Sneaker Con will make its foray into South-east Asia with the first regional edition to be held in Singapore this April.
Well regarded among sneakerheads as the world’s premier sneaker and street culture show, Sneaker Con is a global event that has been held in more than 40 cities since its inception in 2009.
Sneaker Con SEA is expected to attract participants from around the region, and bridge the gap between regional and global brands and designers.
Alan Vinogradov, Sneaker Con cofounder, said in a press statement: “The first Sneaker Con SEA in Singapore is going to be the beginning of a South-east Asian journey for us and the community out there. We are going to bring influencers, creators and most importantly the sneaker community together for this special occasion, and it’s going to be wild.”
Held by Sneaker Con and O4X, the two-day event also benefits from Singapore Tourism Board’s (STB) support.
Ashlynn Loo, STB’s director for attractions, entertainment & tourism concept development, said: “Events like these add to Singapore’s tourism offerings, and boost our position as a vibrant and attractive lifestyle destination. The convention also complements our existing suite of experiences for street culture lovers, which we hope visitors will also get to explore when they come to Singapore for this event.”
Highlights of Sneaker Con SEA include trademark events such as Marketplace, where over 200 international and local renowned brands and collaborations are showcased; Trading Pit, said to be the backbone of every Sneaker Con and where event attendees will buy, sell or trade their favourite kicks and network with fellow sneakerheads; and Ballin’ and Sk8ing, where basketball, football and skateboarding activities will be conducted.
The ticketed event will be held at Singapore Expo, Hall 5 from April 1 to 2.
Also new is chef Ashley Breneman, who began her career studying at Le Cordon Bleu culinary institute and has worked for numerous celebrity chefs, including Gordon Ramsay on the hit show MasterChef. She is now the executive chef at Certified Angus Beef. She will be on the July 9 sailing aboard Norwegian Encore to Alaska.
Scoot will begin resuming services to and from China, and will be ramping up flight frequencies across its network to destinations such as Australia, Greece, Indonesia, Japan and Malaysia.
Scoot will progressively increase its total flights to China from 14-times weekly to 26-times weekly by stepping up flight frequencies to seven of its existing points – Fuzhou, Guangzhou, Hangzhou, Nanjing, Qingdao, Tianjin and Zhengzhou.
In April, flights to Haikou, Ningbo and Xi’an will resume, bringing the total number of weekly flights to China to 42-times weekly. Services to Nanning and Shenyang will restart in May, totalling 57-times weekly flights to China by the end of June.
For other destinations, flight frequencies to Athens will increase from two-times to four-times weekly and from 10-times to 12-times weekly for Perth.
Services to Sapporo via Taipei will also increase from three-times to four-times weekly and flight frequencies to Tokyo via Taipei will now be 12-times weekly. The airline will fly to Langkawi seven-times weekly and to Manado four-times weekly.
Scoot services to the Gold Coast will be suspended after July 17 – customers with existing bookings will be notified of their options.