Technology is proving to be a key factor in offering sustainable travel options in response to growing customer demand.
At the Arabian Travel Market this week, Booking.com’s vice president and managing director, EMEA, Carlo Olejniczak, said a survey released on May 1 that quizzed 34,000 travellers found that 76 per cent want to travel more sustainably in the next 12 months.

“We need to help them find more sustainable travel,” said Olejniczak, adding that their booking partners want to embrace sustainability, and while some are fully certified, others are not and do not know where to start.
Due to this growth in demand, many travel platforms have upgraded their online search facilities to add elements like the carbon impact of a trip – last year, Travelport started including carbon emission data in its API, which shows up in search results.
“Giving them the options to be able to select the right itinerary is challenging,” noted Tom Kershaw, chief product and technology officer at Travelport. “76 per cent of consumers say they want more sustainable flights and then book the cheapest and shortest flight. How can we turn that desire into an action?”
Andrea Prazakova, senior vice president of Mastercard EMEA, said the credit card issuer recently utilised technology to give customers the option to see what the carbon footprint of their trip is upon payment. This includes flights, accommodation and restaurants.
They then have the option to offset their carbon footprint with Mastercard partners across the world. She added that sustainability goes beyond the environment and includes social elements, and that such information needs to be supplied to travellers to aid their decision.
“Perhaps a consumer wants to stay in a hotel that is run by women – we need to inform them of these elements as well in their search,” she explained, adding that all this can be “achieved through strong collaboration”.
















Currently the executive vice president for customer experience, marketing & investment facilitation group at the Economic Development Board (EDB), Ow played a key role in transforming the organisation’s B2B sales and marketing model.










Silversea Cruises will enter travel advisors into a weekly lucky draw when they make a new confirmed booking on any expedition cruise during the months of May and June, as part of a new incentive for its Travel Partner Appreciation Month.
One winner will be selected for each week in May and June, with a gift card up for grabs.
Massimo Brancaleoni, Silversea’s senior vice president of global sales, said: “Travel Partner Appreciation Month is a special time for us to show our appreciation and reward our travel advisor partners for their loyalty and efforts.
“Although it kicks off in May, our incentives continue through June, marking our continuous appreciation for our travel partners and the important role they have played in our success for nearly three decades. This appreciation campaign focuses on our expedition cruises, which provide clients with uniquely immersive travel experiences that can lead to repeat business and, due to the higher per diem fares of our expedition voyages, enable travel advisors to earn more in commission.”
Concurrent with Travel Partner Appreciation Month, Silversea is offering exceptional value to travel advisors’ clients with its limited-time Suite Upgrades promotion for new bookings made by May 31, 2023. Available with door-to-door all-Inclusive fares on select voyages departing before May 31, 2024, the offer provides up to a two-category suite upgrade on select voyages, for selected suite categories, as well as a US$1,000 (or US$500 per person, limited to two guests per suite) shipboard credit per suite.
Furthermore, travel advisors have more opportunities to earn when they book Silversea cruises now. An extra one per cent commission is given out with all expedition cruise bookings and bookings from new-to-brand guests and those who book for a second time with Silversea through the same agency.