Cross Hotels & Resorts is expanding its portfolio with the introduction of its new destination-centric brand, Lumen, in partnership with Italmar (Thailand) Co. – its first property, Lumen Bangkok Udomsuk Station, recently opened in Thailand.
Lumen is a hybrid hotel that amplifies the character of its neighbourhood and celebrates the community. With the tagline A Brighter Way to Stay, the brand is aligned with the company’s vision to redefine the hospitality experience by creating memorable stays for guests.
Each Lumen hotel is infused with local flair through curated signatures tailored to the setting, with offerings like local dishes, light displays, and more.
The 102-key Lumen Bangkok Udomsuk Station features a rooftop infinity pool offering panoramic views, and an array of amenities. With its prime location and convenient access to Suvarnabhumi International Airport, the hotel serves as an ideal base for exploring Bangkok’s famed retail landscape including Bangkok Mall – The Grand Metropolis, said to be the largest shopping centre in South-east Asia.
The hotel is located in Bangkok’s newest district, Suburban Udomsuk, which remains unique with its neon-lit cafés and bars, as well as traditional shophouses. It is also right on the doorstep of the Thai capital’s skytrain network, with easy access to BITEC Bangna, a premier business and entertainment venue, as well as a wide variety of dining, entertainment, and cultural experiences. There are local highlights such as the Udomsuk Walk night market and Train Night Market Srinakarin.
“Lumen is a special hospitality brand that truly matches the destination to the product, making it a really unique proposition. It is a brand that adapts to its neighbourhood and brings the local community into its fold. Our unique firefly icon symbolises the constant sparkle and warmth that we aim to add to every guest’s experience,” said Harry Thaliwal, CEO of Cross Hotels & Resorts.
Direk Vongvairoj, chairman, Italmar (Thailand) Co., shared: “Lumen is an exciting offering that allows us to pioneer the development of Udomsuk and the eastern part of Bangkok. We believe in a fruitful partnership with Cross Hotels & Resorts, leveraging our combined strengths to achieve our business goals and unlock the full potential of this project.”
Emirates has reaffirmed its strategic cooperation with Tourism Seychelles and the Sri Lanka Tourism Promotion Bureau, and has forged a new partnership with the Hong Kong Tourism Board, to boost tourism to these destinations.
The airline signed a Memorandum of Understanding (MoU) with Tourism Seychelles to support travel agents and tour operators in their efforts to promote Seychelles as a leisure destination. This includes the development of special holiday packages among other incentives, marketing support and familiarisation trips.
Emirates also reaffirmed its long-standing commitment to promoting tourism to Sri Lanka. Now in its 38th year of operating in Sri Lanka, Emirates will continue efforts to support the island nation’s tourism by developing special packages and familiarisation trips from key feeder markets.
As part of its wider efforts to support the Indian Ocean nation, Emirates will also engage closely with travel agents and tour operators in key strategic markets to help showcase the destination’s offerings to customers across its global network.
With the Hong Kong Tourism Board, Emirates aims to boost inbound tourism into Hong Kong from key target markets in the Middle East and Europe. The MoU with HKTB will see various joint activities including familiarisation trips, a comprehensive promotional plan, and targeted advertising campaigns.