Thailand’s MICE market is set for growth as the Tourism Authority of Thailand (TAT) and Thailand Convention and Exhibition Bureau (TCEB) Thailand Power Up campaign offers new support and incentives for longhaul and shorthaul meeting and incentive travel organisers between October 2025 and July 2026.

As part of the initiative, TCEB and TAT will co-host inVOYAGE Global 2026 and a series of international roadshows, promoting the incentive travel market, strengthening the Thai MICE ecosystem and positioning Thailand as a leading MICE destination. The collaboration is expected to attract 65,000 travellers and generate approximately 4.29 billion baht (US$132 million) in revenue.

The campaign was announced at a joint press conference welcoming the Amway Leadership Seminar – Bangkok, which will bring over 10,000 Chinese delegates to Bangkok between March and April 2026.

To qualify for support, events must host at least 100 participants from longhaul markets or 200 from shorthaul markets, with a minimum four-night stay, and be held at venues registered under Thai law or meeting the Thailand MICE Venue Standard – requests must be submitted at least 30 days before the event.

Support includes financial assistance and non-financial benefits such as souvenirs, MICE Premium Lane Service at airports, coordination with government agencies, performances and Thai-style hospitality.

inVOYAGE Global 2026, from April 17 to 20, 2026 at The Peninsula Bangkok, will bring together 200 to 300 senior MICE professionals from key markets. TCEB and TAT will also host international roadshows in China, Taiwan, South Korea, Germany, the UK, CIS and Kazakhstan to connect buyers with Thai MICE operators and strengthen Thailand’s position in the luxury incentive sector.

Supawan Teerarat, president of TCEB, said: “Collaboration with TAT is one key strategy for TCEB in engaging related bodies within the travel industry to strengthen Thailand’s MICE ecosystem and to enable offerings for maximisation. We aim to ensure the success of events in Thailand with measurable Return on Investment (ROI) and Return on Experience (ROX), delivering tangible business outcomes as well as exceptional participant experiences. This powerful partnership not only supports events but also shapes a sustainable and globally competitive MICE ecosystem for Thailand, backed by world-class infrastructure and services, while fostering business and investment connections and opportunities and boosting the national economy.”

He added: “The joint effort between TCEB and TAT is a powerful move to strategically attract premium MICE groups. This collaboration will significantly elevate the marketing and branding of Thailand on the global stage, ultimately leading to greater credibility in bidding for events and winning the trust of international visitors and event organisers.”