefits such as room upgrades, early check-in and late check-out, where available. Additional benefits include priority access to limited-time offers and member-only events.

Accor Plus stated that the upgraded membership benefits were informed by research conducted with more than 7,000 members and 200 hotels across 12 countries in October 2024. CEO Emilie Couton said the company reviewed data and feedback over the past 18 months to align the subscription with current member expectations.

The rebranded subscription will be integrated into the wider ALL Accor global loyalty platform, allowing members to use benefits while earning and redeeming ALL Accor Reward points and Status Nights through a single booking system and app.

In 2024, Accor Plus members stayed five times more nights than non-members, with more than 3.1 million room nights booked. They also redeemed over one billion reward points and accessed more than 2,300 exclusive offers.

ALL Accor+ Explorer will apply across more than 25 Accor hotel brands in Asia-Pacific, including Raffles, Fairmont, Sofitel, MGallery, Pullman, Swissôtel, Mövenpick, Novotel, Mercure, Tribe, ibis and others. It also offers a 15 per cent discount on stays at over 30 brands globally and includes ALL Accor Gold status or above.

All active Accor Plus members will be automatically upgraded from October 1. New members can subscribe at S$299 (US$222) per year.

Raffles Grand Hotel d’Angkor presents new contemporary art exhibition

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Raffles Grand Hotel d’Angkor, a 93-year-old hotel located near ancient Khmer archaeological sites in Cambodia, has opened a new art exhibition featuring works by two Cambodian contemporary painters.

The exhibition, titled Harmony, presents new paintings by Morn Chear and Nak Noy, both born and raised in Siem Reap. It opened last month and runs until September. The show was curated by Nat Di Maggio from Tribe Art Gallery.

The artworks can be seen in hotel’s public spaces or via private tours led by resident artists

The paintings depict birds, fish, elephants and other animals that represent Cambodia’s biodiversity. These creatures are also significant in Khmer culture, folklore and the livelihoods of people today. Against the backdrop of global environmental changes, the exhibition highlights the importance of shared responsibility in protecting natural heritage for future generations.

This exhibition is part of Raffles Grand Hotel d’Angkor’s ongoing art and cultural series. It follows an exhibition of works by Khmer painter Channy Chhoeun that opened in January.

The hotel originally opened in 1932 as a rest stop for archaeologists and explorers visiting the Angkor Wat area, which is now a UNESCO World Heritage site.

Last year, the hotel introduced ‘Curated Journeys’ to provide guests with cultural and historical experiences in Siem Reap. Its on-site Resort Programme presents local heritage and traditions.

For more information, visit Raffles Grand Hotel d’Angkor.

Allen Howden takes helm as GM of The Westin Yokohama

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The Westin Yokohama has appointed Allen Howden as general manager.

Howden brings more than 25 years of international hospitality experience across Asia, Europe, Africa and North America. A long-standing member of Marriott International, he has held senior commercial roles at properties including W Bangkok, Swissôtel in London and Bangkok, and The Cadogan in London.

He most recently served as general manager of The St Regis Singapore.

Originally from the UK, Howden is recognised in the industry for his leadership and commitment to service.

Novotel Sydney Cabramatta confirms key hires before November opening

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Novotel Sydney Cabramatta has made two key leadership appointments ahead of its planned opening in November: Sam Fakih as general manager, and Anthony Hoang as director of sales.

With more than 23 years of experience in the hospitality sector, Fakih previously held senior roles at IHG-branded properties, most recently serving as cluster general manager for Crowne Plaza Burwood and Holiday Inn & Suites Parramatta Marsden Street. His knowledge of the local market will support the hotel’s development in Western Sydney.

From left: Sam Fakih and Anthony Hoang

Hoang brings over 25 years of experience in hospitality sales and marketing, having held senior positions at InterContinental Sun Peninsula Resort, Holiday Inn Parramatta, Stamford Plaza Brisbane, Eastin Grand Hotel, Hanoi Hotel, Paddington Hotel Halong Bayview and Merperle Hotels & Resort. His background in revenue generation and partnership development will support the hotel as it prepares to open.