CBRE’s latest Asia Pacific Hotels & Hospitality Performance & Outlook report provides a comprehensive analysis of hotel performance and investment trends across the region, highlighting the factors shaping recovery and growth.
The report examines tourism demand, emerging travel trends, and investment activity, offering insights into how the Asia-Pacific hospitality sector is positioning itself as a future global tourism hub.
Tourism demand and hotel performance in Asia-Pacific are beginning to stabilise, though pockets of growth remain. Tourism is increasing, with travellers influenced by macroeconomic factors and social media trends. Understanding these trends, including changes in foreign exchange rates and travel planning via social media, will be critical to capturing future demand.
Hotel investment in the region remains robust, particularly in liquid markets such as Japan, South Korea, Australia and Singapore. Year-to-date investment volumes in Asia-Pacific reached US$12.1 billion as of August 2025 and are on track to approach the previous record of US$16.3 billion set in 2024. Japan, Australia and South Korea continue to drive investment, while co-living developments are accelerating in markets including South Korea, Singapore, Australia and Hong Kong, as investors seek flexible living solutions in tight residential markets.
Hotel performance continues to improve, though hoteliers are advised to adopt revenue management strategies such as demand-based pricing, hyper-personalisation and loyalty programme growth. Supply is expected to remain constrained due to high construction costs, but conversions and rebranding will continue to provide opportunities.
The full report is available here.
Yoshida joined JNTO headquarters in 2016, where he was responsible for digital marketing, before serving as executive director at JNTO Hanoi Office.
