Brought to you by PARKROYAL on Beach Road
Strategically located in the culturally rich precinct of Kampong Gelam, PARKROYAL on Beach Road began life in 1971 and continues to stand out today with its distinctive city fringe address that offers close proximity to a mixture of vibrant cultures which provide unique and authentic experiences for guests.
While staying at the hospitality landmark, travellers can explore the diverse facets of Singapore, all within walking distance with the eclectic mix of cultural, heritage and lifestyle offerings available at Kampong Gelam.
Venturing into the captivating cultural locales allows tourists a glimpse into the heritage intricacies of the Arabic, Indian, Malay, Western, and Chinese communities – whether they choose to shop at a speciality boutique or visit a religious place of worship.
Within the hotel premises, the corridor walls on the Club floors also spotlight eye-catching artwork by local artists, with more creative pieces displayed in the PARKROYAL Club Deluxe and PARKROYAL Club Premier Rooms.
Indulge in authentic Asian fare
The 346-key property prides itself on its wide array of culinary delights served at the hotel’s delectable mix of F&B options.
For guests keen to sample Singapore’s foodscape, the all-day halal-certified kitchen, Ginger, helmed by executive chef Vincent Aw, celebrates the rich flavours and heritage of the city-state’s culinary fare from chilli crabs to Hainanese chicken rice.
The hotel also houses Singapore’s pioneering Sichuan restaurant, Si Chuan Dou Hua Restaurant, famed for its exquisite Sichuan and Cantonese cuisine. The connecting Tian Fu Tea Room, which carries a selection of over 30 types of premium Chinese teas, provides the ideal prelude or end note to a hearty meal.
The 1920s-inspired cocktail bar, Club 5, introduces guests to an interesting variety of concoctions, drawing inspiration from the unique flavours and spices of Kampong Gelam.
Showcasing sustainable hospitality
At the forefront of sustainability, PARKROYAL on Beach Road is the first hotel in the Pan Pacific Hotels Group to take on a pilot Food Digester Al project to ensure food waste is processed properly.
The hotel also launched green initiatives such as “Food for Second Life” to educate both guests and staff on proper disposal and on reducing food waste. Currently, plastic straws, cutlery and takeaway boxes have been replaced with sustainable alternatives.
This year, the hotel is recreating the chiller plant system in all F&B outlets to further reduce its carbon footprint.
Solar panels have been installed to harness green energy and as part of a future energy-saving project, all guestrooms will be converted to smart rooms.
Hotel guests are also encouraged to go green by opting for alternate days of housekeeping to reduce water and energy wastage.
Presently, about 1.6 million single-use plastic packaging is reduced every year by replacing in-room amenities with sustainable materials.
Instead of utilising plastic bottles, premium filtered water taps and water dispensers are now available in all rooms and meeting rooms respectively.
Sustainable MICE packages have also been introduced to help meetings and events become more eco-friendly as part of the hotel’s commitment to sustainable hospitality.
Kung Teong Wah, general manager, said: “Our brand continues to thrive and retain popularity because we remain dedicated to delivering exceptional hospitality experiences. By consistently exceeding expectations and embracing innovation, we create a sense of trust and loyalty that keeps our guests returning. Together, we shape the future of hospitality and redefine what it means to be a trusted brand.”
Check out insider’s recommendations on exploring the hotel’s surrounding highlights here.
Find out why PARKROYAL on Beach Road appeals to both leisure and business travellers alike here.
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Muslim travellers looking to visit Muslim heritage sites and hidden gems as well as experience the culture and lifestyle of local Muslims are seeing renewed interest post-lockdown.
This observation was shared by panellists speaking in a forum titled, The Future of Muslim Travel: Are Destinations Engaging Enough on the second day of the Halal in Travel Global Summit.
Riyanto Sofyan, chairman, Sofyan Corporation in Indonesia, shared that community-based tourism products in Indonesia, such as homestays, have become increasingly popular with longhaul Muslim travellers, particularly those from the US and the UK, who wish to experience the Islamic way of life in Indonesian villages.
He noted that social media and digital marketing have helped to convey such experiences to longhaul markets. Previously, these experiences were traditionally more popular among Muslim travellers from Singapore and Malaysia.
Lee Jian Xuan, area director, Malaysia, Thailand and Brunei at Singapore Tourism Board, said Muslim travellers from Malaysia and Brunei are keen to learn about Malay history and heritage in Singapore, which is easily accessible by visiting Kampong Glam and the Malay Heritage Centre, as well as the Peranakan Museum on Armenian Street.
Abdul Maalik Tailor, CEO of Halal Tourism Britain, which specialises in halal travel and Muslim heritage of Britain, shared that Muslim visitors to the UK show interest in learning more about Muslim culture and visiting Muslim heritage sites outside of London. He added that some Muslim visitors would combine visiting the UK and France into one trip, with the focus on trips to Muslim heritage sites.
Despite the renewed interest, the panellists agree that the basics of Muslim travel, such as prayer facilities and the ease of access to halal and Muslim-friendly food, are still paramount in attracting the Muslim traveller.