TTG Asia
Asia/Singapore Monday, 15th December 2025
Page 472

Rebuilding balance in tourism

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How did the idea for Song Saa Private Island come about and what were your priorities?
When I first visited the Koh Rong archipelago in 2006, the twin islands were in a state of decline. The waters were over-fished, the forest on one of the two islands had been cut down, the land was covered in rubbish and the reef system surrounding the islands were marred with litter and black sludge from fishing boats.

There was immediately a deep sense of commitment to start picking up the rubbish and work with nearby communities to regenerate the environmental ecosystems. With overwhelming support from communities, we set up Cambodia’s first marine protected area. Within the first 18 months, we saw fish stocks start to come back, with regular sightings of baby barracudas, seahorses and spotted sting rays.

We were able to formalise Cambodia’s first protected marine reserve, Koh Ouen Marine Reserve, in 2007. We were then granted a lease over the twin islands and surrounding reef system with the commitment to invest and protect. In 2012, we built on our conservation efforts to develop Song Saa Private Island resort. In 2013, we launched Song Saa Foundation to continue the extensive conservation efforts and community development initiatives, while promoting responsible tourism.

How important is sustainability in tourism?
The dictionary definition is “fulfilling the needs of current generations without compromising the needs of future generations, while ensuring a balance between economic growth, environmental care and social well-being”. However, in tourism, we are sadly way past this. We are in a state of crisis in terms of any kind of global balance. As an industry, we need to be striving for positive impact in and around the areas where we are travelling to, or where our properties are based.

While I truly believe tourism can be a powerful force for good, there needs to be a seismic shift in the industry’s mindset to become collectively aware of, and therefore accountable for, the invisible burden of tourism. Not just the untold impact on the environment, but also on local communities – their heritage and culture. As hoteliers and developers, we need to be working with local governments and ask how we can support them.

How do you embrace regenerative travel?
Regenerative travel is more than just selecting a property that is protecting the natural environment and banning single-use plastic. To be a regenerative traveller, it is equally important to look at the property’s relationship to its surroundings and communities. However, we also need to look beyond the walls of the hotel and look at where this property exists within its community and how travellers should show up in these communities when exploring. Whether it’s an ancient temple, pagoda or local restaurant, how we dress and interact is important to help preserve local culture and its heritage.

How do you involve local communities in your projects?
I’ve always seen our role to serve the communities in which we work and live. Our commitment to ensuring the well-being of the Song Saa team and surrounding community is equal to that of our guests.

For example, Song Saa Foundation strives to serve the community through a range of initiatives, including medical missions, environmental educational programmes and organic farming support. Some projects are designed for the local community as the end user, such as our Library of Hope, a partnership with Room to Read to increase literacy rates of children in the archipelago.

Other projects are designed to include the local community in the process, such as our Solid Waste Management project, a collaborative effort with the local community to design a management system, including educational workshops, a waste management station and a waste collection team.

What is your latest project, The Song Saa Reserve in Siem Reap?
We are currently developing Song Saa Reserve, an extensive 200-plus hectare mixed-use eco-park, setting a foundation for hotels, villas, conservation initiatives and hospitality training centres – all powered by renewable energy. The project entails a strong commitment to the regeneration, restoration and resilience of the project site and its surrounds.

This includes a commitment to rewilding indigenous fauna and flora, the restoration of rainforest and wetland communities, the conservation of Khmer heritage and the sustained improvement of local livelihoods. This is all while partnering with the world’s best developers, hotel companies, designers, technologists, conservationists and thought leaders to create a pioneering destination for residents and tourists to immerse in Cambodia’s cultural heritage, natural beauty and personal charm.

Asian Development Bank publishes landscape study on SE-Asia aviation industry

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A new report published by the Asian Development Bank has taken a wide view of South-east Asia’s aviation market, tracking its development prior to the pandemic, assessing the impact of the first two years of the pandemic, and looking deeply into the post-pandemic period to offer various recovery scenarios as well as numerous recovery strategies.

Titled Landscape Study on Southeast Asia’s Aviation Industry: COVID-19 Impact and Post-Pandemic Strategy, the report states that the region, as it emerges from the pandemic, faces a short-term future that is somewhat different from 2019.

The report follows the development of South-east Asia’s aviation market before, during and after the pandemic

Chinese airlines are temporarily absent which allows a higher share of traffic to be gained on some routes. Airlines from the Middle East and Türkiye have continued to respond actively to opportunities. It thus assess market opportunities with a renewed focus on intra-South-east Asian traffic and the large and growing India market emerging as areas where the regional aviation industry should concentrate.

The study also addresses infrastructure issues in depth, particularly of capacity shortages around the region’s major and secondary airports and likely delays in new infrastructure; and new technology adoption that enable regional airports to operate more efficiently.

The report states that South-east Asian aviation has been remarkably resilient in the face of a pandemic, which stretched the industry far more than any conceivable financial modelling scenario would have taken it. Companies and governments have innovated and been flexible in their responses. Many taboos were broken out of necessity, and lessons learnt during the pandemic will have a long-term effect on shaping the industry.

The full report can be downloaded for free, while a paperback version is available for sale at US$33.

Intercontinental Maldives launches brand new manta experience

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The InterContinental Maldives Maamunagau Resort celebrates World Ocean Day 2023 on June 8 with the launch of The Manta Ray Experience, featuring a range of fun and educational experiences for kids and adults alike.

The Manta Ray Experience package is priced from US$1,515 per night for stays in June and comprises accommodation in an Overwater Pool Villa, daily breakfast and dinner, seaplane transfers for two, introduction to Manta Rays Talk, Manta Ray Snorkelling Excursion with the Manta Trust team, Name a Manta, the Maldives Manta Talk with the Manta Trust team, Manta Research Highlights workshop, plus a gift from Manta Trust.

Get up close with manta rays with InterContinental Maldives Maamunagau Resort’s latest Manta Ray Experience

In addition, if guests spot any unidentified manta during the excursion, they can name it and receive updates on its whereabouts whenever sighted by the Manta Trust team.

For more information, visit InterContinental Maldives.

Centara Grand Mirage Beach Resort Pattaya appoints new GM

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Chaiphun Thongsuthumas has been named the general manager of Centara Grand Mirage Beach Resort Pattaya.

He has been with Centara Hotels & Resorts since 1984, and has held the position of general manager at several properties throughout the country.

Prior to transferring to Centara Grand Mirage Beach Resort Pattaya, he was area general manager overseeing four resorts – Centra by Centara Maris Resort Jomtien, Centara Q Resort Rayong, Centara Chaan Talay Resort & Villas Trat, and Centara Koh Chang Tropicana Resort.

The Hotel Britomart names Jamie Swan as head of sales

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Jamie Swan is the new head of sales of The Hotel Britomart, and will lead the hotel’s business development focus, with responsibility for all market segments across accommodation as well as the continued growth of the hotels extensive meeting and events offerings.

She has a rich background of over 15 years in the aviation, travel and tourism industries in New Zealand and Australia.

Prior to joining The Hotel Britomart, Swan was client value manager with Corporate Travel Management in Auckland, New Zealand.

New hotels: Mercure Miri City Centre, M Social Suzhou and more

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Mercure Miri City Centre

Mercure Miri City Centre, Malaysia
Mercure Miri City Centre is a 172-key hotel just a 10 minutes’ drive from Miri Airport.

The hotel is the gateway to ecological attractions like Gunung Mulu National Park and the Niah Caves, Miri – the second largest city in the state of Sarawak, and is surrounded by local attractions, government offices, shopping malls and a heritage centre.

Onsite facilities comprise restaurants and bars, a rooftop infinity pool, fitness centre, a co-working space, and meeting venues.

M Social Suzhou

M Social Suzhou, China
M Social Suzhou is a luxury lifestyle hotel featuring views of Jinji Lake and the Eastern Gate of Suzhou in all 294 rooms.

The hotel has three restaurants and bars, a 728m² ballroom, fitness centre, swimming pool and spa.

Located in the heart of Hong Leong City Center in the central part of Suzhou Industrial Park, the property is adjacent to Times Square, Jiu Guang Department Store, Eslite Spectrum, Ferris Wheel Park and other shopping and commercial centres, and is a short walk away from the Suzhou International Expo Center and Suzhou Culture and Arts Centre.

JW Marriott Hotel Xi’an

JW Marriott Hotel Xi’an, China
JW Marriott Hotel Xi’an boasts 333 guestrooms, and includes facilities such as the JW Executive Lounge, two restaurants and a lounge, spa, fitness centre, indoor infinity heated swimming pool, and event venues.

Situated in the central business district of the Xi’an Economic and Technological Development Zone, the property is nearby attractions such as the Daming Palace National Heritage Park and the Ancient City Wall.

The Xi’an North Railway Station and Xi’an Xianyang International Airport are both approximately a thirty-minute or less drive away.

The Outback Hotel and Lodge

The Outback Hotel and Lodge, Australia
The Outback Hotel and Lodge at Ayers Rock Resort has recently reopened after undergoing refurbishment.

Previously known as the Outback Pioneer Hotel, its 125 guestrooms have been enhanced with new ensuite bathrooms, air-conditioning, walk-in rain showers and new bedding configurations. The 46-room Outback Lodge now features Family Lodge Rooms along with a variety of dormitory rooms and configurations for travellers on a budget.

On the property are dining options and a swimming pool. Guests enjoy free indigenous activities, return Ayers Rock Airport transfers and use of the complimentary Ayers Rock Resort shuttle bus service.

Japan welcomes visitors to experience the remote island life

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Some of Japan’s most remote and uninhabited islands are now open to overnight international visitors seeking a “survival experience.”

The project, run by Tokyo-based company and travel agency Job Live Co., aims to tap into post-lockdown demand for travel that has a greater focus on sustainability, wellness and adventure, while providing deeper encounters with nature.

Named Mujinto (literally uninhabited island), the initiative will also promote rural travel to inbound tourists, a hot theme for Japan’s travel agents this year.

Islands in the Seto Inland Sea pictured

Individuals and social or corporate groups will be able to stay overnight on six islands that are part of the prefectures of Wakayama (southern Kansai), Okayama (on the Seto Inland Sea) and Nagasaki (eastern Kyushu).

As part of the survival experience, participants are provided the bare minimum of support including pick up and drop off from the nearest port as well as tents and cooking equipment. They are required to bring their own food, drinking water, first aid kit and other items they deem necessary for staying on the island.

Each island offers different features – from white sand beaches and lighthouses to historic shrines and remnants of sites used during World War II. Many islands are home to plentiful fish and seafood stocks, providing excellent conditions for fishing, and offer views of pristine nature during the day and starry skies at night.

Nagasaki Prefecture’s Tsumagashima, for example, has excellent access from Hakata Port and is available year-round for fout to 20 people from 19,800 yen (US$146), while Wakayama Prefecture’s Okinoshima, which can be accessed from Kada Port, can accept seven to 25 people from March to November, with prices starting at 22,000 yen.

The uninhabited island experiences are intended “to provide opportunities for participants to learn about life and enjoy moments that involve things of interest to them and create joy”, according to a statement by Job Live Co..

Malaysia woos the Middle East in spite of high airfares

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High airfares are expected to impact Middle East arrivals to Malaysia during this coming summer travel season, starting mid-June and lasting for three months.‌

As travellers from Saudi Arabia, Malaysia’s main Middle East market, usually travel with extended families, Ally Bhoonee, executive director, World Avenues, said high airfares could be a deterrent.

Enquiries in Cameron Highlands (pictured) are on the rise

As travellers from the Middle East tend to book their holidays at the last minute, Bhoonee finds it still too early to gauge business health. However, he is optimistic that strong interest in the destination remains, and the trick is to lure this segment with city, beach and theme parks as these have proven popular with the Middle East market.

Arokia Das Anthony, executive director, The Essence of Asia Tours and Travel, also admitted that high airfares would impact arrivals this year. However, the summer season could still prosper on the back of high-end Middle Eastern travellers, he opined. Enquiries from Middle Eastern outbound agents during his participation at the recent Arabian Travel Mart (ATM) were mostly for private villas, luxury cars and all-inclusive packages. There were also more enquiries for Cameron Highlands and Sabah.

While Universal Holidays’ CEO Zahira Tahir said her company received many enquiries for incentives from the UAE and Saudi Arabia for 3Q2023 and 4Q2023, she acknowledged that “high airfares will affect materialisation rate”.

In its efforts to promote Malaysia to the Middle East market, Tourism Malaysia led a sales mission to Manama in Bahrain and Kuwait City in Kuwait, post-ATM. The sales mission, held from May 7 to 9, was aimed at strengthening Malaysia’s presence in the market, promote Malaysia as a preferred holiday destination to tourists from Gulf Cooperation Council nations, and to update the travel trade industry about new tourism products, packages, and attractions.

Activities included meetings with Gulf Air, Kuwait Airways and top outbound travel agents from Bahrain and Kuwait.

Air New Zealand invests heavily in hardware, expands capacity

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Marriott International to reduce carbon footprint in Bali

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