TTG Asia
Asia/Singapore Thursday, 18th December 2025
Page 323

Hilton adds to its development team

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Hilton has appointed Nong Xia as president of development for Greater China & Mongolia and Maria Ariizumi as vice president of development for South East Asia.

Nong will lead Hilton’s development strategy in Greater China, bringing with him a wealth of experience from his tenure with H World Group, Starwood, Hyatt, and Groupe Pierre Vacances et Center Parcs. A Chinese native, he will leverage his deep industry and market expertise to drive Hilton’s expansion in Greater China.

From left: Nong Xia and Maria Ariizumi

Ariizumi will spearhead Hilton’s growth in South-east Asia with the knowledge gained from her time with Swire Hotels, Galaxy Entertainment Group, Marriott International, and Deloitte Tohmatsu Consulting.

PATA projects full tourism recovery this year under optimistic conditions

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PATA’s newly released Asia Pacific Visitor Forecasts report is forecasting a 109.9 per cent recovery of international visitor arrivals (IVAs) by the end of this year under a mild scenario.

Recovery under a medium scenario, however, would only materialise at the end of 2025.

PATA forecasts that full recovery would only materialise after 2026

With world events remaining volatile, a severe scenario remains possible; recovery would strengthen more slowly to 2026, and remaining 13 points below the 2019 level by the end of the forecast period.

Across all three scenarios, growth in IVAs into and across Asia-Pacific is predicted to be driven by Asia, the Americas and Europe. Under the medium scenario, those three source regions are predicted to account for almost 92 per cent of all IVAs generated into and across Asia-Pacific in 2024, increasing marginally by 2026.

Under the mild and severe scenarios, those proportions are predicted to differ only very marginally at this aggregate level.

In tracking source markets performance into and across the total Asia-Pacific region, the PATA study ranks China, the US, Hong Kong, South Korea, and Macau as the top five contributors of travellers in descending order.

China outbound numbers are expected to be in the range of 109 million for 2024, with a market share of 17.7 per cent among the top 10 source markets.

In studying IVAs into 22 destinations in Asia alone, PATA forecasts a 107.4 per cent recovery by the end of this year under the mild scenario and 100.4 per cent recovery by end-2025 under the medium scenario. With a conservative lens, full recovery would only materialise after 2026.

Within Asia, the destination sub-regions of North-east Asia and South-east Asia are predicted to receive the majority share of IVAs in 2024 – 52.9 per cent and 31.9 per cent respectively. China will contribute the lion’s share of IVAs into Asia – 105.4 million expected.

In presenting the projections during a webinar on February 7, Haiyan Song, associate dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, noted that increased openness and connectivity are the key to North-east Asia’s continued recovery, while South-east Asia would require improvements in intra- and inter-connectivity such as new flight routes and relaxed visa processes.

Look farther ahead, Song said North-east Asia could expect 330 million visitors by the end of 2026, while South-east Asia could receive 157 million along the same timeline – both under the medium scenario.

PATA researchers noted that intra-Asia travel flows are forecasted to remain the backbone of IVAs across Asia, rising from a 76 per cent share of all arrivals in 2024 to almost 79 per cent by the end of 2026.

Fellow webinar speaker, Caroline Bremner, head of travel research at Euromonitor International, shared that rail travel, festivals/leisure events, and museums/cultural sites would attract the most tourism spend in 2024.

Bremner described the year 2024 being a “new growth era” for travel amid challenges of an economic slowdown, characterised by cities thriving on the back of culturally immersive experiences, sustainable developments and digital transformation, as well as resilience in luxury travel.

Okinawa rolls out new tourist guidebook

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In February, Okinawa City published a guidebook, Okinawa City Go, which introduces the charms of Okinawa City as well as provides tourists various useful information about the city.

The guidebook will be made available sequentially at Okinawan restaurants around Japan, as well as accommodation facilities, restaurants, sightseeing facilities, local specialty shops and other locations, especially in Central Okinawa.

Okinawa City has a new guidebook for tourists featuring attractions and useful information about the city; Ishigaki in Okinawa, pictured

It is also available online on the Okinawa City tourism website KozaWeb.

The guidebook is featured in Japanese, English, traditional Chinese, simplified Chinese, and Korean.

Deutsche Hospitality rebrands to H World International for global expansion

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Hong Kong Airlines to resume direct service to Kagoshima

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Hong Kong Airlines (HKA) will resume its regular direct flights to Kagoshima from March 31, operating thrice weekly flights on Wednesday, Friday, and Sunday.

This service follows the launch of Fukuoka service in April and the reintroduction of Kumamoto route in December last year, offering travellers a network connecting northern and southern Kyushu.

Hong Kong Airlines will resume direct flights to Kagoshima from March 31

Since last year, HKA has progressively launched and resumed services to multiple destinations in Japan, including regular flights to Fukuoka, Kumamoto, Nagoya, Tokyo (Narita), Osaka, Okinawa, Sapporo, and seasonal flights to Hakodate and Yonago.

Langham Hospitality Group offers travellers more with new Brilliant platform

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Tokyo DisneySea springs up new attractions

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Japan’s Tokyo DisneySea is set to launch its eighth themed port, Fantasy Springs, on June 6 this year.

Fantasy Springs consists of three areas inspired by Walt Disney Animation Studios films: Frozen Kingdom, Rapunzel’s Forest and Peter Pan’s Never Land, as well as the latest Disney-themed hotel, Tokyo DisneySea Fantasy Springs Hotel.

Artist’s impression of Frozen Kingdom, one of the three areas within Fantasy Springs at Tokyo DisneySea Park

Fantasy Springs is nestled between Lost River Delta and Arabian Coast at Tokyo DisneySea. Guests will be welcomed at the Fantasy Springs entryway with an archway adorned with Disney Animation characters such as Peter Pan, Anna, Elsa and Rapunzel. The themed port also features motifs of a variety of other beloved characters.

The new area will comprise attractions, restaurants, a merchandise shop, and more.

To enter Fantasy Springs and enjoy its new attractions, a Standby Pass (available free of charge) or Disney Premier Access (available for a fee) for eligible attractions in Fantasy Springs will be required.

For more information, visit Tokyo DisneySea.

March more fun at Sunway City Kuala Lumpur Hotels

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To celebrate Sunway Group’s 50th anniversary this year, Sunway City Kuala Lumpur Hotels is offering exclusive stay packages for a quick family getaway this March.

The Enjoy ‘March’ More stay packages feature discounts of more than 50 per cent off room rates at Sunway Resort Hotel, Sunway Pyramid Hotel and Sunway Lagoon Hotel, complimentary dining vouchers at Gordon Ramsay Street Pizza and Black Tap Craft Burgers & Shakes, spa vouchers, and more.

Families can enjoy fun this March at Sunway City Kuala Lumpur Hotels

Priced from 399 ringgit to 1,350 ringgit (US$84 to US$285), all packages include accommodation, complimentary breakfast buffet, and access to all of Sunway Resort Hotel’s leisure facilities – Waterventure, Wonderland Explorers, Health Club and swimming pool.

For more information, e-mail Sunway City Kuala Lumpur Hotels.

Philippine hotels brace for hefty wage hike

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Hotels in the Philippines are bracing for the impact of the proposed 100 pesos (US$1.78) hike in the daily minimum wage of private sector workers, a bill unanimously approved by the Philippine Senate with a twin bill under consideration by the Congress.

Benito Bengzon Jr, executive director of the Philippine Hotel Owners Association – one of the many groups that formally oppose the legislated wake hike – said it will impact particularly the micro and small enterprises, with some people being displaced.

Benito Bengzon Jr, third from left, said the wage hike will have most impact on the micro and small enterprises

“(However) we really like to look at it from a legal perspective. There’s already a legal and working mechanism that has been in place for a very long time… that studies and recommends wage hikes for each and every region in the country,” he said at the recent Hotel + Accommodation Industry Summit Philippines.

Bengzon pointed out: “The Regional Tripartite Wages and Productivity Boards is under the law, and regional tripartite boards just recently granted wage hikes in different regions.”

Economists said the proposed hefty wage hike – an additional manpower cost to hotels to the tune of about US$600 per employee per year – will make businesses raise their prices or reduce manpower, causing higher inflation and interest rates that will penalise the poor that the proposed bill purports to help.

At the same Industry Summit, Eugene Yap, president of Hotel Restaurant Association of the Philippines and general manager of Bayview Park Hotel Manila, foresaw a “wage distortion” from the proposed wage hike as the salaries of employees receiving higher pay will have to be adjusted.

Saying that the 100 pesos wage hike is just applied to businesses “with no added value equivalent” to businesses and their clients, Yap said they will have to look at how to raise their prices without pricing themselves out of the market, turning to foreign and other markets capable of absorbing or covering up the legislated wage hike.

UN Tourism, WTTC recognise Saudi Arabia’s achievement of over 100 million tourists

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Saudi Arabia has received international recognition and applause from UN Tourism and the WTTC for welcoming over 100 million tourists in 2023, surpassing its previous target set for 2030.

Having achieved this milestone seven years ahead of the initial goal, the Ministry of Tourism has announced that the Kingdom has now set a new ambitious target of welcoming 150 million tourists by 2030.

Saudi Arabia has set a new target of 150 million tourists by 2030 after surpassing its previous target last year; Jeddah, Saudi Arabia, pictured

Tourism has proven to be a significant contributor to the nation’s economy, with domestic and international tourists spending over 250 billion riyals (US$66.6 billion) in 2023. This expenditure represents over four per cent of GDP and seven per cent of the non-oil GDP reflecting the crucial role of tourism in diversifying Saudi Arabia’s economy.

The tourism sector in the Kingdom has marked significant qualitative leaps, with the total number of tourists, both domestic and international, reaching 106.2 million in 2023. This represents an increase of 56 per cent compared to 2019 and a substantial 12 per cent surge compared to 2022. Among these, the number of international tourists reached 27.4 million, showing a substantial 56 per cent increase from 2019 and a 65 per cent rise compared to 2022.

Minister Ahmed Al Khateeb commented: “Tourism is a key pillar in the nation’s economic transformation under Vision 2030, creating jobs and revenue for the Kingdom. The tourism ecosystem continues to operate in line with the national tourism strategy by developing diverse tourist destinations. Our aim is to enrich the experiences of tourists, diversify options for both local and international visitors, and enhance hospitality facilities along with other services provided.”