Tourism Malaysia Singapore recently hosted the Malaysia Familiarisation Programme for Singapore’s media representatives and key opinion leaders from May 6 to 11.
In collaboration with AirAsia, Penang Global Tourism, Langkawi Development Authority, Tropical Charters Sunset Cruise, Pelangi Beach Resort and Spa, and Dream Forest Langkawi, this initiative aimed to showcase Malaysia’s unique appeal as a premier tourist destination, further enhancing its positive image among Singaporean travellers. It enabled participants to explore unique tourism offerings of Penang and Langkawi, emphasising the concept of dual-city holidays in Malaysia.

Participants, representing magazines, newspapers, and online platforms, enjoyed luxurious accommodations at The George Penang, explored the Kubang Badak Biogeotrail, and immersed themselves in the magical adventure of Dream Forest Langkawi.
The programme gave participants a first-hand insight into the cultural experiences awaiting visitors, such as batik painting at Atma Alam Batik Art Village in Langkawi and visits to iconic attractions like The Habitat Penang Hill and Escape Penang.
Manoharan Periasamy, director general of Tourism Malaysia, expressed optimism about the programme’s impact in boosting arrivals and promoting Malaysia as a preferred tourist destination for Singaporean travellers, capitalising on the strong cultural and historical connections between the two nations, in gearing up for Visit Malaysia 2026.




























Emirates has reaffirmed its strategic cooperation with Tourism Seychelles and the Sri Lanka Tourism Promotion Bureau, and has forged a new partnership with the Hong Kong Tourism Board, to boost tourism to these destinations.
The airline signed a Memorandum of Understanding (MoU) with Tourism Seychelles to support travel agents and tour operators in their efforts to promote Seychelles as a leisure destination. This includes the development of special holiday packages among other incentives, marketing support and familiarisation trips.
Emirates also reaffirmed its long-standing commitment to promoting tourism to Sri Lanka. Now in its 38th year of operating in Sri Lanka, Emirates will continue efforts to support the island nation’s tourism by developing special packages and familiarisation trips from key feeder markets.
As part of its wider efforts to support the Indian Ocean nation, Emirates will also engage closely with travel agents and tour operators in key strategic markets to help showcase the destination’s offerings to customers across its global network.
With the Hong Kong Tourism Board, Emirates aims to boost inbound tourism into Hong Kong from key target markets in the Middle East and Europe. The MoU with HKTB will see various joint activities including familiarisation trips, a comprehensive promotional plan, and targeted advertising campaigns.