A huge barrier to block views of Mount Fuji will be installed at a popular photo spot by Japanese authorities as a last resort, a decision brought about by crowds of badly-behaved foreign tourists who disobeyed rules and left litter behind.
An official from Fujikawaguchiko town said that a mesh net of about 2.4 metres high and 20 metres long will be constructed next week.
While the famous mountain can be photographed from many spots in Fujikawaguchiko, this viewpoint is particularly popular on social media because Mount Fuji appears behind a Lawson store, which are ubiquitous in Japan. This attracts tourists who overcrowd a stretch of pavement next to the convenience store, and ignore traffic signs and repeated warnings from security guards.
The official shared that the current plan was for the screen to stay up until the situation improves.
This barrier at Mount Fuji is the latest direct action in Japan against overtourism after residents of Kyoto’s geisha district banned visitors from small private alleys this year due to tourists who harassed the city’s geishas and took photographs of them without permission.
In addition, Japan has announced a series of new measures that will take effect from 2024 for the safety of Mount Fuji hikers, such as charging a fee of 2,000 yen (US$13), which will go towards supporting Mount Fuji’s conservation efforts. Night-time climbers will also be required to make reservations at mountain huts for their ascent.
A veteran global hotel executive with deep experience in Hong Kong, Girard has an extensive hospitality career, including over three decades in leadership positions at Hong Kong hotels, most recently as area general manager and vice president of development at Regal Hotels International where he managed the 1,200-room Regal Airport Hotel.
Malaysia’s tourism industry is poised for a remarkable rebound, with projections indicating a surpassing of pre-pandemic levels from 2019 and a promising trajectory for future growth, bolstered by strategic collaborations and partnerships within the airline sector.
Malaysia welcomed 20.1 million international tourists in 2023, generating a substantial revenue of 71.3 billion ringgit (US$14.9 billion). Although this achievement exceeded the Ministry of Tourism, Arts and Culture’s target of 16.1 million arrivals, it notably fell short of the robust figures seen in 2019, where 26.1 million international tourists contributed 86.1 billion ringgit to the country’s economy.
Addressing the APG Network Annual General Meeting 2024, deputy tourism, arts and culture minister Khairul Firdaus Akbar Khan articulated the government’s ambitious aspirations, setting a target of 27.3 million tourists and aiming for 102.7 billion ringgit in tourist expenditure for 2024.
He stressed the ongoing promotional initiatives and events, particularly highlighting the state-focused campaigns in Melaka, Kelantan, Perak, and Perlis. Expressing optimism, he underscored Malaysia’s commitment to surpassing pre-pandemic benchmarks, aligning with the United Nations Sustainable Development Goals.
Looking ahead, the government has set its sights even higher, with a tourism target of 31.4 million visitors and revenue of 125.5 billion ringgit slated for 2025. For Visit Malaysia 2026, an ambitious goal of attracting 35.6 million tourists is established, with an anticipated tourism revenue of 147.1 billion ringgit.
During his presentation at the event, Shahrin Mokhtar, director, strategic planning at Tourism Malaysia, highlighted the pivotal role of enhanced air connectivity in bolstering international arrivals to Malaysia.
He elaborated on the availability of a matching grant designed to incentivise airlines to initiate new services, augment existing frequencies, or introduce charter services to Malaysia.
Moreover, Tourism Malaysia is deepening its collaboration with local airlines flying on international routes, with a specific focus on promoting stopover programmes and seamlessly converting transit passengers at Kuala Lumpur International Airport into tourists, thereby harnessing the full tourism potential of the nation.
Emphasising the significance of strategic partnerships, Shahrin also underscored the importance of alliances with Middle Eastern airlines to attract European tourists to Malaysia. Additionally, he highlighted the value of collaborations with airlines operating in Singapore to entice more Chinese tourists to visit Malaysia.
These partnerships serve as vital conduits for diversifying and expanding Malaysia’s tourism base, tapping into key source markets and fostering sustainable growth in the industry.
Malaysia’s tourism sector is expected to generate earnings of 375.3 billion ringgit over the course of 2024 to the Visit Malaysia campaign year in 2026.
Khairul also shared that in 2023, Malaysia recorded 20.1 million tourists, successfully surpassing the government’s target of 16.1 million arrivals.
This year, the government has set a target of 27.3 million tourists which will attract some 102.7 billion ringgit in tourism revenue.